I grew up in center city Philadelphia and as a kid loved soccer and skateboarding. I started DJing when I was 15 so ended up spinning a lot in college, which carried through to my 20s. My first media related business development job was at an interactive design shop, which led to cofounding a mobile survey startup and then joining a pioneering agency focused on D2C marketing and ecommerce for entertainment clientele (this was AFTER fumbling through a few jobs in my early 20s). During my 9 years at that company, Fame House, we helped clients like Eminem, Alicia Keys, Phantogram, David Byrne and Mobb Deep manage and monetize their online presence, and in 2016 it became part of Universal Music Group, the biggest record label in the world. In 2015 I had moved to LA where I met my wife and became indoctrinated in bike riding from a couple key mentors, before moving here to Austin in 2020. I love my wife and family, fitness and the outdoors, business development, hiphop, and books.

Born in Brazil and raised across Florida, I’ve always thrived on competition—whether on the soccer field, racing go-karts, or running track. That competitive spirit, coupled with my parents' entrepreneurial journey, sparked my curiosity about business from an early age. From importing and selling coconuts locally to becoming a tennis racket stringing kingpin in high school, that entrepreneurial drive has always persisted. 

In college, I channeled this energy into Division 1 Track & Field at Brown University. After graduating in 2019, I moved to Austin and pursued a passion for construction. I started at DPR, working on large commercial projects like the Charles Schwab campus in the Domain and Waterloo Park downtown. I then joined ICON, a construction technology company using advanced robotics and AI. As Director of Print Operations, I led the team that delivered a neighborhood of 100 3D-printed homes in Georgetown—a first in history.