Our Logo's Origin: Sub Zero Skateshop founder Schane Von Hartleben Built a Business AND a Family

Our branding was borrowed from Sub Zero, THE preeminent Philadelphia skate shop of the 90s, where I spent a lot of time and a little money when I was a kid. The shop’s owner, and one of my childhood heroes, was kind enough to give me his blessing for the logo AND to share his incredible story.

Schane Von Hartleben started Sub Zero as a response to his passion for skateboarding, a knack for pre-internet guerrilla marketing AND an innate urge for extended family. Schane’s family history is unconventional, and what he lacked in structure, he made up for in motivation to build his own. At 17 years of age. 

This isn’t an episode about cycling per se, but I guarantee you’ll appreciate Schane’s thoughtful messages and clear perspective on living life with purpose. Along the way we have a great time discussing some of the similarities between the two sports and how Schane got his business going as a teenager. In the name of community and family, please enjoy,

Hill Climbers is more than just a podcast, it's a growing business network for cyclists. You can tap into our event by following our Linkedin and Instagram, and subscribing to our newsletter.

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Theme Music: Summer Vibes by Rizik

Transcript

0:15

Our branding was barred from Sub Zero, the preeminent Philadelphia skate shop of the nineties, where I spent a lot of time and a little money when I was a kid. The shop's owner and one of my childhood heroes was kind enough to give me his blessing for the logo and to share his incredible Shane Von Hartleben started SubZero as a response to his passion for skateboarding, a knack for pre Internet guerrilla marketing, and an innate urge for extended family. Shane's family history is unconventional, and what he lacked in structure, he made up for in motivation to build his own at 17 years of age. This isn't an episode about cycling per se, but I guarantee you'll appreciate Shane's thoughtful messages is in clear perspective on living life with purpose. Along the way, we have a great time discussing some of the similarities between the 2 sports and how Shane got his business going as a teenager. In the name of community and family, please enjoy. Shane started SubZero, which was a skate shop that has a special place In my heart, really, as a kid, I spent a lot of time there. The the team that Shane got together, the the sort of Shop team, were my idols. Shane Shane was an idol of mine as a as a younger guy. And sure enough, you know, the the SubZero logo is sort of Indelibly marked in in my mind as as just, a really special Sort of era of of my life, but it also had a had a impact on on the skate world. And and I I so I used Shane's logo as inspiration for the Hill Climber's logo because of of what, you know, of of that time in my life and what it meant to me, But also the logo itself has has kind of this, like, illuminated manuscript, like, storybook aesthetic to it. So, you know, when when I would whenever I thought, you know, the logo could be a good inspiration, it just felt like a perfect fit. So I wanted to ask Shane, as a as a as a young guy, as as a 18 year old, did you did you know, or did you have a notion that it would leave a legacy on on someone like my myself? And if I'm if I'm having this kind of sentimental connection with with Sub Zero than I than I think 1,000 or maybe tens of thousands of people are as well. What legacy did you think you were you were forming at that time? I had some awareness. You know, when you Think of yourself in your teen years. It's easy to think like, jeez. What what do you really know at that young of an age? But I I believe that I had gears turning, which, you know, wheels and gears turning at a very young age with learning some things With family dynamics. Yeah. Right? And That that made you a little wiser than your years. Yeah. And, to have an opportunity like this to share, I'm open book, and I went through a lot of difficult things in life. Difficult is subjective kind of way to say it, but, you know, for it To be crystal clear, life's quite an adventure. And, you know, I may have not even been here, and what I mean by That is to be a young baby that was, you know, placed for adoption. Mhmm. Right? Had a few months that I was in an orphanage, You know, and didn't really have the direct connection with a biological mother. And then to learn these details from my adopting family Super early in life, and I believe I was, you know, 5 years Mhmm. Young and a 2 year, older than than me Mister, so 57 being told about family dynamics and, you know, being clear that we're loved equally as family 100%, I know the gears were turning at that point looking at other people's families and biological differences. And so To look back, I really feel like I had a, like, empathy and an ability to measure certain things. So to not get off topic, I did have an awareness that things were coming together, and here's why. My relationship Friends and other skateboarders meant so much to me. I was spending More time with them than I had had with any family. Mhmm. And I moved quite a a number of times. So the number of friends that, you know, I've, come across in all these different, you know It it was your steady variable. Absolutely. Your steady. Yeah. Absolutely. And that's also where to the skateboard became, crystal clear to me, like, okay. You could take a guitar with you, a keyboard, or an Instrument with you typically is somebody with a bicycle is very similar, but a skateboard, it's, like, you know, as easy as grabbing your back. Way easier than a bike. Let me see. Yeah. It's so easy. And, you know, I definitely had lots of hours years with bicycles as well, motorcycles as well, Tons of different musical instruments. And if somebody asks me, oh, Shane, what do you do? And I say, oh, well, I'm an instrumentalist. Instantly, they're like, oh, that's awesome. You know, what musical instrument do you play? And, I play many of them, but my skateboard is an instrument, my bicycle, Oh, my intricate superbike that has tons of technology. It's an instrument. You know? So that's where my relationship first. My skateboard was my best friend. And and and I was gonna ask about that too. Like, what what about skating grabbed? Like, when you were and when did you start skating, and what about it grabbed you? So I'm 2, 3 years old, and my sister has a little plastic free former that she barely road. I'm kneeling on it. I'm sitting on it. I'm laying on it. You know? I'm just putting myself in motion. Right? Paddling out like you're surfing. So I count all of those years. I count that. So leading up till 5 and getting, like, a dashboard that has some width and is Able to roll more smoothly and have a lot of actually ability to have, like, foot placement, not be as sensitive on something that's only what that plastic California Freeformers is probably, like, 4 and a half inches wide. You know, it's really not manageable. Not wide enough. So I count All of those days years where you hear people reference their skating and they narrow it down some. I'm gonna hear people say like, oh, I stopped for a while. Like, get out of here. Once you start once you signed up for skateboarding and you didn't need ink Yeah. To sign up, like, once you started Skating, like, it can be with you as long as you wish. But yeah. So it it I've I feel like By the time I was 10, you know, getting taller and getting, and more capabilities and coordination and things of that nature. I definitely just felt so connected with it and driven to Progression. Yeah. And, moving all the time. Like, I played all the activities like any other kids And had an appreciation for them being, like, you know, I guess if I could say traditional athletics, But skateboarding just it's all you. You don't need to throw a ball to someone that's catching it. You don't need someone to throw a ball to you to catch it or kick it to you or whatever the category is of traditional type athletics and sports. Skateboarding just seems Brutally honest. Ready for this? It seems modern, and it seems like, next level and progressive. I don't think that could really be argued because What what's changed in any, like, 100 year measure of most athletics are Yeah. You know, just more athleticism. But, you know, wow. Did Did you see that throw or catch or pass or whatever? Like, that guy really tackled that guy or would a block in basketball. Whatever category that sounds like Tory, it's not. I promise you, but it seems ready for the word. This is gonna sound sensitive to a lot of people's ears. Antiquated. Yeah. Old school. Yeah. Like, it's like, that's it? I mean, someone can pitch a ball so fast that hitter can't make contact, but, like Yeah. That's it. What else? You know? Skateboarding is vast. And I I skated, And I I did have years because I I I did stop, unfortunately, but from when I was 10 through when I was 15 or 16, and, you know, some some of the best times of my life. And when I go, you know, per what Shane is referencing, when I go on Instagram. Thrasher is one of my favorite Instagram. Yes. What the the progression of of the tricks and and the advancement of the Skill from when I was skating, you know, 20 years ago, more than 20 years ago, to to these young cats is is mind blowing, and it's it's so exciting. And and that's one of the parallels here with with cycling, until you get into the the sport and it is an individual pursuit where there is, Self discipline, you know, the the iterative progress you make is is what drives you. Until you get into that Phase of of, involvement or indulgence, however you wanna look at it, you it's very difficult to have the context about what's going on. So An outsider would look at the Thrasher Instagram from today and not know what the difference is between the skate videos that I was watching in in the nineties. And and that's part, you know, that's part of why I think this this whole thing you know, we're we're interviewing Shane, you know, with his History in starting a skate shop, and this is a cycling podcast, but I I think the parallels are clear and also pretty fascinating because these are These are not typical sports. Right. They're very difficult to to master. And I think the other, aspect is, You know, skateboarding has always had this this counterculture, legacy. Cycling, not as much, But what I love is that both are are off the beaten path and require, the participant to to do something that's not Basketball or, you know, or or baseball. Absolutely. We're like a different It's a different animal. Different animal. Yeah. Can you can you paint the picture of how you how you started Sub 0, my understanding were were was you were really young, and just what what's the story? So I left high school A little early, so that's not to promote leaving school or education in any way. Yeah. But that is the tale of the tape. From Being a freshman in high school, there were problems leading up to being a freshman in high school with family. You know, Mother and father, divorce, you know, family separation, everything like that. But when I was a freshman in high school, I lost my father, and that was a Definite turning point for not having so much focus with school, but there was a positive. My mother was able to get a new home. We had moved many times when I was living with my father, when I was living living with my mother. So when my mother said to my sister about being able to get another home, versus being in apartments all the time. She said, what are, you know, some things that you guys would like to see? So that was definitely, for my sister and I, the same answer, which was having some yard where, you know, we could, my sister wanted to, you You know, plant flowers, have a flower garden, things like that, and I wanted to have a ramp. So freshman year, very Unfortunately, losing my father, but within that same, you know, next year, my mother got a house. I got a yard. She agreed to allow a skateboard ramp have to be built. Mhmm. And, needless to say, my attendance again, I'm promoting not to, you know, go a different direction in education, but my attendance was horrible. A lot of change happening in those years. So, after leaving school a little early, you know, I had a lot going on with Heavy skateboarding involvement where I was communicating with companies. I was getting product through, you know, people I would reach out to With ads and magazines informing these early relationships, and, ultimately, that led in the direction of opening up SubZero. Yeah. I I had, very little sort of context for the story. This is it's remarkable. So you, as as basically a teenager, we're kind of in the scene. You had relationships with the different companies and and were kind of like a marketing vehicle for for some of these brands, it sounds like. Very accurate. And, you know, my drive to progress in skateboarding and still have this dream of being a pro skateboarder much like I'm sure many people do. The shop was definitely an interest for us, community and local people and people I was skating with and, as well, though, a personal devotion to where I knew it would be able to, like, Push my skateboarding and my progression. So it was 2 in 1. It was definitely not, an intention of, like, being an entrepreneur. It had no drive of art. I should be able to, you know, earn a living here that had literally nothing to do It was literally a 100% devotion to skateboarding. And that feeling of having, as heavy of involvement possible leading to opportunities for progression of skateboarding and relationships within skateboarding and so that was the real dream to touch as many places on this wonderful planet and to do that with other skateboarders. And and, again, incredible part of the story because it's really it's more about community than than even entrepreneurship. Yeah. And and that's, pretty pretty uncommon. That sounds very, very unique. I mean, it so and that that was actually one of the questions that I wrote down was, Did did you know that Sub Zero was gonna be this community? And it sounds like that was that was the spark. It was definitely I feel, You know, planted as a seed with the right energy, good soil, good people. Yeah. And, you know, when people say In the right time, the right place, the right people involved, 100% accurate. So was there was there kind of a moment or a spark When you were like, okay. You know, I've got all the pieces. I I really wanna do this. And and, what what was How did you get there? What was the motivation there? It's interesting. Looking back, everyone knows time flies. Right? And looking back, you know, I can definitely, memory is strong. I remember how I felt through all the different processes. I would wanna give credit to everyone involved. You know? Environment is everything. So, You know, if you're with good people and progressive people in whatever particular category, obviously, cycling is is a very important one with you. Mhmm. And me as well, anything that's in motion and feels Amen. Amen. 100% onboard. And, no pun intended with onboard. Right? But Anything with motion and energy, and I've always been a complete positive person and a believer. And, yeah, just all was able to take place with genuinely a lot of people taking the reins and taking the responsibility, And things definitely formed and shaped, because of a lot of strong people involved. And and did, I mean, as far as the nuts and bolts, like, Did you take out loans? How'd you finance everything? What what were the trials and tribulations from from an operation standpoint early on. Started from a very low position. So, literally, I had a partner in the very beginning, which was a mentor of mine. His name is Adam Holly. Adam is a skateboarder and snowboarder. I learned quite a bit from Adam before opening the shop together. Mhmm. You know, he was already having some support in skateboarding with Santa Cruz and some other companies. He's I'd say It's funny when you look back and, you know, you could say someone was a generation before us and the measure of years different in age may only be a few. I think Adam's maybe 3 or 4 years older than I am, but that's the difference of, you know, being in high school or being in college. Which is a huge difference. It is. And and being in college to being 30. Is it? Absolutely. So I learned a ton from Adam This is incredible. I mean, you you were starting when you were 18 years old, 17? 17. Yeah. Incredible. Yeah. And all the things I did leading up To that point, you know, in skate magazines, it used to be like, you know, send a dollar and a self addressed stamped envelope and letter for a sticker pack and all that So that's how I started everything reaching out to these companies. Wow. Tracker, Kryptonics, GNS, like, all these brands That started with just, like, a flow of stickers, shirts, then I started getting trucks, wheels, and those letters were me actually, like, communicating back Polaroid pictures and, like, the most basic VHS footage and stuff. So to say those were, like, early sponsorships, I mean, It felt huge to me at that age, but that's how it all started for sure. Wow. And Adam, had built some ramps. He had the skills and had the people that were a generation in front of him on hand. So when I was able to get a ramp built And and we're talking about sort of, skaters specifically, like a generation ahead Yep. Who had more more resources, more experience passing it down. Absolute networking that I didn't even, you know, I network that I didn't even, you know, at the time, feel like, okay. These are, you know, boxes being checked, But it was pretty obvious. You know? When you see someone that has a skill with something that you're, you know, applying all this, you know, time towards, It's easy to, you know, wanna connect with them, ask questions with them, be in their environment. So I'm more aware than ever, like, how much I learned from those people. Yeah. And it and it sounds like that really informed your Leadership style, if you wanna call it that, you know, paying it forward and and nurturing other people and 100%. Yeah. That's how I live my life Every day. Mhmm. In fact, you know, I never have any interest in coming across negative, of course, but I share openly so so much with people. And I'm thankful for all the gardens I've had, the people I've networked with, But I genuinely feel that, you know, the return, so to speak, not monetarily, not even just And even necessary self value, but I feel that, you know, the amount that you put out in the world and share maybe I'm trying to be generous with this Number 25 to 50%. Those are very generous measurements to say that people will see clearly what you're trying Show them or be very open to hear what you're trying to share with them for good reason versus, you know, maybe something being misinterpreted, but Sharing is everything. I'm trying to, like, give someone some incentive and motivation. Yeah. And how how appropriate for this Podcast in this journey that that I've started. I mean, I I have no no idea where this is gonna go, but So high point. Thank you, So you and your your crew and your, you know, colleagues, starting SubZero were were young young, People, what was it like it as far as SubZero professionally working with other teenagers, Other early 20 somethings. Was that mostly a good thing? Did you run into some difficulty with with Folks as being that young? Everything flowed. Honestly, there were some real significant people that, You know, took the responsibility for their contributions. Right? So although SubZero, It truthfully has been many things. Right? It would be initially viewed as, like, oh, look at this retail store, but we never, solely looked that ourselves as a retail store. Honestly, from the very beginning, it was strictly like a meeting spot, But, certainly, you know, an origin of, contributing, supplying skateboarders, skateboard product. Right? But it Really just formed that way, but we considered ourselves a team. And like I said to me, it was a family, and it would take a little bit of time to realize how important everybody has been in my life, and ability to reflect on how much the skateboarding world has been more of a family to Me than, like, actual biological or, you know, personal family. Thankful for family all across the board. But yeah. So I'd say that The people involved were so driven that they were furthering their careers. So SubZero was able to be a retail shop, a team, a brand. We definitely branded ourselves No doubt. Continually. Yeah. Bursting at the seams, if you will, because There were so many skateboarders that were deserving, you know, their opportunities to be hooked up, definitely have the product of which they would need To be out there in the streets and in the parks and wherever getting it done. So, yeah, we created additional entities, additional brands, And went leaps and bounds beyond what, like, a, you know, retail store would do. So I don't like And this this was before that's a great point because this was before Lululemon was doing yoga classes for the you know? That's a great point. I think that we and and by the way, just to just to give dates, I mean, I, you know, I was 10 years old in In 94, so I would have spent a lot of time in Sub 0, like, literally in in the heart of the nineties. So this is way way before retailers got into Experiential stuff. Like Absolutely. So the pros and the have the, ability to, You know, get a measure of product out of the shop every single month. The pros got checks as well, and they were paid. So the money that was spent as a company, If you will, versus just being like a retail store that would have staff. Right? Salespeople, Sales manager. No. We had real development as a brand and as a company so much that even, team riders, 1 in particular, Rick, who has done so much in skateboarding, in East Coast skateboarding, and, a real voice for everything that SubZero really did in their early years as well. Collectively, the team at one point saw such a progression with Sub Zero doing well with selling shirts. And when I say shirts, I mean short sleeve, long sleeve. I mean, silkscreen, embroidered, Cut and sew, button downs, right, half zip, full zip. Jeans. I had Jeans. Yep. Denim being cut. Khakis being cut. Labels being made. So Very much a brand, and I think that I was aware of it, because we always had what was coming up and Seasonally developing and everything, but, the team themselves even at a point where, like, wow. Trying to understand where where is the ceiling, if you will. Because I remember before we got SubZero boards made, We got we just did so much with stickers because that's like gorilla marketing, if you will, and just Especially skates. Who doesn't love stickers? I got stickers out front here. I was like, what? You know? Stoked anywhere that stickers are involved. It's just fun. It's creative. And, But at a time, the team was saying, alright. Well, we don't wanna see Sub 0 boards selling more, ready for this, than Rick's board, Matt's board, Serge's board, Fred's board. They were concerned that we would be selling more Sub Zero boards than we would Zoo York, Alien Workshop, etcetera. So it was an interesting time Yeah. Seeing these young people voice their concerns and opinion where we were definitely outgrowing A 1,000 square foot shop at 5th and South Street where we were, you know, doing mail order, and we were producing the video, and it was going, globally. You know? Japan, Australia, like, Austria, like, so many different countries were in support of Sub Zero from seeing us in mail order ads and Crasher slap, Trainers World. So, and we were doing those ads, honestly, of course, to get out and, like, represent us, But it wasn't like this advertisement is gonna have SubZero make this many 1,000 of dollars. It was ready for Who's getting the next ad? So we'd have team meetings every other Friday night. Mhmm. We'd go out and have an awesome dinner. That was more than I'd Never done at any family measure in my life, hence it being more of a family to me than ever. Yeah. So, those meetings were super fun. All skateboarders coming together. Rick, for many years, was referenced as, like, the mayor because he's very outspoken. Mhmm. But, yeah, those meetings were literally taking care of business. And when I say business, Not dollars and cents. Business in a sense that it was like, damn. Who's getting the next ad? Right. Who's taking the next photo? So everything was rooted in the in the right place. The heart was there Incredible. Of the time. Cool. Yeah. There's a there's a factor here that's similar to, cycling teams where, Yeah. It it takes some it takes someone like you to to have the the resources, you know, in time and energy to to get it off the ground. And it's not It's not always, like, the most luke cycling teams typically are not not, all that that lucrative. So, to hear you, share about supporting, you know, this community of of pros who who, You know, impacted a a lot of fans like like myself. It it's important for for the sport, for the culture. Yeah. And, like, so, how how did you manage those costs? I mean, did did were you able to cover everything? Or did times get difficult? We were extremely successful for a very long time. Mhmm. And, you know, when that's a subjective description, I guess, But, you know, not decades. Right? But after, you know, 5 years of, you know, definite progression, It's easy to look back and say, alright. Well, I didn't have a house yet, a mortgage, and I didn't have, you know, all these other bills that go In, you know, aspects of life. So, you know, a$600 a month apartment. Right? Yeah. And Bless those days. Right? Or if we even say, how about 6 months before getting my apartment and living in the shop, literally living in the shop and loving it, waking up at the very back half of the shop. Right. Because I wasn't gonna sleep They vaguely remember that remember that. Yeah. Had, like, the little fold out divider, and I would wake up in the back of the shop We're not having enough product yet from the front of the shop because we probably worked our way 25%, 50%, 75% back. Yeah. I'd wake up in the morning, often seeing someone look through the windows, you know, like, oh, what? You know, I'm being, you know, excited for a damn shop here and Yeah. What do they have in there? But so, yeah, all the early years, so from being 17 to 2021. You know? It was, humble, like, costs in in life before, like, buying my first Home and things like that. But, yeah, everything, went back to the team, went back to advertising, sell 1 product, turn that product into 3. If somebody writes a business plan and tries to figure out, like, okay, here's how much inventory you're gonna need. I've done that, you you know, in the years following, but the initial Early founding years? No. It wasn't an amount of money that we were able to stock a particular, you know, inventory in the shop and then rely on whatever Turnover within a 30 day period or 30, 60, 90. I learned all that stuff from how it went. Right. But if we got and product changes all the time. So if the Graphic is new, and I'm like, damn. I know we can definitely alright. 3 of those, 3 of these. Yeah. And then as soon as they would sell, Reorder them right away. Right. So a little bit of extra shipping happening for ordering product all the time. But, like, if I had $20,000 become 40, then 60, you know, and just keep turning it over completely as quickly as possible. And it was not like I needed To get alerts and, you know, go through spreadsheets and take inventory. It was stuff that you loved. So I'd be like, damn, I need more of these. Right. It's happening. And you see it in real time. Real time. Right? That logo is, I love it so much. And there's been, you know, some renderings and some people that have done some, you know, paying homage to it straight up or even just using it for a short time, And that never bothers me. In fact, quite the opposite. But to genuinely learn from you, you know, your, feelings everything that Mhmm. We shared the time within the shop and that, you know, what it meant to your life. We had different renderings of the vines, you know, from subzero Mhmm. Changed the vines, which is very earthy and subzero by, you know, default. You think of the the word and the name, snowboarding definitely is an influence with it. The letters having 2 characters, connecting 2 characters and connecting 2 entities, skateboarding and snowboarding. That's how Sub 0 formed for the name. But the vines Lay in later years became razor wire when s one w was a little short run-in West Philadelphia. Mhmm. And and share with us what what s one w is. So my perspective of s one w simply is like an acronym for sub one west. So the idea was to definitely have a California West Coast store and have a better handle on communicating with all skateboarding east and west. Mhmm. I've Always looked at skateboarding as globally and worldly. Our team is known for being straight up Philadelphia skateboarding, raw, Rick Oyola Yeah. Traffic and everything like that, and heavy, heavy influence out there towards, like, promoting our area, which I'm a 100% on board with, of course, but I think it was misinterpreted by plenty of people of, like, east versus where I store a little bit of a differentiation, but, no. I I, I look at us all as as one as skateboarders or anybody that's rolling with any wheels in general Straight up. Yeah. So but seeing your work, I don't know if I can even say what the graphic looks like, if I could reference The chain? Yeah. When I saw the chain, I was instantly like, wow. To have the vines become razor wire for what Wasn't a California West Coast store. It ended up being West Philadelphia. So a little bit of a rough, like, you know, urban type yield to the vines becoming razor wire Yeah. Which I love so much. And, seeing the chains, I was like, wow. It makes Perfect sense. I love it so much. I'm real excited. Thanks, Shane. And and I have to, really thank my my friend Tony Bartish who volunteered his time to work. I I literally I I have a spectrum skate deck, which is paying homage to Sub 0. So the the Black letters are on the skate deck. It's in my shed where I where I work out. So I shared, The photo of the skate deck with with Tony, and he brought the h and the c with with the, bike chain to to life. Yeah. I love it. Thanks. And I and I do too, and and I I, just the way it it came together, better than I than I could have expected. So, thank you for for the use of that. And do you know who who designed it and who like, is there a story there? So, friends of mine early on, you know, would share different fonts with me. So initially, just the font itself and the lettering style. Mhmm. So no direct credit even though if I was to give credit right now, Oh, I would have to, I'd have to credit, Dave who still is working with me right now things as just a complete master of professionalism Mhmm. And having everything to the correct format that anybody that's gonna print boards, wheels, or whatever the, you know, the work is going to be. That's all intricate for sure. Mhmm. But, yeah, the, early, you know, couple of logos and just looking at lettering. Once the The block letters with the vines. As soon as I saw that, I was like, damn. It's earthy. Mhmm. And it just seems like it will grow seeing anything like a plant that will grow. So I love it infinitely whenever I see that. So pretty high. Great. That's why for someone that I know and that you're a part of Sub Zero and for you to be influenced by that, man, it's A compliment for sure to all of us. Right? And everything is always about if I could have this, you know, be well received. It's genuinely about Skateboarding, right, or else the shop would have been called Shane's. Right? So never is it about me. Yeah. Right? And it could have just been called skateboard shop so that everybody always knows skateboarding. But, you know, it having a name and it having what, You know, went into all the years. It's always for me been family and team and the number of people involved. So, and growth and growth. And growth. So hearing from you is amazing and, you know, the compliment that it is to have the paying homage to it, but You get to now take it and completely, I'd say, run with it, but you get to ready for it, you get to completely pedal with it. Yeah. And, I love I love the chain in there. That's so sick. Well, thanks a lot, Shane. I mean, this it's like it's it's a little bit surreal because I've spent over the last few months, thinking about the brand and and this logo, that you've inspired. My wife and and all of these different phases, and and skateboarding being one of them. And and it's it's really, one of the main reasons I think that that I'm that I love cycling. It's it's Foundation. Yeah. It's the foundation. Exactly. I plan to networking is everything. Right? Yeah. Now it's easier than ever. So, you know, the projects And the things that I have going on to the future, it'll be so easy to connect and promote and help you have some growth as well from all people that I can still even touch now. So I'm super hyped on it. I I thank you in advance. I appreciate that. Super hyped. Yeah. And I think this is a this is a really good note to end on. So Definitely. We're out out of studio time. We're we're here in in Rec Philly, and, Shane Von Hartleben. Hartleben. Three syllables. People trying to make it in 1 syllable and, you know, Von Heart laden. Yeah. Yeah. And I I don't think I ever knew how to properly pronounce that. So now I do. Don't get to the last name even. Honestly, I've been called Sean more than Shane. So it's meet people on Shane. It's Shane with a c, so s c h a h a n e. That's it. Yeah. Yeah. Alright, man. Well, it's good good to see you. We gotta, make it a little more frequently than every 15 years. Indeed. Alright. Thanks again. Thank you so much, man. I'm honored to be here.