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Producer

Franco Martins

Born in Brazil and raised across Florida, I’ve always thrived on competition—whether on the soccer field, racing go-karts, or running track. That competitive spirit, coupled with my parents' entrepreneurial journey, sparked my curiosity about business from an early age. From importing and selling coconuts locally to becoming a tennis racket stringing kingpin in high school, that entrepreneurial drive has always persisted. 

In college, I channeled this energy into Division 1 Track & Field at Brown University. After graduating in 2019, I moved to Austin and pursued a passion for construction. I started at DPR, working on large commercial projects like the Charles Schwab campus in the Domain and Waterloo Park downtown. I then joined ICON, a construction technology company using advanced robotics and AI. As Director of Print Operations, I led the team that delivered a neighborhood of 100 3D-printed homes in Georgetown—a first in history.