BNI San Diego Podcast
Welcome to the BNI San Diego Podcast, the show where we bring you valuable insights and advice from some of the most successful business leaders and entrepreneurs in the San Diego area, and BNI Globally.
Join our host, Ed Wilson, as he interviews a variety of guests, from seasoned business owners to up-and-coming entrepreneurs, to uncover the secrets of their success. From marketing and branding to networking and business strategy, we'll cover it all.
Whether you're a small business owner looking to grow your company or an entrepreneur just starting out, the BNI San Diego Podcast has something for everyone. With expert advice and practical tips you can put into action right away, you'll be on your way to achieving your business goals in no time.
So tune in to the BNI San Diego Podcast and get ready to take your business to the next level.
BNI San Diego Podcast
Episode 127 – Creators Roundtable: Why Your Social Media Isn’t Working and How to Fix It in 2026
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If your social media isn’t bringing you business… it’s not the platform. It’s the strategy.
In this episode of the BNI San Diego Podcast, host Andy Cruz sits down with digital marketing expert Danny Quesada to break down exactly what’s working in social media in 2026—and why most business owners are getting it wrong.
From content fatigue to inconsistent posting, Danny shares a clear roadmap for how BNI members, entrepreneurs, and small business owners can finally use social media to generate visibility, credibility, and real leads.
In this Episode you’ll learn:
✅ Why posting content alone is NOT enough anymore
✅ The #1 mistake business owners make on social media
✅ How to create a simple content strategy that actually works
✅ The difference between top, middle, and bottom funnel content
✅ Why consistency beats creativity (every time)
✅ How to build trust and authority online before asking for business
✅ The real reason your audience isn’t engaging with your content
✅ How to use social media to grow your BNI chapter and attract visitors
✅ Why video content is no longer optional in 2026
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📤 Share this with a member who’s been putting off social media
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BNI is the world's most successful organization of its type in the world. Members pass millions of referrals which translates to billions of dollars in business.
BNI San Diego
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