Over the Next Hill Fitness

S2 Ep 12 HydraPatch: Revolutionizing Hydration for Athletes and Everyday Heroes

Carla Coffey

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Discover the hydration revolution with HydraPatch! Join us as we sit down with Clifford Rowley, CEO, and Joe Compagni, Senior Director of Olympic Sports, to uncover the secrets behind their groundbreaking transdermal patch. From Clifford's early days at Monmouth University crafting a personalized sports drink to the innovative product that HydraPatch has become, this episode promises to change the way you think about hydration forever.

Get inspired by real-life success stories that highlight HydraPatch's versatility and effectiveness. Whether it's someone kicking a 25-year coffee habit pain-free, a cancer patient feeling better hydrated during chemotherapy, or a runner avoiding dreaded leg cramps, we explore how this patch is transforming lives. Clifford and Joe share compelling anecdotes and discuss why HydraPatch stands out in a crowded market, offering a unique solution for diverse lifestyles and health conditions.

We'll also dive deep into the safety and practical aspects of using HydraPatch, shedding light on its rigorous third-party testing and the convenience of bypassing the digestive system for nutrient absorption. Discover the many benefits for athletes, military personnel, law enforcement, and construction workers alike. With insights into the product's distinct design and placement tips, this episode equips you with everything you need to know to stay hydrated and perform at your best.

Hydrapatch.com code OTNH10

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Carla:

Hello and welcome back to Over the Next Hill Fitness Podcast. I'm Carla Coffey, your coach and host for today's episode. I just want to thank everyone who has been following, rating and sharing the program. I know it takes a minute to go in and actually give me five stars and write a little comment, but I appreciate that, so please do that. If you have not done that, you can follow me on the socials Instagram, facebook, under Coffey Crew Coaching. You can email me, Carla@Coffeycrewcoaching. com . There's a feature now where you can look me up on the podcast and send a little message. So it comes right to me. I'm not able to answer you back, but you can direct message me there if you have any comments about the episode or if you want to be on the episode. That's a great way to connect with me there. Let's see. I think that's all for that Today's episode.

Carla:

We're going to be talking to the creators of HydraPatch. So we have Clifford Rowley he's the chief executive officer and we'll have Joe Compagni he's the senior director of Olympic sports. These guys are going to tell us all about HydraPatch, how they tested it. Do you need to drink water? Do you put it on your leg? Do you put it on your face? Are there any side effects? They'll also, in the show notes, be a discount code so that you can try HydraPatch with a discount. So you can look to the show notes for that. So you guys, I think you're going to be pretty amazed with this product and at least, hopefully, the interview.

Carla:

So maybe you won't like the product but, if you're at least entertained with the interview, that's cool too. So let's get started. Welcome to the show, fellows, it's so great to have you here.

Speaker 3:

Thank you, carla, great to be on with you.

Speaker 2:

Yes, carla, we're really excited about it. Thanks for having us on the show.

Speaker 2:

Sure so I wanted to start with. What is HydraPatch exactly? Wow, that's a loaded one for sure. I hope we have enough time. It's basically a new innovation, something that is considered novel, where it's a transdermal patch that contains a matrix of ingredients that are basically attached to an adhesive material, to a substrate, which is what we call, and once that patch is administered to the skin topically and put on, put on your uh, put on your body in certain, you know, applicable areas, which we definitely recommend, certain areas for permeation, this patch will administer these ingredients over a slow, drip, eight-hour time frame, so it is definitely unique in its ability to assist people with dehydration symptoms.

Carla:

I see Now Cliff. Who thought of this? You or Joe?

Speaker 2:

I myself had thought of it and you know it's kind of funny because you know, coach, coach and I actually we've talked about this before we go back to our days together at Monmouth University, him on the coaching side, me on the administrative side, and at the time I had created a sports drink actually, and coach remember being in my kitchen there, you know, trying out some of the product, and you know my thought process was always to create products that help people. You know, create products that are able to kind of, you know, offer a better, a better way of doing something. And initially the sports drink was, you know, a different formula for each particular athlete. So that sports drink was basically challenging the status quo of you know, the, the bigger brand names in the market. You know I don't like to mention, you know, brand names. You know we, we are a brand ourself and we like to respect everyone's brand and what they do. But you know the, the big players in the sports drink space where we were just challenging the thought process of you know everyone is very different in their sports specific demands. So you know, a soccer player is very different than a football player, very different than a track and field athlete, you know, et cetera. So our sports drink was formulated for each individual athlete in their sports specific demands.

Speaker 2:

So when I was going through that kind of process and product and we did well, we, our, our model was to sell directly to institutions. We weren't really going out to be a huge consumer market product, but we were focusing first on institutions, so D1, d2, d3, ncaa programs in high schools. And as we developed the product, I realized that it is such a crowded space that we wanted to stay in the same area of hydration and wellness. But pivot, and the idea basically came about when I was at Madison Square Garden watching a Knicks game I am a Knicks fan and you know I'm watching him break for hydration and drinking different products.

Speaker 2:

And I was just thinking to myself well, the second that they go in and they're sweating and they're losing you know, losing their, you know their nutrients and things that they're trying to take in. How do we help bridge the gap for athletes or just everyday, you know people that are out there, even not performing, just people that are trying to stay hydrated and manage their hydration. How, how can we create something to assist these kind of scenarios? And it just at that point was going through a thought process of, well, it should be some sort of patch and you know it needs to be applied to the body, and it really just kind of took from there. So that was really the original idea and and how it came about what would you like to add to that, Joe?

Carla:

Anything.

Speaker 3:

No, it is interesting because, you know, cliff came to me with the idea I guess really four years ago now, and I thought it was a great idea. There's nothing on the market like it. You know there are some, you know pain patches, nicotine patches, other applications, but there's nothing that provides this kind of method to deliver hydration and as these things do. You know you've seen new products come on the market. It takes a long time to get it to market, to get it approved, to get it to make sure it's everything that it needs to be, you know, safe sport approved and everything else. But once we did that, the response as it's come out has been tremendous. I'm sure we can talk more about that, but it's been great to be a part of the process and see that process come to fruition and then to be able to, you know, get onto the market, which we did in October, and just see the great response we've had from folks who've tried it.

Carla:

Sure, Now how did you test it to make sure that what you say is in the patch that's going into the body is actually going into the body? How is that done?

Speaker 2:

Yeah, I mean you know we've had a very long R&D process with this product. I mean we were basically in R&D for about three and a half to four years of, you know, researching and developing the product. We do have a medical team on staff. We do have a doctor from the Yale School of Medicine, a board-certified doctor, who is a big piece of you know putting together. You know how this transdermal patch works. I mean originally when, when I had the idea, as I mentioned before, I sat down with many doctors and just basically said look, here's the idea. Is this medically feasible? Can we do this? Can we? Are we allowed to? You know, will the body allow for permeation? For you know these ingredients and you know every doctor we met with said it is 100% possible and it was a matter of then formulating the proper ingredients and then testing it.

Speaker 2:

To your to your question, carla, with you know we focused on people that suffered from dehydration symptoms.

Speaker 2:

So you know, dehydration symptoms can range from many different things cramping headaches, nausea, dry mouth. You know all different symptoms where we had group test, group studies, where we would basically ask people to try the product one day on, one day off. Um, you know we went through a lot of different environmental testings as well. As far as you know humidity, you know temperature, uh, environments that you know could be could be tough for the adhesion part of it, because if the patch is not adhered to the skin then it's not going to assist in any way. So the adhesion part was almost as important as the formula itself, because if the adhesive properties are not up to date and we do have a medical grade adhesive as well properties are not up to date and we do have a medical-grade adhesive as well. So, yeah, so, going through the testing of actual people suffering from these dehydration symptoms, going through the medical due diligence, we were able to understand that our product is, in fact, kind of working and helping people through their symptoms.

Carla:

I see. So now I have tried the patch and what I tried to explain to people who were asking me about it, because they understand the nicotine patch, that's what I said. I said, well, it has to work like a nicotine patch, because if you can get nicotine through your skin, clearly you can get other things right and, as you mentioned, the pain patches, which I totally forgot about. So, with it being called a hydropatch, though, you still need to drink water.

Speaker 2:

Correct, yeah, correct. I mean you can't put water through your pores or your skin, right? There's three layers of here that's existed from the early 1800s, where you know certain ingredients underneath 500 Daltons can and will permeate the skin into your bloodstream. So you know all of our ingredients follow that rule, and we also have added permeation enhancers to our formula as well.

Carla:

Okay, I have a couple of questions from other people that I'm going to slide in here, not necessarily mention their names, but one of them was what prevents you from being over hydrated, like having too many of the chemicals that are in the patch into your body? What prevents that? Like for me, if I'm a smaller runner because I'm a runner, um versus a larger runner, who and one of the questions was how many patches would I need if I was a bigger person, or a marathon runner or whatever? Um, how does that vary with the patch?

Speaker 2:

I mean, you know we've we've received a lot of those questions. No matter how big the person is, um, you know, take a, take a basketball player who's seven, four, you know know, 275 plus pounds, you know they would still only need to be able to use one patch. You know our doctor recommends one patch per person for every eight hours. So it won't, obviously that won't change on that.

Speaker 2:

Now, some people may be electrolyte deficient, you know those can certainly be different cases, but you know the body already has a process in place where, anytime there's excess of anything, you know our bodies are, you know, getting rid of those extra things through, you know, through the waste process, right? So I think you know our bodies are very in tune to what we need and what we don't need. And really the case of the Hydra patch is, you know it's a, it's a product to help manage your hydration, um, to help, you know, electrolytes, or you know the, the magnetic pulls, and some doctors where we're talking to were very fascinated with the fact that, you know the electrolytes should be able to pull the water in areas that your body most needs it.

Carla:

And that makes sense, because I think if you take in too much salt then you sweat most of that out. So I assume if you're taking, if the patch were giving you too many electrolytes of some sort, that would just come out as a waste product.

Speaker 2:

Correct, correct, and the doctor that we've brought on board is also a nephrologist, so basically focuses on kidney function and things like that, which was very interesting to us, which is why we moved forward with that particular doctor, because they were very in tune with electrolytes and the waste and kidney process as well.

Carla:

So when you first put the patch on, would it be stronger then, or is it able to keep a consistent flow for the full eight hours?

Speaker 2:

Everyone's skin varies, so everyone's different, even by ethnicity. So even different ethnic groups have different size pores. So even different ethnic groups have different size pores. No-transcript. So I think when it comes to individuals, everyone certainly is going to vary. It's going to be very hard to give an exact number or you know time frame on the drip process, so you know how slow or how fast will it drip for a different ethnic group at a different age group. Male versus female is something that would be hard to really say. It's just different for everyone at that point. But we generally use up to 30 minutes is when the patch should really start to engage with the body.

Carla:

Okay.

Speaker 3:

Yeah, okay, yeah, and the analogy I've used because people have asked me that question as well. As you know, it's similar to if you have a sports drink. How your body reacts to that is going to vary based on so many factors. You know, what's your core temperature? How hydrated are you? How quickly do you absorb nutrients or water in general, what's your activity level? So there's not going to be one kind of systematic response. The response is going to vary, you know, depending on the person.

Carla:

So, with your test subjects that you all had, what were some of the results or comments that they were giving you for benefits that they found?

Speaker 2:

or comments that they were giving you.

Carla:

That for benefits that they found.

Speaker 2:

Wow, so many, yes, so many to really share. I think the ones that kind of stood out. And really, carla, you know when we, when we first started and coach I think we've had these conversations it's just, it's humbling really and it's exciting to hear people benefit from the product. You know, because, like I said in the beginning, I've always just had the vision to try to create good things, things that could help people, and the Hydra patch is something that, to your question, we started hearing kind of running the gamut. As far as you know all the different responses, one was particularly interesting.

Speaker 2:

So one person was trying to really get off of coffee. Caffeine was becoming a big issue for them and every time that they were trying to wean themselves off of coffee they would get these really tough headaches. Now, I'm not a coffee drinker so I don't really understand those headaches, but supposedly it was pretty rough for them. So we said, look, just use the patch on and off and throughout a seven-day period and let us know what you think. And basically, at the end of the seven days they were shocked that they were able to really benefit from not getting headaches when not using coffee and not drinking coffee. So they were actually, in their case, able to get off of coffee after having coffee for over 25 plus years. So that was one that also stood out.

Speaker 2:

And one other particular person and, coach, I'm sure you have others too, but I just want to throw one more in there was one person always dealt with a lot of cramping and they were having a lot of issues with cramping in their quadriceps and when they were trying to patch, the cramping completely went away. When they were trying the patch, the cramping completely went away and they were having issues with it not only in their competition, but also just their day-to-day. Sometimes it would just tighten up on them out of nowhere and they started to now, you know, use the product because it assisted them so much throughout their daily life, whether it was, again, on or off the field, or both on and off the field. So, um, hearing those two particular stories was great. And, coach, I don't know if you want to mention the most recent one, um, uh, the cancer patient, but you know, but there were. There were some other ones that were very good as well.

Speaker 3:

Yeah. So I could, we, we could give you, you know, we could, we could give you hours of these goals, just trying to give you a couple and the responses have varied a great deal. But I'll just give you two real quick. One is my wife and as we got the product to its final version, she tried it just on a morning walk. You know she normally gets up in the morning, goes out for an hour, hour and a half, you know kind of brisk walk, and the first time she tried it she came back and she looked like she had had three cups of coffee because her eyes were wide open and she was very alert and very, you know, feeling very good and kind of said, looked at me and said, how do I get more of these? So that was a good sign that we were on a good path.

Speaker 3:

But more recently, the one that Cliff mentioned you know I was a college coach for 28 years and one of my alums who graduated almost 20 years ago is taking care of her father who has cancer and as he was going through treatment he was just having a hard time managing his hydration. You know he's an older gentleman, you know, going through chemotherapy and other, taking all those things that you have to take when you're trying to, you know, put your cancer in remission. So she said do you think I should try this? And I said, absolutely it's worth a try. There's no, you know no guarantees. But there's no, you know no guarantees, but there's no harm in trying.

Speaker 3:

And she's been really um, she posted something online and reached out to me to say how pleased she was and just that her dad was feeling better, much more consistently. He just felt like he could manage his hydration with, you know, just wearing a patch during the day, um, and feeling better as he's going through treatment. Did we expect that or predict that or promise that? You know, certainly not. But are we pleased to hear these stories about different ways that people are using it and the positive reactions they're having? Absolutely, it's great to hear and humbling, as Cliff said.

Carla:

Wow, that is great, I know for myself. So I've worn the patch three times now, I believe, Two on just 20, actually four times Two on 20 mile plus runs, and then for some marathons. And what I found is so we joke about this friend of mine that I run with how you can't do math after about six miles, right, You're just like, I mean, you're kind of brain dead. Right, You're still taking your goose and drinking your stuff and whatever, but you, just you go. Okay, should I turn around here to get back in the same amount of miles, or you know you always overshoot the car or you get too many miles or whatever, and I found that that wasn't happening or whatever.

Carla:

and I found that that wasn't happening and that, to me, was just amazing because you know, I what, I knew how to get home in the car when I got back in, you know. And the other thing was, when I would get in the car I wouldn't get those leg cramps, because sometimes I couldn't like push the gas or push the brake because my legs would just, or my toes would be so cramped up and.

Carla:

I haven't had that the last four long runs I've done and that to me was I was sold. You know it's nice to have all your faculties when you get in the car, when you get behind the wheel after a long run, you know to get yourself home, be a safe driver or whatever. So that to me was just huge. So, and I tried it in two places, I tried it on my forearm and on my calf. Is there a big difference on where you put it on your body?

Carla:

And I know those are two that are recommended on the packaging, um, and I don't recall others, but um. What are your thoughts on that?

Speaker 2:

Yeah, I mean, well, first of all, thank you for trying the product. I mean that's awesome that you've had these great experiences. I'm not surprised to hear that that was your experience, I would say in the first, in the first piece, it was kind of the mental acuity thing for you. It sounded like. It sounded like maybe sometimes you get into that brain fog where that is, that that is definitely a symptom of dehydration, and to and to hear that it assisted you with that is fantastic and definitely the cramping is a great example as well. But yeah, I mean, as far as I'm sorry your question was at the end about the the placement.

Speaker 2:

The placement. Yeah, so the best areas we kind of mentioned on our packaging is the forearm, which you mentioned, our deltoid, our tricep, our back, shoulder generally tend to be the best areas, and a couple of the things we want to mention is tattoos are okay. People can wear them over tattoos it will still permeate that way. The only time it'll be a challenge for permeation is when there's bruised skin. So anywhere there's bruised skin, even if it's in those areas that we mentioned, we would definitely suggest not to put it on top of a bruise Because the skin is damaged in that area and it just won't. It won't allow permeation.

Carla:

Okay, so mostly the arm area. So me wearing it on my calf was just me doing that?

Speaker 2:

Yes, that was you, but, but you know I'm interested, it's it's. It's interesting to hear that you had still had a positive experience. Those areas that we mentioned are generally medically the most permeable areas. It doesn't mean that certain areas still won't permeate, but those are generally the best areas to place it. It sounded like even though you put on your calf, you still had a positive experience, which is great. But that's what we generally direct.

Carla:

Yeah, my upper half was so bundled but I had on trees. I'm like, oh man, I'm already dressed. I just slapped it on my calf and out the door. Now has this been? Um? Have you shown anyone to have any side effects from it?

Speaker 2:

No, we haven't had uh many side effects at all.

Speaker 2:

You know, the one thing we always just generally try to let people realize is that, you know, because of the adhesive properties, we just want to always make sure that people are are, you know, cleaning their skin prior to putting on the product. You know there's no sunscreens or things like that that are going on prior to putting on the product you're applying on dry skin, because generally sometimes what can happen is, if you know, some of those things are on there and also sweat sometimes, when sweat kind of builds up around the patch areas, sometimes people can maybe experience a little bit of redness and things like that. But other than that, you know, we, you know which is understand. Look, sometimes I put band-aids on and I see kind of an outline here or there and sometimes I understand that that can happen. But that's really the most of what we've heard as far as any sort of you know reactions or anything like that. But anything as far as you know their bodies and how their bodies are functioning, we have not heard of any serious side effects.

Carla:

Is it safe to wear every day, like if I work out every single day and I want to wear it every day, or for whatever reason I decide, I want to wear one of these every day for eight hours. Is that safe to do?

Speaker 2:

It is actually, it's safe. It's safe to wear within eight hour intervals. So if someone wants to wear it three times a day, they can. If they want to wear it twice a day, they can. Some people wear it during or before their exercise, or before their event or before their work day, and then some people like to wear it at night because there is a recovery element to the, to the hydropatch as well. So, you know, sleep is the most restorative process that we can. We all have, right. But, um, while we're sleeping we can't drink anything, right, Cause we're sleeping. So the patch has really been tested by a lot of people during their sleep and they seem to wake up a lot more refreshed. You know, no cramping because we dehydrate in our sleep, right? So when we wake up, a lot of the people using it that way feel great.

Carla:

Did you do any third party testing? I know that's. I don't know necessarily what that word means, but I know it's thrown out there a lot.

Speaker 2:

Yeah, I mean, I was just going to ask you when you say third party, there's many different ways to look at what that can mean. Um, you know we we have tested the product with many different uh parties, many different age groups. Um, you know many different uh ethnic ethnic groups. You know many different ethnic groups. So we've done a lot of that ourselves. You know we're continually going to continually test it as well. There's going to be other products that we're looking at as well, that we're looking to. You know, bring out down the road.

Carla:

But you know we wanted to first start with the transdermal application and and continue to kind of, you know, grow the brand from there no-transcript.

Speaker 2:

Well, what we can do is I can let you know all the different types of ingredients that are in the products, but as far as specific amounts, we are currently patent pending. So I would just say, once all those patents are granted and things, we can certainly have another podcast with you and and give all those specifics. But you know generally, you know the, the groups of ingredients, uh, and our product you know are developed from. You know electrolytes, vitamins. We do have some uh anti-inflammatories that also serve as permeation enhancers, um, in the product, and we also do have an amino acid in our product. So the thought with the amino acid is that we wanted to help kind of repair muscle tissue there.

Speaker 2:

But what we also found out in this ingredient is that it does actually curb hunger. So we have had a lot of people in our test groups telling us and coach, I don't know if you experienced this with any of the people that you know you were speaking to, but you know hunger was really curbing a lot. Now, we were very careful with that. We, we, we won't come out and say that this is some sort of dietary aid, because we do not want to take that stance with our product, but it is something that, if some people are trying to cut weight or in a certain sport where cutting weight is advantageous, it could help them in that, but we definitely don't want to promote it that way.

Speaker 3:

And that's one of the things I love about the product, because you know, you know yourself, carl is a as a distance runner, you're always thinking about what. You know, what can I eat and when, what can I drink and when, what's going to help me feel good but not upset my stomach or not make me feel sluggish or make me feel nauseous, whatever. And that's the nice thing is that there are no, there isn't anything that has to go through your digestive system. You know it kind of goes directly into your bloodstream so it kind of bypasses that whole process. And you know I think of how many, how many, uh, training, runs or races I screwed up because I ate the wrong thing or drank the wrong thing at the wrong time to not have that problem.

Speaker 3:

It's just a. It's a beautiful thing.

Carla:

Absolutely so with your patents is that? Does that also mean that you're FDA approved?

Speaker 2:

You know, the FDA process is something that is a very intriguing one for sure.

Speaker 2:

So, basically, you know, what we understood was that when dealing with the different, you know regulatory pathways to market which is really how we're supposed to view this, especially as a new product and novel we have to really kind of gain some legal understanding of where our product sits. Presented to a very high level law firm in Washington DC who does a lot of FDA type work, they had viewed our product as a consumer good. So we are out to market as a consumer good. But as we grow internationally, Carla, there are countries that have certainly already reached out to us that are interested in our product, and we just need to make sure that, when we are scaling this business and scaling the product and the brand, that we are in compliance with all the different government regulations when it comes to potentially selling our product in different countries. But here we are considered a consumer good. We are not FDA approved, we are just compliant within FDA you know regulations according to the law firm that we're working with.

Speaker 3:

And I don't know if you want to mention the informed sport process, because for athletes, especially, you know, high school, college professional athletes, you know we spent a lot of time going through the Informed Sport process and getting that approval and getting that, you know, that certification.

Speaker 2:

No, I think it's a great call-out Coach. So, carl, I don't know if you're familiar with Informed Sport and NSF. Are you familiar with those organizations? Yes, I am Okay.

Speaker 2:

So when we first started to Coach's point, it was super important for us to become certified by one of those groups. Now NSF, who we've been talking to for a while. They do not have the classification process for our product type at this time, so Transdermal seems to be a little bit ahead of their testing capabilities right now. For Informed Sport we were able to test and go through their certification process. Informed Sport generally has a larger scope globally and NSF tends to really focus more on the domestic type organizations Major League Baseball, pga TOUR properties like that. So we like the Informed Sport kind of scope of their practice and their services. So it kind of worked out where we went through the process with them for I would say six months to a year it took us to get certified. Because it's not only our product that has to be certified, carla, it also has to be our manufacturer. So one thing I would like to mention we do manufacture our product in the USA as well.

Carla:

Awesome. Yeah, I always look to my NSF app before I purchase my proteins and any additives I'm going to use. If it's not in there, I will buy it because I know it's. At least you know somebody else is looking at it besides whoever's putting it on the market.

Speaker 3:

So that's yeah, super smart on your part, because there's so many things that are out there that are not approved and you don and, uh, you know, not have anything anyone had to worry about. As far as you know what was what was in it.

Speaker 2:

I think kudos to you, carla, that you were able to basically uh do that in your practice every day, because I think you're you're very smart to do that. To Coach's point. And one other thing with keeping brand names out of it. You know we did see through that process of our regulatory pathway. There are still products out there today, you know, in the patch type area that are. You know, if you look at their packagings, you know they're promoting themselves as supplements and you know that's not actually what the product is. The product is not a supplement.

Speaker 2:

Supplements by FDA law are considered products of consumption, right, so we definitely don't want people consuming the patch. That's not going to be a good thing. You talk about side effects. Well, we might get some if that happens. So we definitely don't want that to happen. So there are ways that I think consumers need to kind of look at these things very carefully, as you do, because if there's a patch saying there's a supplement as a supplement, then I would say that that's a little. That's. That's probably not going to be something that you know I would look to use.

Carla:

Sure. One of the other questions that someone asked, need to ask, is what is the performance compared with other electrolyte delivery systems and does this justify the extra cost of the patch? Because obviously some brands are a dime a dozen for a jug of juice or whatever compared to the cost of the patch.

Speaker 2:

What are your thoughts? Well, I think the biggest thing is everyone has a different value problem for anything that they purchase. So some people and Coach, if you remember, I believe her first name was Rachel, without getting into last names, but I believe she was an ultra runner and she was going to test the product as she climbed Mount Everest.

Speaker 3:

Yeah.

Speaker 2:

And she was starting at 17,000 feet, but at 17,000 feet water freezes. So the value prop of our product in that scenario I mean, you can't really water. If you can't, you know, put anything in your body because it freezes at that high of an altitude, then our product has a much different value prop for that use. Now, in that particular case, unfortunately COVID had canceled the event, but I use that as an example because I think it's a good one to say that. You know, for your concern or issues with cramping on the way home or your brain fog, carly, you know, these are things where you know what's the value for the consumer to not experience those scenarios and in all the people that we've talked to, the price point seems to be really spot on and they seem to not put a price on them not feeling these, these effects.

Carla:

Yeah, exactly, and I think for myself personally um not having the sloshing which sometimes causes nausea and um you know I also run further distances than marathons. So in those later stages of the race when you just can't take anything else in, and then definitely you start getting sick because you don't have the electrolytes.

Carla:

I agree, I could never put a price on that, and that's when you know if you're going to do a 24-hour event, you're going to go through a couple patches, I would think and that would be well worth it, just to complete the event and feel so much better.

Speaker 2:

Yeah, you know, one of our, one of our initial investors happens to be a sports performance guru who works for about 37 NFL and NBA teams combined. His, his wife had an electrolyte disorder and tried the product. She was really the test case for him and once she came back and said the product worked, he was all for it. And the reason I bring him up was there was a connection through him where I remember he knew the father of this uh lineman, offensive lineman in football, and the offensive lineman was the only one was using the hydra patch and the others were using the sports drinks and they were breaking down.

Speaker 2:

The ones using the sports drinks were breaking down, cramping things like that, like fatigue and and he was wearing the patch and he said his son really felt good, not cramping or anything like that, but also, to your point, the sloshing of the fluids.

Speaker 2:

He said without drinking the fluids he felt so much lighter and physically he felt lighter.

Speaker 2:

But also there's a mental aspect to that too, right, psychologically, like psychologically, he felt just great and he was out there really competing at a high level, which kind of engaged this football player that we've kept in contact throughout this entire journey. But when you mentioned the sloshing part, you really make a good point there, because no one wants to feel full with fluid when you're about to compete or anything like that. So I think that is a real big convenience factor and let's be honest, there's many products out there in the market, carla, that position their price points just on the fact of convenience. Right tastes, you know of mixing Cause sometimes when cause we used to have a sports drink and we know sometimes people didn't like the taste of the powder being mixed a certain way and too much water or not enough water, or you know. So you take out the taste component, you take out, you know, calories, sugars, things like that that also are just wellness aspects to what this product can deliver.

Speaker 3:

Yeah, and you think about you know you've done some ultras, carly. You think about the. You know people always joke with ultras and with longer triathlons. You know there's like triathletes always talk about. There's four events. You know it's run, bike, swim, fuel, right, and you're thinking about where's the next aid station.

Speaker 3:

Do I need to carry my water? Do I need to gel? Am I out of them? Are they're going to have one? That I, like you know the hydropatch certainly doesn't eliminate all those things, but it just reduces the, the stress that you have about those things. If you're sort of like, all right, some of the things I need that I would hope have to carry um, or hope to get at an aid station, I'm going to get some of those things through my skin and a patch that I'm wearing that's. You know that's super light. If I wanted to, let's say you're doing, someone's doing, a 24 hour race, you know you may put one on in the morning and carry two and they're lighter than anything anybody else's gear that you're going to have during that 24 hours, for sure yeah, and then you just I mean, you're going to drink water because it's not stopping you from getting thirsty.

Carla:

Um, but right, almost any place you can get water. Any aid station is going to have water. You don't have to worry about having a specific drink that you're looking for.

Speaker 3:

So, yeah, that's huge yeah, yeah, yeah, and we've had some, some ultras tell us that that it was just a relief, you know to to have this, um, uh, you know, kind of a safety net that they had with them. You know that they had right on in their pack or or on them that, uh, you know, just eliminated some of the stress of some of those things that you worry about in those longer events.

Carla:

So tell me about the name Hydra Patch, because it's not really giving you hydration in a sense of you're not drinking a liquid, that type of hydration. Tell me about how you came up with that name and if you feel like people might get confused by that at all it's a great question.

Speaker 2:

You know, we, we basically took the, the word hydration, right, we took the prefix of that and we just added the actual application, uh, which is the patch, and, you know, hydra patch. Um, the way that you know we've looked at it, you know, from a, from a medical perspective, is that, you know, electrolytes are a very big component of the hydration process and you know that component alone, you know, is a big reason for you know, for our product and the name, because we know that you know the originally. You know the H2Os, the Poland Springs, the waters that are out there, you know it's water, it's great. But then you know the, the H2Os, the, the Poland Springs, the, the waters that are out there, um, you know it's water, it's great. But then you know some new, some new brands came out with electrolytes in the actual water, right, and, and they kind of, you know, changed the, the, the water game, and what we're trying to do is to basically say, okay, here is a product where you don't need to consume, um, you know, these electrolytes, you can, you can be able to manage your hydration levels through, uh, the patch, uh, the hydration patch.

Speaker 2:

We actually do have water in the patch. We we do have water. It's a, it's a water-based matrix, but obviously we're not that's not getting through into the skin. It's just part of our manufacturing process. So but yeah, you know, some people have asked us about the name and you know we're very comfortable that you know Hydra Patch is. You know we try to educate as much as we can through our website and through you know, different DMs and questions, because we get a lot of these questions too, carla, and we try to do. I think we do a great job actually in getting back to people promptly and giving them, you know, all the answers that they need when it comes to our product. So yeah, I think it's. We've actually been complimented on our name. Some people really seem to think it's catchy and they love the shape of our product as well. That's one thing that comes back. So they think that the shape of the water drop is something that definitely is unique.

Carla:

Yeah, I was going to comment on that next, because I do love that for sure. So is there anything else that you want my listeners to know about your product, to know about you, any other features that you'd like to add?

Speaker 2:

I would just say, you know, we wanted to focus really on runners and cyclists in the beginning of our product, you know, beginning of our product journey. We really believe that runners and cyclists know their bodies very well and we knew that it was going to be a tough group in the sense of, um, you know, tough critics, and we really always wanted to test, even through our R and D process. You know, we always tested people that had really tough issues with dehydration. We always wanted to put our product to the test of, you know, getting to the right end users and we thought that cyclists and runners really do commend them.

Speaker 2:

I think that with what they do, their discipline of their craft every day, in and out, you know we really want to create a product to help them and we know that there's a lot that goes into their regiments, into their training, and Coach Joe is a huge part of our running and Olympic division and, you know, not only a great friend but just a great coach and his knowledge of running and me being able to pick his brain on a lot of different things as well has been helpful in really launching this out to your viewers, carla, and to other runners out there. So I'd like them to know that we really want to focus on them, and there are other markets that are, you know, becoming tertiary to them. You know military law enforcement, construction. Obviously you know professional sports, collegiate athletics, you know across all different sports as well but really want them to know that this is something that we hope helps them in their daily routine.

Speaker 3:

Yeah, and I would agree with that. You know it's been fun to see the many applications in so many places that Cliff mentioned. You know, outside of the athletic world, but you know, carla, in the world that we live in, we're very in touch with our body and I'm hydrated, I'm not hydrated. I'm recovered, I'm not recovered. We're thinking about those things every day because we're trying to push the envelope a little bit and do as much as we can but also stay healthy, be as healthy as we can. And that's why the endurance space is so valuable to us and so relevant to us, because that's exactly what the product does is. It kind of fills this need in a very convenient way.

Carla:

Yeah, it truly does. I'm excited for it. I really have found a lot of value in it, and I hope that my listeners will try it out and maybe give me some feedback on what they thought too. So I really appreciate you guys being here with me today and explaining to my listeners about your product, and hopefully we can get some more people to try it out.

Speaker 3:

Well, thank you. Yeah, we're excited about it.

Speaker 2:

Thank you, carla, for your time. One thing, if you wouldn't mind, I'd like to add one other thing before we exit here is a lot of people ask us what am I supposed to feel when I put the patch on? How am I supposed to feel and what is this supposed to? And what we've kind of come up with that we think is very informative for them and simple it's really what you don't feel, right. So we kind of talk about it's what you don't feel, and what we mean by that is is you know, if you normally get that brain fog or you normally get that cramp, or you normally get that dry mouth or you normally get the things that you generally experience throughout your run, whether it's a marathon or training or whatever, you know you won't feel those things. Um, you know, wearing the patch, uh, those are things that we've, uh, we've tried to have the patch battle, um, so you know that's that's a good way we we try to use for people. Um, you know, hopefully that helps, yeah.

Carla:

Yeah, for sure, that's a. That's a great way to say that. That's very smart, all right, well, thanks again, guys, and uh, yeah, we'll um be looking forward to seeing what else you come up with over the years. And uh, and we'll get this out for my listeners right away.

Speaker 3:

Great, great. Thank you, carla. It's great to meet you, and good luck with your running and racing as well.

Speaker 2:

Thank you All right.

Speaker 3:

Thank you, bye, bye guys.

Carla:

All right, all right, all the best. Bye, bye, all right, friends. Well, I hope you enjoyed that program. Again, don't forget to follow, rate and share it. If you know someone that their story just needs to get out there, or maybe that's you, if you know someone that their story just needs to get out there, or maybe that's you look me up on all of the socials threads Instagram, facebook. You can email me directly, carla at CoffeeCrewCoachingcom, and we'll get you on the show, or your friend or whoever. So, thanks again for listening and have a great day.

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