PR and professional services: Maximising positive PR

This episode is about positive public relations (PR). For professional services firms, this means the affirmative coverage that they receive in target media.

I consider the following questions:

• How can we engage successfully with both international and trade media, even if we are a small firm?
• How should we set up a PR campaign for maximum impact?
• How do we measure PR success?

To help me answer these questions, I am joined by Clare Rodway, managing director of specialist legal PR agency Kysen and Campbell McIlroy, Director of Global Communications at Grant Thornton International.

Part 2 will discuss crisis management and the value of media training.