BNI San Diego Podcast
Welcome to the BNI San Diego Podcast, the show where we bring you valuable insights and advice from some of the most successful business leaders and entrepreneurs in the San Diego area, and BNI Globally.
Join our host, Ed Wilson, as he interviews a variety of guests, from seasoned business owners to up-and-coming entrepreneurs, to uncover the secrets of their success. From marketing and branding to networking and business strategy, we'll cover it all.
Whether you're a small business owner looking to grow your company or an entrepreneur just starting out, the BNI San Diego Podcast has something for everyone. With expert advice and practical tips you can put into action right away, you'll be on your way to achieving your business goals in no time.
So tune in to the BNI San Diego Podcast and get ready to take your business to the next level.
BNI San Diego Podcast
Episode 96 - Selling Through the Room, Not To the Room
In this episode, we sit down with Doug Means, a 23-year BNI veteran, to dive deep into one of the most important concepts for building lasting success in BNI: the difference between selling THROUGH the room vs. selling TO the room.
Doug shares powerful insights from two decades of experience on:
✅ Why long-term relationships create sustainable referrals
✅ How preparation transforms your weekly presentation
✅ The mindset shift from short-term sales to trusted partnerships
✅ Why storytelling plants “light bulbs” that lead to quality referrals
✅ The importance of language in building trust and credibility
Whether you’re a new BNI member or a seasoned networker, this episode will help you rethink your strategy, elevate your professionalism, and maximize the value of your chapter relationships.
🎧 Tune in and learn how to stop chasing quick sales—and start building a referral machine.
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💬 Comment below: How do YOU sell through the room in your chapter?
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BNI is the world's most successful organization of its type in the world. Members pass millions of referrals which translates to billions of dollars in business.
BNI San Diego
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