BNI San Diego Podcast
Welcome to the BNI San Diego Podcast, the show where we bring you valuable insights and advice from some of the most successful business leaders and entrepreneurs in the San Diego area, and BNI Globally.
Join our host, Ed Wilson, as he interviews a variety of guests, from seasoned business owners to up-and-coming entrepreneurs, to uncover the secrets of their success. From marketing and branding to networking and business strategy, we'll cover it all.
Whether you're a small business owner looking to grow your company or an entrepreneur just starting out, the BNI San Diego Podcast has something for everyone. With expert advice and practical tips you can put into action right away, you'll be on your way to achieving your business goals in no time.
So tune in to the BNI San Diego Podcast and get ready to take your business to the next level.
BNI San Diego Podcast
Episode 87 - Mastering the Referral Ask in Tough Industries
In this insightful episode of the BNI San Diego Podcast, hosts Ed and Andy dive deep into one of the most challenging aspects of BNI membership: how to effectively generate referrals in industries where the ask isn't so straightforward. Whether you're in criminal defense, healthcare, finance, or any field where privacy, stigma, or complexity makes referrals tricky, this episode is for you.
đź‘Ą Topics Covered:
•Why certain classifications struggle with weekly presentations and asks
•Real-world examples (criminal defense, bail bonds, drug testing labs)
•How to use storytelling and specificity to craft memorable referral asks
•Maximizing your 1-2-1 worksheets to uncover referral opportunities
•Leveraging BNI Connect and AI tools like Higgins for creative outreach
•Why your BNI chapter members might pitch you better than you pitch yourself
•The power of vulnerability, creativity, and continuous adaptation
Plus, Ed and Andy share some laughs, AI tips, and even drop a “Magnum PI” reference while discussing BNI’s newest AI assistant, Higgins.
đź“ş Subscribe now and turn your toughest ask into your strongest opportunity.
Have a topic you’d like us to highlight? Please share with us via email at podcasts@bnisd.com.
Visit us online: https://bnisd.com
BNI is the world's most successful organization of its type in the world. Members pass millions of referrals which translates to billions of dollars in business.
BNI San Diego
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