#67. The Aesthetic Edit: What ChatGPT Can't Tell You About Your Undertones - Color Analysis 101

In this episode, I sit down with Mikayla, founder of The Aesthetic Edit, who shares her unexpected journey from corporate marketing to entrepreneurship. After facing multiple layoffs and career pivots, Mikayla discovered her calling wasn't in climbing the traditional ladder - it was in building something entirely her own.

She reveals how she combined her marketing expertise with an unconventional skill: color analysis. Discover what color analysis actually entails and how it can transform you into a more efficient, sustainable shopper - whether you're a business owner or not. Learn how Mikayla helps female founders align their personal and business brands through her signature Founder's Blueprint process, and why she believes trust is the new currency in business.

Mikayla gets candid about the financial realities of starting solo, what it's really like transitioning from a nine-to-five to a nine-to-nine (or beyond), and the surprising community she found in entrepreneurship.

https://theaesthetic-edit.com/

Transcript

Introduction to Mikayla's Journey

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In this episode, I sit down with Mikayla, founder of the aesthetic Edit, who shares her unexpected journey from corporate marketing to entrepreneurship. After facing multiple layoffs and career pivots, Mikayla discovered her calling wasn't in climbing the traditional ladder, it was in building something entirely her own. She reveals how she combined her marketing expertise with an unconventional skill color analysis. Discover what color analysis actually entails and how it can transform you into a more efficient and sustainable shopper, whether you're a business owner or not. Learn how McKayla helps female founders align their personal and business brands through her signature founder's blueprint process and why she believes trust is the new currency in business. McKayla gets candid about the financial realities of starting solo, what it's really like transitioning from a nine to five to a nine to nine or beyond in the surprising community she found in entrepreneurship. I hope you enjoy this conversation. Welcome to Passion Project pending. Thank you. I'm excited to be here. Good. Amazing. So, first question, walk me through your journey from marketing roles. To launching the aesthetic edit. What was the moment you decided to go all in on your own business? Yeah, so this is actually a really exciting story for me now going through it, however, a rollercoaster Okay. Of a time to get where we are today. So coming out of college, I got my degree at San Diego State and I went into event marketing straight out of college. And I feel like in college they don't really talk about like the avenues you can take with marketing. It's just marketing. And then you get into the field and you realize there's so many different avenues of marketing. So starting in event marketing. I was a great experience. However, when I was in it, I realized that's not the kind of marketing I wanted to be in. Mm-hmm. And COVID then helped me without me deciding to redirect that, you know, that agency ended up shutting down because of COVID with all of just the in-person events. Mm-hmm. But I took a lot away from it because I was doing events for luxury brands and bringing CEOs together, building community, and just really diving into that aspect of it. Mm-hmm. And so I did take away that I loved, that community building side of things and really bringing people together that had like minds so that they could really have conversations that were productive. So I really enjoyed that from the first agency. But then COVID hit and I was put in this position of, okay, I realized. I didn't really love what I was doing at in event marketing, but now what do I go into? Or how do I pivot? So while I was working at that agency, I fell into running their marketing department and rebranding that agency. Mm-hmm. And I was like, I really loved doing that. I loved building the logo and building the company values and building all of everything that the company was and who the people were and our culture and community. Mm-hmm. So I was like, okay, how do I take that and build upon it? So while I was pondering this during COVID when we're all just trapped inside I had talked with a couple other friends and we were like, we should create a blog together. So we was like, okay, let's create a blog. So we basically, it was like me and five of my friends. And I, that's when I started diving into website design and I found, show it. And I built our entire blog, website and brand and created this entire company essentially during COVID. And I was like, wow, I really loved doing this. Like how do I keep doing this in my career? So the blog was kind of for fun. It was more of a passion project. It wasn't, it wasn't money making, it was just more for friends to write things that they were passionate about. We had one that was doing food, one that was doing hair, one that was doing skincare. I was talking about like bus, like women entrepreneurs and business and we just were writing blogs about all of those things, but. When I was building that, I started looking at the branding side of things, website design. So that's when I started applying for jobs at branding agencies here in San Diego. And I actually got a job at one that I had interned in college for. So it was kind of a full circle moment of being back in that world of things. So I started working there in account management. Again, just have such a client relation type of thing. I loved talking to people and being with them, understanding their problems and trying to solve them. And so I loved the account side of it, but basically the leadership came to me and they were like, Hey, we have a marketing position open. So just like my previous agency, I now was falling into another role of, okay, let's help brand this agency from my background. So then I was kind of a split role between. Account management as well as internal marketing for the agency. And it got to a point where I was like, okay, we have to, I can only do so much in a day. Like I have to choose one pack. Mm-hmm. And again, I really loved the branding side of things, so I chose in-house marketing for the agency, which then turned into business development of bringing in new clients to the agency, building up the, the marketing and everything, and really just shaping what the agency was. And then unfortunately that agency decided that they wanted to pivot and they laid off the entire staff. So that was another kind of blindside layoff that I wasn't prepared for. Yeah. So I was kind of, again, put in a position of, okay. Now what, how do we, how do we pivot again? How do we,, take what we learned from this company to now apply it to new companies? So after that job, I was really looking at in-house marketing.'cause I had done in-house now for two different agencies, but I was really struggling with finding a job in-house for a brand because they were looking at my in-house marketing as agency work, not as brand work. So I wasn't able to break into the job market as easily as I thought I would, even though I had the experience they wanted specific brand experience and I didn't have that. Okay. So I was kind of in this like in between limbo of, you know, how do I. How do I find a job? Yeah. Like I just felt like I was really lost. Yeah. Ended up reaching out to a previous client, started working, with her again at an influencer marketing agency that was based out of New York that was doing similar things to what I had done for the in-house work at my other two agencies of helping them rebrand and just really shaping what the agency was gonna be moving forward in that role. However, there was a lot more work that needed to be done from a service offering perspective, from a positioning perspective, from a packaging perspective. So I was technically part of the leadership team, you could say. Mm-hmm. But it wasn't really a leadership, it was just like there was four of us that were kind of putting together these strategies. But it really showed me, okay, this is how you build a business plan. Like I essentially was building a business plan for this agency without knowing it at the time. I was like, oh, this is building a company. Yeah. And that agency, the CEO, unfortunately, was not reading the market correctly and was trying to offer services that the market didn't want. And so we ended up parting ways with that agency. And that again left me in a, a place of, okay, now what do we do? Mm-hmm. With all of this agency background, with all of this building, with all of the experience that I've created and. I finally, I had posted something on LinkedIn actually, where I was like, back on the job market looking for something. And I think I had put, in there, just the fact that I was a little bit discouraged about being on the market again, just because I feel like I give 110% in everything that I do and I wasn't getting it back. And I just felt like I kept hitting wall after wall after wall Yeah. Of these different companies and it just wasn't working. And so there was someone that actually commented on my LinkedIn, her name is Ginger, and she runs her own marketing outta San Francisco. And she commented on my LinkedIn and she was like, I'd love to get on the phone with you and talk to you about running your own business. And I was like, okay. So I got, I jumped on the phone with her. At this point I'm like, you know, I'll take anything, I'll take all the advice that I can get. She kind of told me her story and it sounded very similar to what I had gone through. And she basically was like, from what I'm understanding from you, you are set up to run your own thing and you keep hitting these walls because people are not doing it the way that you want it to be done. Mm. And I was like, that's completely fair. I have so many ideas and they don't get taken into consideration. And so then I get frustrated. Mm. Because I, I'm like, wanna shake them sometimes and just be like, it's not working. Like we need to pivot. We need to do this. But when you're not the person in charge, you obviously have to take, you know, your voice down a little bit and be like, okay, like I'll just wait my turn. Yeah. And so she kind of just brought that to light of, if you want it done your way, you have to do it your way. You have to start your own thing. And so we talked about it for probably a two hour like Zoom call of me asking questions and being like, this is scary. How am I supposed to just start a company? I've never thought of that. I've never had that in my vision board. Or, something that I was like, this is what I wanna be. I've never been like, oh, I'm an entrepreneur that's never been on my radar, until she brought it to the table and I was like, okay, like, let me, let me really think about this. So I sat down and I realized, you know, I had done randomly, I had done like friends' websites after I did the blog, that were like aestheticians and, you know, I would help them with things, but to me it didn't seem like work. I was like, oh, this is so fun. I love doing this. I'm helping friends and yeah. You know, just giving my skills and expertise to this person. But then when I started thinking about it, I was like, well, we could do that. For real. We could find clients just like that and help them and be their partner and really like elevate them in what they do and be their marketing, you know, hand for things that they might not have experience in. Yeah. So when I started looking at it, I was like, I think I could do this. After looking at what I had done at previous agencies, I basically had built business plans, I had built marketing plans, so I was like, what? We have all the skills, why are we not doing this? Mm-hmm. So I brought it to my parents because obviously I'm like. Free falling. Mm-hmm. And they're my support system. And yeah, so I brought it to them and the idea of me starting something and not continuing to apply for jobs and all of that kind of stuff. And their response was actually really funny because they were like, we've been waiting for you to do this your entire career, because you're made to do this. And so it was so like, supportive. Wow. That's so sweet. Yeah. So sorry. Getting choke up. No, that's okay. That's so sweet. Like to have people in your life have that response when you're like, going to do something new and uncomfortable and challenging. Yeah, for sure. So after I brought it to them, now I'm at the place where we need to actually get all the things in order. So I'm a very, I always call myself type aa, like I am organized to a T. So I basically set out, you know, an entire plan of, these are all the things I need to get done, establishing an LLC, figuring out what kind of LLCI wanted it to be. Did I want it to be an S corp, a C corp? Did I just want it to be an LLC? How do I go about all of that?, And then just getting all of the, the business plan set up of what are we offering, what is, what is the service? How are we mm-hmm. Providing to these clients and who is our clients and all that kind of stuff. So when I really sat down with it, it always came back to. What I had done previously of working on websites and brands for my female owner friends. And so I knew that I wanted to focus on female owned companies. That's where my heart is. That's who I've always loved to empower. This actually goes back to like growing up and high school, college even. I was a gymnast growing up, so I feel like that the women empowerment around that shaped who I was and like how I feel about women and like supporting them. And then I went to an all-girl high school, so same kind of thing. I feel like there was so much female support while I was there. And then I did cheer in high school and college. So it was again, just like very female centric. Things, that I was like, okay, like these are the people that I love. These are the people that I wanna, help succeed. And I'm also one of them. So I can relate to them. I understand what they need and how to build it for them. So I was like, okay, we know we wanna go after that. Now what do we, what are we offering? Yeah. So I knew that I wanted to do brand and websites and marketing since that's what my background was from an agency perspective. But the color analysis part of it actually came from me wanting to get my own color analysis done. Yeah. While I was trying to figure out myself and,, I just felt like. I was trying to find my own identity. Yeah. So I was trying to find someone here in San Diego to do my color analysis and I couldn't find anyone. Wow. And so I, and there was people in la there's people in Orange County, but I was like, this is such an untapped like market in San Diego. So then,, my business mind is going straight. I was like, this is a complete market that has no one. So I feel like I could, I could bring this to San Diego. Yeah. So I actually went to dinner with two of my best friends that I've known since I was five. And I was telling them about this and they were actually the ones that were like, you should get training and do this. Mm-hmm. Because this is exactly who you've always been. They were like, you've always loved fashion, you've always loved color. This is right up your alley. Mm. And I was like, okay, like you're right. Like we were a couple wine glasses in. I was like, I'm gonna figure this out. Like, yeah. So next day I literally went, because I was, you know, how, how do we even get trained in this? How does one find a trainer? I didn't know anything about this world. So I was searching different things and trying to find different trainings. And there was, there were some out there, there's a couple that are, oh, I would say they're pretty outdated. They're very, pyramids, feeling okay. And so I was like, I don't really want these, these just don't feel aligned to like me and what I'm doing. And then I actually found a woman who's been doing it for probably 15, 20 years out of Miami. They're called the outfit curator. And Mariana has done it. More than anyone that I know. And she took a really like modern take on it where it felt tangible. Mm-hmm. Where it felt like, okay, I'm actually gonna get the education on this. That feels like something that I can then apply mm-hmm. To everything that I'm doing. Yeah. So I signed up for her training program, and it was a eight week class essentially, where we would have a Zoom call and go through all the different learnings about the trainings, where we talked about, what traits there are and what the color theory of everything, how the color analysis works, where it came from, all that kind of stuff with the processes, all of those different things. And then at the end of it, we had an in-person training in Miami, and that is actually where I. First kind of saw the opportunity with bringing it into my service fold.'Cause I was like, okay, this is cool and I love that I'm doing this. Mm-hmm. But I don't know, I didn't know at that time Yeah. How it was gonna relate to everything that was I was building from the aesthetic edit perspective. Yeah. So went there, got my colors done, and when I got my colors, it was kind of at that point that I was like, I can use these as brand colors. Mm-hmm. And I can use these in while I'm building Yeah. My brand. So that when I am creating content and taking photography and all my social stuff that I'm wearing the right colors that I'm supposed to be wearing. So it was then that, the puzzle piece wasn't fully clicked in yet, but I was like, there's something, there's something here that I can try to figure out. But yeah, it was an amazing class. And then I came back and, started trialing on friends and family and things like that. And I just loved, I loved people's reactions. I loved how much they were into it and how, you know, they, they really got out of it more than I even expected them to. Mm-hmm. And that was really cool to experience. So when I started doing it and I started building the brand and understanding the service offerings, I saw that, okay, there's synergies here between the color analysis and finding out what your colors are and what colors look best on you and how you can relate them to your brand. But that didn't happen until after I had launched the aesthetic edit. So the aesthetic edit was siloed at first. So I launched last July, and it was basically service offerings of color analysis, brand design, and then website design. So there was no packaging, it was just siloed experiences when I first launched. Okay. And color analysis took off immediately. Like I had a wait list of people. It was, it just took off more than I even thought it was going to. Yeah. Which was great. I was like, okay, so this really was an untapped market. Yeah. I wasn't just making it up in my head. And people were coming in, they're like, I've been waiting years to do this. I've been doing the online, assessments, but I wanted it in person. Yeah. But I just couldn't find someone. So it was validating all of the things that I was already. Feeling Totally and thinking. Mm-hmm. But then when people were telling me it, I was like, okay, so I was on the right track. Like the market research was correct in what I was thinking, but you just never know until you actually launch something. Right. So that was great to hear. And then the brand side of things kind of took off on its own, like siloed from color analysis, but it was doing its own thing. I was going to networking events and meeting people and being in the community and talking to'em about how I do this. And it was kind of crazy to me because things were just naturally falling into place. And it was the first time in my career that I was like, I think I'm doing what I'm supposed to be doing. Mm. Because I wasn't hitting those walls anymore. Yeah. And it felt naturally right, that pieces were falling into place and I wasn't having to. Fight for my life anymore. Yeah. Of trying to find clients and explain to them something that they didn't understand. Mm-hmm. I would say it once and they would get it and I was like, okay, this is great. I love this. Yeah. So yeah, I feel like the back half of last year was a lot of learnings, a lot of figuring out, okay, how do we, how do we take color analysis? How do we move it over here? How do we package things? Mm-hmm. What do female founders really want? So I had three clients last at the end of last year and they all taught me different things of, you know, what they needed and how I could help them. So I feel like it was just a lot of learning. So at the end of last year is when I really sat down to build my business plan for this year of, okay, how do we take everything that we learned from. Our clients and how do we create something that is more clear, has more of a clear message and a clear process for clients to go through. Yeah. Because I was like, it's great that they're all working individually, but if I wanna be a successful business, they all need to somehow intersect with each other. There needs to be some sort of parallels as to why we're doing these things versus just having siloed approaches to the process. Mm-hmm. So that's when I kind of came up with the founder's blueprint, which is going through a color analysis, figuring out what your colors are for your clothes, makeup, hair, all of that kind of stuff, and then translating that into the brand image. So making sure that the color, the colors themselves don't have to exactly match, but at least have some similarities of the colors that work best on that specific founder. And then translating those brands, the brand identity essentially the colors, the logos, the photography to then translate into the website so that all of the website is cohesive. And then building marketing off of the end of the website design. Okay. So that you're promoting and marketing through the same ecosystem of everything. So that's what I feel like the nowadays female founder needs to have this cohesive image beyond just their brand image and their personal image. There is this synergy between having a female founder that is the face of their brand. And so we see it a lot with. Brands like Rare Beauty, for example, Selena Gomez is obviously the face of that brand and the founder of that brand, but she also embodies what that brand is and people buy those products because of her. They buy'em because they like the products, but they also buy them because they know she's a trusted source and what she is and what her personal brand is. Mm-hmm. And if there's a break in that, a lot of the consumer nowadays will not buy those products anymore if they don't trust the founder. Mm. So there's a lot more blurred lines between personal brand and a business brand these days where the younger consumer is now wanting to know more about the backend of a company than they ever have before. They wanna know what your values are, do you, do they align to those values? And if they do, then they'll feel good about purchasing your product if they don't feel good about. Their life, your lifestyle choices, then they won't go for your product. So it's a lot more about storytelling and really building this thread between who you are, what your brand is, and what product you're promoting so that there's a clear ecosystem throughout the entire thing. And that's the way they were gonna build trust with a consumer, is having that, that thread through the entire thing. And these days, trust is the new currency. If you have trust with a consumer, you're going to have their dollars and their purchasing of your product. If you don't have trust with them, the point is moot. Even if your product is the best on the market, if they don't trust you, they're not going to buy it. So that's where I've kind of come up with that blueprint of how to build the trust through your personal brand and. Really feed that into your business, your business brand, so that everything is a cohesive image. So that's kind of where I've got to, to being here today. Yeah. With the aesthetic edit, we're still a very young company, obviously we mm-hmm. I mean, what is it now? Eight months. Okay. Seven months. Okay. So we're still learning, figuring things out and, you know, trying to, to see what's on the market and what's working. Mm-hmm. But from the feedback that I've gotten so far from clients that I've worked with, they've really enjoyed the seamlessness of not having to worry about what they're gonna wear for a brand shoe, or, you know, what colors they are gonna be on their Instagram page, because it's all already preci for them, if that makes sense. So. They don't have as much stress around it so that they know that everything's gonna cohesively work together because their closet is already working in parallel with their brand. Okay. Which is great. So yeah, we're excited to see how we continue to help female founders and Yeah. Build their brands and bring color analysis into the mix. Yeah. But it definitely was a journey to get to the point of actually starting everything and figuring it all out. Definitely. Yeah. Yeah. Thank you for sharing all of that. Mm-hmm. Like very valuable background, especially the parts about the false starts and the challenges you've had. Given that this is a podcast about entrepreneurship. Mm-hmm. And I started it largely idolizing all forms of entrepreneurship. I think it's especially valuable to hear. Stories that like, you know, took some time, took some trial and error. Yeah. Like to find something that works or feels right. Mm-hmm. For the person behind it all right. So yeah, that's especially valuable for that. Those reasons like to hear all the maybe not necessarily detours, but twists and turns along the way, you know? Yeah, yeah. Definitely A lot of twists and turns. Mm-hmm. And now looking back, they all prepared me for this point and I feel like I've always been someone that's a jack of all trades, which I think was working against me when I was trying to break into like in-house brand marketing.'cause they want someone that has experience in just that specific role. And I am someone that has. A lot of different experiences and things. Mm-hmm. But I don't have one specific thing. And so being an entrepreneur, you obviously have to wear a lot of hats. You are the marketing manager, you are the finances, you are the backend, operations of everything. You're tracking emails, you're doing everything. So I think that that prepared me for being an entrepreneur and wearing so many hats because I've always done that. So it wasn't new to me. I know that a lot of other entrepreneurs that I have talked with struggle with that aspect of it because they just wanna focus on their one thing that they're good at and that's great'cause they find partners that can help them. Yeah. But for me personally, it kind of just validated all of the different things that I have experiencing. Mm-hmm. We're funneling into this and funneling into something that is productive versus just wearing a bunch of hats to wear a bunch of hats. It now is, has a purpose. And looking back, it just, it makes me realize, okay, this is what, this is what that was all meant to do. Yeah. And meant to prepare me for. But yeah, it's definitely, you know, hindsight 2020 of right. Looking at all the things that I've done, but I never again would have guessed that I'd be doing this. Mm-hmm. But now being in it, I see how it's bringing out all of my strengths, which is exciting. That must be really good feeling after. You know, the rollercoaster. Yeah, for sure. And I'm sure all the challenges that came with that, I feel like maybe just to name a potential few, you can confirm or deny, but the feeling of listlessness or a feeling lost, as you're getting older and seeing peers just go straight in one path and obviously climb some ladder, I don't know. Right. Just the consistency compounding for different people doing different things. Mm-hmm. Whereas, the bop around approach, try different things until it clicks doesn't always feel the best. Right. In my experience. Yeah. Yeah. You know, and definitely, yeah, I definitely hear what you're saying and I think that I agree like it was. Yeah. A lot of different, different mm-hmm. Paths that when I got to this stage I was like, oh, okay, this, like, this fits. Yeah. But it definitely took a while to get to that point of it clicking. Yeah. Yeah. Yeah. It's cool to hear, stories like that. That's definitely a thing I wanna focus on, in interviews and whatnot.'cause I think again, it's just important to shed light on the realities of what might be behind a person's I'm an entrepreneur, you know? Right. I have this website, I do this thing. Yeah. Yeah. It's huge. But, I'd love to ask for more detail on the color analysis front. Mm-hmm. So I know you mentioned like the program that you chose a little bit and why. But I was wondering if you could speak to the process of actually getting it mm-hmm. And, yeah, the benefits to doing, for someone who's interested doing something like this in person versus, alternative routes, like maybe digitally.'cause I know you mentioned some people were like craving the in-person experience by the time you launched this offering, so Yeah. Yes. I'll let you go from there. There, yes. Happy to jump into the color analysis world. Mm-hmm. Yeah. A lot of people come to me or come to appointments and they've already taken either chatt BT or some sort of version of an online test, and I'll talk about the process in a second. But those tests that are online are essentially just taking, the, the generalization of your hair color, eye color, and probably your skin complexion. To then put you in a category. So, you know, sometimes if you're someone that has really distinct, features, they could put you in the right category. But if you're someone that could be, you know, in between different things, then it might put you in a category that you're not necessarily in. So those tests are sometimes accurate, but when you come in for an in-person color analysis, essentially what's happening is the drape is having, a reaction to your actual features, which can't happen over a digital screen. Mm. So that's why I always obviously recommend an in-person experience. Yeah. Because you're actually getting the accurate results mm-hmm. Of what is happening to your specific. Face. Mm-hmm. So when someone, a typical client comes in for a color analysis experience, it's usually an hour long session. At the beginning of the session, I usually talk a little bit about color analysis, what we're doing now, just talking about the color theory and what the different palettes are, how they differentiate from each other, what the process is, so that they're clear about everything and they can ask any questions beforehand that they might have. Some clients have questions before that they've, they come really prepared and they are, been waiting to do this for so long and they have so many questions. And then some people are like, Nope, I'll, I'm good. Just continue on with the process. So the process is a series of. About 70 drapings. So we start with looking at the difference between dark versus light colors. So there's probably, 10 different colors within the dark palette and the light palette. So it's pulling every dark color and every light color out of every palette in the entire 12 seasoned palettes. So in those palettes, we're basically looking at, okay, do we need darker saturated colors? Do the colors need to be super, super dark, or do they need to be more of a lighter pastel? Mm-hmm. So between those two drapes is kind of what. We're looking at. Yeah. And then we move onto bright versus soft. So do we need super, super saturated colors that are,, highlighter yellow type of colors, or do we need something that's softer that's more of like a muted tone of that? So we look at the difference between those two, and then we look at your undertone. So undertone is a huge thing that a lot of clients ask about. Because it is the key to everything that is color analysis and a lot of makeup things. It's a really key thing to know. So there's three different undertones that you can be, which is warm, neutral, and cool. So there's three different colorings on the drapes of that specific undertone, and we're basically trying to find, okay. Do you lean more in the warm category, which warm usually means that the colorings that are gonna look best are in the red, orange, yellow category. And that's just based on color theory in general. And then cool, they're gonna lean into green, blue, purple colorings. So we kind of look at, okay, which direction are we heading with this undertone? Neutral is in between the two, obviously. So there's different pallets that could be neutral. Cool or neutral warm. So then we look at the undertone, we move forward. Usually, let's say if it's someone that's a cool undertone person, the warm draping will turn them red because it's reflecting onto their face. Mm-hmm. Versus the cool. Drape is going to basically calm down the skin, so it's gonna mute some of the redness in their skin. It's gonna make their eyes a little bit brighter. Kind of tone down the shadowing. Yeah. And then opposite for warm, toned people, if they put something cool on, they're gonna have more of, a shadowing. It's gonna gray wash them a little bit, and then it's just gonna really take out all the coloring from their face. But the warm draping is really gonna highlight and bring color back into their face, highlight their lips, bring a little bit more color into their cheeks. So it, you can tell pretty realistically between the two of what direction we're heading. So that's the undertone drape. Yeah. Then we look at the four different. Seasons and the three sub seasons that are in them. So the four overarching seasons are spring, summer, winter, autumn. Mm-hmm. And there's three different sub seasons in each of them. So for the summer palettes, they are light, soft, and cool colors. So the three sub seasons within summer are gonna be, soft summer, cool summer, light summer. And what that means is that soft summer is gonna have colors that are still in the green, blue, purple vein, but they're going to have softer colorings to them. They're gonna be a little bit more muted, A little bit softer. Yeah. But then as you move up to cool summer, they're gonna get a little bit brighter. Cool. Summers are usually people that have really bright blue eyes, so they need a little bit more brightness to basically counteract their features. So those brighter colors really help accentuate everything. And then as you continue to move, then we go into light summers. So light summers need more of a pastel type of coloring. So they need basically, if you think of an Easter egg mm-hmm. Those are the light summer colors. Okay. So those are summers, but they're all again cool in the cool palette. So they're going to. Have more green, blue, purples in them. So just differences there. Mm-hmm. Then as you move up into the springs, springs are light, warm, and bright. So springs are what I call the unicorns. They can go from a vibrant yellow, like a highlighter yellow, all the way to a pastel butter yellow, which is a huge range that no none of the other palettes have. So springs are light spring warm. Spring, bright spring are the three sub seasons of spring. So these are usually people that probably have warmer. Features since it is a warm palette, they might have really, green eyes are a big thing for springs. Or like hazily type of eyes. Maybe having like redder hair or strawberry blonde hair, things like that. Again, those are like the more generic things that those online tests are looking for. Mm-hmm. But so light springs are gonna be a little bit warmer color, so it's gonna have some more oranges, corals in it than the light summers. Mm-hmm. Warm spring is going to be a little bit brighter, but it's gonna have a lot of warm colors. It's gonna have bright oranges, it's gonna have Kelly greens in it. It's a really vibrant type of palette. And then the bright spring, which is the brightest palette, that one has basically like a scion blue, a magenta, vibrant orange, vibrant yellow. So that one is. Basically all the colors of the rainbow in a very high saturated color palette. So that's bright spring. And then we move into winters. So winters are, bright as well, but they're cool palette and they have darker, darker colorings as well. So the winter palettes are dark winter, cool winter and bright winter. So the bright winter again sits next to Bright Spring, so it's going to have brighter colors, but they're going to be more blues, more purples, more pinks. Mm-hmm. In that palette. The cool winter has similarities to cool summer, but it's gonna have even brighter saturated colors. So again, more magenta's, royal blues, royal purples, and then dark winter is. Darker, saturations of all those colors. So it's gonna be more of a violet indigo, a teal blue. Things that are just more of those darker jewel tones. Those are gonna be in that realm. And then the last one is autumn. Autumns are dark and warm and soft. Mm-hmm. So Autumns are gonna have similarities to the springs being the other warm palette, but theirs are going to be dark autumn, warm autumn, and soft autumn. So dark autumn has more of like hunter greens and just darker saturated colors. And then warm autumn is going to have just more muted tones of the warm spring. So again, a lot more greens and pinks, reds in that one. And then soft autumn is the last one, and that one has. Again, just softer tones of all of the warmer colors, so more of a like red ochre, which is more of a brown red things that are softer. So those, that's kind of the, the entire 12 season palette Yeah. In a nutshell. So yeah, there's a lot of different ways that you can put that. Mm-hmm. But as we're going through each of the seasoned drapes, that is what we're looking at is those different colorings. Mm-hmm. To see which direction we're kind of heading in. Yeah. So there's 12 of those drapes, and then we head into the neutrals, which are, there's light neutrals, medium neutrals, dark neutrals. Mm-hmm. And then we head into all of the individual colors. So there's 48 different drapes for the actual individual colors. So they're all grouped in. Different categories of color. So think of light, pink, dark pinks, reds, orange, yellows, greens, blue, purple. Yeah. That way we can compare the differences of those specific colorings because people that are warm palettes still might have a purple in their palette. It's just going to lean more into a red purple or an orange purple or yellow purple than a true like royal purple or a lavender. Mm-hmm. And same thing with the cool palettes. The cool palettes might have a red or an orange in it, but it's gonna skew into being more of a purple red or a blue red in it versus being like a true red. Yeah. So we go through all those individual colorings to try to figure out, basically it's like this or that. You kind of have to think about like. You like see one drape and then we put another drape up and we're kind of just comparing as if it's almost like when you're at the eye doctor and they have the little vision things that they're putting down to see which is best. That's kind of what we're doing with the drapes too, is we're like, is this one better? Is this one better? So we're trying to figure out which of those colorings in each of the sections is gonna work best for you. Yeah. So at the end of the session, then you'll actually see your specific colorings, so that you can take those and take a picture of it and put it in your notes, or just have it on hand whenever you're ready to take it and use it to go shopping. So the biggest benefits of color analysis is you're basically trying on every single color that there is. Mm-hmm. To figure out which ones look best on you. A one hour sitting versus buying clothes in every single color and realizing that half of them don't work. So that's one of the main benefits is you're really narrowing down, okay, these are my best colors. Yeah. The other thing is, again, the undertone is a huge thing. That's something that you, again, you can't figure out without trial and error. So maybe you're buying a cool toned makeup and it, you keep trying it and it's still not working when you need a warm, toned thing. So it really helps to just narrow everything down so that when you're out there shopping, whether it's clothes, whether it's makeup, whether it's hair, you know exactly what to gravitate towards so that you have the tools to shop in a smarter way so that you're buying things that you know now will look good on you, versus having to buy a bunch of things, try them. And then waste money. Yep. Trying all of these things that at the end of the day don't work for you. So that's one of the biggest benefits of doing a color analysis is really to help you narrow down and shop smarter would be. Yeah. What I would say is the biggest thing. And then off the end of an appointment, I also send shopping guides and mm-hmm. Just recommendations so that the clients can then take that and see it in real time what those colors look like. Because I felt after I got my colors done, I basically was like, okay, this is great. I love that I have my colors, but now how do I find these colors? Right? And what do they look like in the marketplace? Hmm. So by building. Shopping guides. I used locker and, but it's essentially the same thing as a like get to know or shop my or mm-hmm. To know it or something like that. But essentially building these guides so that people can have tangibility after they leave an appointment of, okay, now I can see from a free people or at Abercrombie or Anthropology or wherever they shop, that they can see it. And that felt a lot better. I got really good feedback on those shopping guides to actually show people. How they can now go out and buy those products for themselves. Yeah. So that's the long-winded color analysis portion of the process and what we go through and what we find for our clients. Yeah, definitely. Thank you again for going into detail. But yes, to speak to, now that I've done the color analysis, which I'm really grateful, I was able to do and as someone with a huge history of shopping and I would resell my clothes. Mm-hmm. And I think there's something to be said for changing up your closet and there's sustainable ways to do that. But in general, getting older, I've been moving towards can we please have some staples? Can we please have some clarity on high quality pieces? I am tired of buying things and then realizing. For whatever reason, they don't work. Mm-hmm. You know, a month or two later. Yeah. And so tools this that help provide information so you can shop with more clarity mm-hmm. Is really useful, I think, to women outside of obviously whether you're a founder and you need mm-hmm. To brand yourself. Right. Just, I think there's huge value there. Mm-hmm. If you're just a woman who is thinking about their closet, in a critical way. Yeah. Very cool. Yeah. And I think that a lot of feedback that I've got, because I agree,, the color analysis is for anyone, male or female, that mm-hmm. Wants to just have more clarity. Yeah. You're right in their shopping experience. I do think that males would really benefit from doing it. Totally. They find it a lot, but I think they would really love just being okay, these are my colors. I have 11 colors that I can shop for. For sure. But yeah, I think that they're, there's a lot more intentionality when it comes to shopping, when you get, older and you're like, I don't wanna just keep buying cheap things. I want to invest in myself and in quality pieces. Mm-hmm. And especially when you hit a certain age and there's so many weddings and things that start coming up too, you obviously wanna show up your best. And so I think that this is a great way to really have some of those. Staple pieces for events like that. Mm-hmm. To have the right color for that so that you're investing something that's has long-term, long-term ability to wear it continually. Yeah. I'm glad to hear though that it's helpful for you that you enjoyed your experience. Yeah, definitely. I just think it's so interesting. And I think that also there was, before I actually did it, there was a lack of clarity on whether I would find it worth it. Mm-hmm. And so I think that's why, I am really curious and interested in getting you to talk about the value. Mm-hmm. And speaking about the value myself because, yeah, it's just interesting to think about how that can help with shopping. Yeah, definitely. And I think that you're not the first person to, question the, for sure the value of what it is. I think that's only natural for people to, to look at it and be like, okay, but how is this actually going to help me? Mm-hmm. I think those are my favorite clients to work with because that's good. At the end of it, they really do see the value of it. Okay. And even, I had a client, this past week that came in and, she was a friend of mine, so she, came in to support me, but then at the end of it, she was like, I didn't realize how much this, she texted me a couple days later of how much it's helped her with her closet and her makeup. And she is really taking everything to heart. And that, I mean, is the best thing that I can ever hope for clients is to really. Take it and make it their own and apply it to their lives. And so that's why I always try to be as valuable and answer as many questions as I can during the session. Mm-hmm. So that when clients leave, they can have the tools to apply it. Yeah. Because there is no value in it. If you listen to me during the session and it goes in one ear and out the other, for sure you go home and you don't remember anything that's not helpful. Yeah. But if you, listen and take it at face value, then you're gonna be able to go home and be like, okay, no, I know. Exactly. Yeah. What I need to do now in order to, you know, feel my best, feel my most confident and buy the right things moving forward, which is, all I want from my clients. Yeah, for sure. Yeah. Yeah, that's good that you have that approach. But. I feel like you answered a lot of the questions I have already, just in terms of like how, what brought you to choose self-employment and the different experiences you've had and like the different packages you've offered and like how you arrived to this package. But I think what would be helpful is to, I guess what kind of tells you like this is working, you just spoke about the founder's blueprint. Mm-hmm. Um, but is it financial metrics or just validation from, feedback from clients or how do you think about that since you are in charge at the end of the day and I'm whatever you decide to go with as your offering. That takes a lot of work. So I'd imagine that you want to know why that is before you go and implement it and build it out. Yeah. I think that it's too early right now for a metric. Yeah. To be like, oh this is, you know, they had a increase in Instagram followers because of doing this process. I think that where I'm getting my metrics from is from clients and the ease of understanding their own brand. I feel like beforehand, I've heard, a lot of different clients throughout my entire career of getting handed a brand style guide and then looking at it and not understanding how to apply it. To anything else that they're doing. Yeah. So then it becomes this, pretty PDF that no one knows how to use or how to apply. And if it doesn't get to that next stage of actually being promoted, then the whole point of building the brand was a moot point. Mm-hmm. So I think listening to clients now and hearing that they have the tools and they understand their own brands, it empowers them to build their brand and continue to build their, both their personal brand and their business brand in a way that is different than what I've experienced in the past at different agencies. So I think those metrics of hearing client feedback of the clarity they feel with a brand of doing it this way through the founder's blueprint. That's my metric of success at this point. Mm-hmm. Eventually, you know, I hope to have more of, a longevity of seeing their metrics of engagement increasing. Yeah. I haven't exactly found what that metric looks like. Yeah. But for right now, I'm just collecting success on the fact that female founders are feeling empowered to run their own brands and not feeling overwhelmed by the fact that they have to do all of these things. So I think that's where I find it. Yeah. That's huge. That's great. Thank you. And how about how has the finances of this journey been? Yeah. Starting from when you like incorporated your own business and refined the offerings over the past, like six to eight months, I think you said. Yeah. Definitely had to dip in, to the savings of mm-hmm. Getting everything set up, and it's definitely scary. I'm not gonna say it's not scary to take a step back in order to take a step forward. But luckily I do have some investment money that helped to be a nest egg for everything. Yeah. So I could really focus on, what I do best and really focusing on building the brand and building the business plan and trying to figure out something that works. So that was really helpful to, to know that I, wasn't gonna not be able to pay a bill mm-hmm. Because I had that safety net. Mm-hmm. But now I, I've, I'm creating,, profit and loss statements and mm-hmm. Tracking everything. And I think that it helped me actually whip myself into shape a little bit more so than when I was just, getting a paycheck and it was going directly into my account and I didn't have to think about it as much. Yeah. Versus now, everything is through me. So money that's coming into the business is going into the business, but it's also paying my quote unquote salary. Yeah. So I'm just tr I'm very aware of everything that's happening more so than I was before when I was just working on the corporate side of things. Yeah. So I think that that is, a blessing and a curse because I watch everything and I don't feel like I have as much freedom to be able to, just go out and do. Anything that I wanted to do, because I obviously have to track and make sure that I have profit at the end of the day. Right. But at the end of last year, I did end in a profit, so that was great. Yeah. And so now we're continuing to just set goals and try to achieve them and just continue to take it quarter by quarter. Mm-hmm. I actually would say at this point it's probably month by month. I feel like last year it was day by day. Now we've gotten to month by month. Yeah. You know, next, next in the next couple of months, maybe we quarter by quarter and then we'll be taking it year by year. Mm-hmm. But yeah. So I feel like it's just baby steps and really just tracking everything. Yeah. So that, we build something that's sustainable and successful and we can. Get, get to a positive place where I can go out and not think about it anymore. Yeah. But, that's just not the reality that, we're currently in only seven months into to launching something. So For sure. Yeah. That's where we're at with that finance stuff. But I'll say the finance side of things has been a journey to understand just because it was never, that was a piece of the puzzle that I never was in charge of. Like in my previous experience of, I was never looking at our profit and loss statements mm-hmm. At the agencies. So it was a big learning curve to figure out like, how do we price things? How do we make sure that this is, In the market pricing and what is the market pricing and how do you figure out what the market pricing is? Yeah. And my best advice for that is just honestly reaching out to people that are similar to you and finding out what they charge for things in your area. Because there's no chat GPT that's gonna tell you that website design in San Diego is X amount that just isn't, maybe one day, but not at this point. It can't tell you that because everything is so personal to businesses and to areas and their expertise level, and there's just so many levers that are pulled as to how people do pricing. So I think that reaching out to people that have similarities to your level of experience and your service offerings, and just talking with them of what they charge and how it's going. And then you put it out in the market and if people are coming to you and they're flooding to you, your pricing's probably too cheap. And if they're coming to you and then you tell'em the price and they turn away immediately, probably too expensive. Yeah. So it just kind of is a different lever pull of finding what's right. And I feel like in the beginning when I was getting on qualifying calls with clients, if they were like, no, this is too expensive, I would be like, okay, can you tell me more about, what you would feel comfortable for this so that I could gain understanding of what my clientele is willing to pay for something like this too. Mm-hmm. So it's just a lot of trial and error of pricing packages and trying to figure it all out. And then once you get that in a good place mm-hmm. Then building the packages around that. And building realistic goals for yourself. Yeah. To then actually sell the services that you're offering. Mm-hmm. And create, a annual, okay, this is the goal, this is how much we have. And that gives a little bit more clarity of, okay, this is how much we allocate here. This is how much we allocate here. Yeah. So just gives a little bit more context, but I wish I could tell you that it's all oh, everything is just seamlessly. No, don't talk about that moving, but that's just, it's not the case and No. Yeah. And we're just, we're trying to figure out how we get a little bit more of a consistent monthly recurring revenue. Mm-hmm. But I think we're, a few months off from that still, and we're still trying to figure out. how we get to that point. But I think that's the scary part about, yeah. Being an entrepreneur and all of this stuff, is that at the end of the day, it's really up to you to figure out how to find new clients or, make new services or, find the right communities that are willing to, bring people in that are interested in this. So, right. It's definitely a learning curve with all of the finances and the instability of being an entrepreneur. But there's some months that are way over what I thought they were going to be. Mm-hmm. But it's just kind of right now, a, there's dips and rises throughout, the clientele. Yeah. But I think that's to be expected, especially as a. Solopreneur that can only do so much in day for sure. Day. So for sure. I think that, that's where it's not for the faint of heart of being an entrepreneur, is that you have to be okay with the fact that one, you're the person that's doing everything and two, that there's gonna be dips and things and it isn't consistent, until you have the right systems and services in place. Yeah. Which is obviously where, we're looking to get to, but yeah, it just takes time to get there. Yes, for sure. And again, really appreciate the transparency. I have a little bit of experience moving from corporate to try to freelance my skill sets. Mm-hmm. Or finding a way to package them. Mm-hmm. You know, communicate my value to like clients who are like, A one person business or, you know, they have limited budget, et cetera. Right. But I do think that, this is just a really interesting topic because it's like moving from, there's so many, like things that constitute a business, but if you're looking to use your skills and derive more freedom, instead of working for a boss for a standard nine to five mm-hmm. There is this transition period that is potentially like really not cute and really uncomfortable. Mm-hmm. And there's definitely an immense amount of value if you're able to stick it out, because inevitably you will be forced to find a way through. Mm-hmm. I think. Mm-hmm. I never like fully did that, but like I feel like I've seen other people like stick it out. That's really what it is, you know? Mm-hmm. And I think that. That is just like, why that's so fascinating to me is that at the end of the day, if you're able to make it through that, then you don't have a cap on. Like how that, how well that could go. Yeah, that's true. So that's just like the thing that I think is really fascinating to me. But it's definitely, I would never wanna sugarcoat the process of what it would take to get there. Mm-hmm. Especially not having experienced it myself. So I really, for those reasons, really appreciate hearing what it's been like for you. Yeah. At any point in anyone's like journey. Yeah, for sure. I think that it's funny that you bring up like the nine to five. Mm-hmm. Because I feel like I see things all the time in entrepreneur groups. So saying oh, I quit my nine to five to then work nine to nine. Yeah. And that is exactly my life. Yeah. And it's so different and it's so hard to explain it. Because as an entrepreneur you're always on. Like I am constantly thinking about new things or how can I break into this market or would this thing work? Like constantly in my brain there's new thoughts and new ideas, but I love it. And so it's different than the nine to five where I was like counting down the minutes for it to be five so I could leave and get out of whatever job that I was at. Versus for this, I'm constantly doing things and there's never like a quote unquote off switch you could say. There's no okay, I'm done with work. But because it's a passion, it's so different than like doing a job, working for someone else in my experience, because. I, I just love what I'm doing and I am excited about it. And, I have things where, I'll wake up in the middle of the night and write things down and then go, back to bed. And that's just, that's what the entrepreneur life is. So it's, it is so different. It's definitely not something that if you're looking to just like work for yourself. So people say, they're like, oh, you work for yourself. You can work whatever hours you want, which is correct, but that also comes with the fact that I might think of something at 9:00 PM and then have to do that from 9:00 PM to 11:00 PM so it is that you work your own hours, but you're also working on whatever creative thing comes into your brain. At whatever time that is and whatever triggers it. That's the way that you're working versus set hours. Yeah. Which is something that. I've had to learn to like, go into and lean into it because I was so structured Oh. For my entire career, and I'm just structured in life that it was so weird for me that I was like, okay, it's nine to five. But I don't really have anything to do in this nine to five. Oh. So it's been an interesting, and now I feel like I'm in a good place with it and I've accepted it, but it took me, a good while to Get to a place where I was like, it's a Tuesday at 11:00 AM Like, it's okay if we take a break right now. Mm.'cause we don't necessarily have anything to work on. Yeah. Because we've worked the entire weekend. So it's just different. You're not working Monday through Friday, nine to five. You're working whenever the hours come to you or whenever you have clients or. Whatever it is. And that was a really big learning curve for me, is figuring out the difference of how to still have off time and let myself have off time, even if it wasn't in the specific weekend days. Yeah. If that makes sense. Yeah, definitely. That's super interesting. I'm like remembering I like worked alone for myself, whatever, for six, seven months. Mm-hmm. And yeah, it was confusing at times. Yeah. I don't know, like trying figure out that situation. Mm-hmm. For me, it was just so fascinating. Like my relationship with discipline and focus I think was really brought into the light. Mm-hmm. Because yeah, I was like, maybe I'm not as disciplined as I thought. I don't know, it just was. Interesting. But okay. Moving on to another question. Mm-hmm. What's been the biggest surprise about running your own business, either positive or challenging? Biggest surprise. I think that the, this isn't really necessarily about the business, but the amount of community that is out there for people that do this. I think that when I was working in the agency side of things, I would go to networking events and I despised them. I was like, this is the worst time of my life. It felt like pulling teeth. It just felt like everyone was fake and we're all just in this weird simulation at those networking events versus now when I am quote unquote, networking. It feels so different just talking with other entrepreneurs about their passions and what excites them and why they started this thing. And I think that that fuels my fire now more so than ever before, is hearing other people and how they got to their entrepreneur journey and why they started it. Meeting those people is oh, okay, so other people do this. Mm-hmm. And they're successful at it and they love what they're doing. I didn't realize how much of a community there was globally as well as just here in San Diego. I guess I just never thought about it. Like I said, it was never, I never planned to be an entrepreneur. Yeah. And so I never researched it or knew about these communities. But I feel like there's so much support over from other entrepreneurs. Mm-hmm. That everyone just wants everyone else to succeed. And that was so different from the agency side of things. It felt like it was always a battle versus now it's everyone's uplifting each other and they're excited for whatever it is, and they wanna learn more and support you and invite you to other events. And it just snowballs into this like community building where, yes, I'm a solopreneur, but I feel like I have more community now as a solopreneur than I did work in corporate, which is, that was a big surprise for me. I felt like when I first started it, I was like, who am I gonna be friends with? I'm not gonna have any coworkers. Yeah. Being such a social person. That was scary to me. I was like, how am I gonna get the fix of. Meeting new people and building relationships with them. Yeah. And so I think that that community side as well as the relationships that I have with my clients, filled that void that I thought was gonna be there. And that is really exciting that, I still have, I feel like I have my cup full when it comes to a social aspect. Even though I'm working by myself, I still feel like I have a team or I have support, or I have people around me that are kind of my team. Yeah, I guess. But yeah, that was a big, big thing that I was nervous about with the, just not having coworkers that, you can chat with and ask about how their day was and all that kind of stuff. And actually one of my first projects I was putting together. Presentation deck for the mood boards, and I'm so used to having other people review the deck. Mm-hmm. There's probably four or five different people that review a presentation deck at an agency. And I was like, I got finished with it. And I was like, okay, who's gonna look at it? Yeah. I ended up reaching out to a previous coworker to be like, Hey, can you just, can I get a second set of eyes on this? Yeah. But it was just, so that was a big like learning curve of not having a team and people that I'm like slacking with every day. But now I get that through entrepreneur communities as well as just working with my clients. Yeah. So, yeah. But different sides of things. Yeah. So I think that's probably my biggest surprise. Yeah. With everything. Definitely. Well, I'm glad it worked out well in that way. Yeah. Surprisingly. Yeah. Okay. And then I would love to wrap this up mm-hmm. By asking about plans for the future. Mm-hmm. Um, given Yeah. What you've experienced with the aesthetic edit so far. Mm-hmm. What would be, what excites you about, what you might do in the future with this thing that you're building? Oof. There's so many things I'm excited about. I'll tell you my short term goals and then my long term goals. Okay. So, short term, I'm really excited about the founder's blueprint. Mm-hmm. I think that there's so much opportunity with this and connecting color analysis and personal brand to the business side of female founded companies. Yeah. And just really connecting the dots for these female founders to have more clarity within their own brand and business and. Positioning in general, and I'm just really excited to help as many female founders as I can to go through this blueprint process and come out the other side and really have the tools to continue to excel and just mm-hmm. Be their best selves and thrive and flourish. Mm-hmm. So I would say short term, that's definitely what I'm focusing on. I would say my medium kind of goal, I guess you could say is that I really wanna start breaking into the corporate side of things for color analysis and team bonding experiences. Mm-hmm. I've noticed that when people go through the color analysis experience. And they're with other friends, or they do it as a group. It's the, it's such a bonding experience to get your colors and then talk about it with all of your friends. Yeah. It's the same thing as an astrology mm-hmm. Group where you're like, oh, I'm a Capricorn, like you're a Aries, or whatever. It's, so it brings together people more so than I ever thought it would. Mm-hmm. And so I feel like there's a lot of opportunity to really build out a team experience that have corporate companies do this for their teams to not only bring the team together, but then also for company photo shoots and just different, having, making sure that their employees are looking their best on camera for clients and you know, when they're in person with clients and things like that. So I feel like from that perspective, there's a lot of opportunity from an event. Perspective. Yeah. I think my long, long term goal, which we'll see if we ever get there, is I would love to help brands within the fashion industry build curated collections based on the palettes. Mm-hmm. So going to a, you know, a anthropology and helping them curate, okay, here is a winter collection, not necessarily their winter collection for what they've shown on the runway, but these are for the winter season palette people. Mm-hmm. And having all of their colors in there. So essentially taking my concept of like the shopping guides, but bringing it to actual businesses. Yeah. Whether that's, you know, in the clothing industry and also the makeup industry. I think that if Sephora organized by. Color palette, it would be so helpful. Yeah. For people to just go in and be okay, I'm a cool tone person, so all of these products are gonna work for me. Mm-hmm. Versus trying to figure it out themselves. So yeah, that's my, my dream long term is to have those types of collaborations, but we'll see if we get there. Yeah. But I think that there's a lot of opportunity with that, to really just expand and build different curated collections. But my, from a blueprint perspective, I always want to stay in the starter to mid female founder range. I don't really see myself moving out of there, because those are the ones that I feel like. I need the most help of getting things up and running. Yeah. So I feel like I see a lot more growth from a color analysis perspective of bringing it more to the masses. Mm-hmm. Than I see like that area of the business. Yeah. Building out, if that makes sense. So definitely that's where, for now at least that's where my head's at. Yeah. That's awesome. Thanks. That's so fun. I'm picturing like a way you can filter or Yes. Pick a category on the website, which I feel like could, that could be done. Right. I knows do. I'm like, they do it by color, obviously. Yeah. But, which is like when I was going through and building the shopping guides, essentially what I did is just mm-hmm. Sort by color, but there's different levels of those colors, so For sure. Yeah. It would be really helpful for everyone too. To be able to, yeah, to know that. But I think that first we need to get color analysis a little more mainstream than it already is. Mm-hmm. So that larger brands like that see the need of people to do it. Yeah. But yeah. So yeah, that would be nice. I was almost just, I'm thinking now,'cause actually recently I was looking on three people mm-hmm. At this like shirt that I've gotten before and I was looking, I mean it's one of those where they have a ton of colors. Right. But they're named different things. Right? Yeah. And the color, some were similar. Right. But, and I was like trying to understand'cause I was literally had my palate thing that you gave me. Yes. It was really fun. But I was like, how does this work? So like I'm, yeah, I'm picturing something that is more like standardized and can be applied to all these. Websites to make it, simplified for someone who has done like a color analysis. Yeah. That would be for sure. Really cool. That's really interesting. Yeah. Thank you. Exciting. So exciting. Yeah. And I'm especially just excited to, I love interviewing people and watching them just go,'cause I feel like once you're on the journey, and you just keep at it, yeah, you're bound to go somewhere. You know what I mean? Yeah. It's very exciting. Yes. Yeah. To watch, you get through the initial whatever, or just Yeah. Whatever brings people to working for themselves because it's not always the same motivation. Right. Yeah. It's just exciting to watch it like unfold. So. Yeah. Yeah. Definitely. But I'm. Equally as excited and interested to see where we go. And yeah, I'm just grateful for you, for thinking of me, for bringing me on this podcast and I'm happy to share my story and mm-hmm. How I got here because yeah, I would have loved to have heard similar stories and helped to navigate this path earlier in my career than I had. But it didn't even seem tangible. So I'm glad that you're bringing more tangibility to just starting something, even though, it might start from nothing. It will grow to something. It just takes hard work and dedication to doing it. Yeah. Thank you so much for saying that. You're welcome. That's really sweet.