
Channel Automation Podcast
Learn about the techniques that convert leads by tuning in weekly to hear from the Channel Automation team and guests! We interview industry experts as well as talk about the latest advances in marketing automation.
For more information on Channel Automation's services, visit https://channelautomation.com/
Channel Automation Podcast
Maximizing Lead Conversion: How to Engage with Low Intent Leads in Channel Automation
Welcome back to another episode of Channel Automation!
In today's episode, we dive deep into the outdated strategy of pushing for multiple "yes" answers and why it's time to shift our approach. We explore the discomfort some people feel when they're forced into saying yes and how it often leads to cancellations or ignored confirmation calls.
But fear not, because we have a new tactic up our sleeves – loss aversion.
Our expert speakers share insights on how to use this psychological approach to start meaningful conversations and achieve the desired outcome. We also discuss the importance of engaging with potential customers, particularly in the home improvement industry, where affordability is a common concern. Join us as we delve into the world of call centers, incentivizing good callers, and effectively communicating with lower intent leads.
We'll also touch on the power of "no" and the benefits of prioritizing customer reviews. So, let's dive in and discover new strategies to revolutionize your channel automation!
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