This episode considers whether the legal directories - publications such as Chambers & Partners and Legal 500 - really do influence how clients choose their lawyers or are they becoming sidelined as firms influence clients directly, through social media and content creation.
The costs involved in engaging with directories is high and so this seems like a good time to consider topics including:
- Does a great ranking really matter to clients?
- What factors do the directories use to decide which lawyer is the best?
- Why do law firms continue to put so much time and effort into engaging with these publications?
- What is the future for directories as the legal industry continues to be disrupted and changed?
To help me discuss these topics, I am joined by legal directories consultant Lloyd Pearson and Head of Insights at Weightmans LLP Sarah Gerard.