Polishing Profits
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Polishing Profits
EP28 - Lead Strategies: The Good, The Bad, and The Ugly PT 1
Understanding Leads and Positioning in Marketing.
In this episode of Polishing Profits we will talk about the importance and misconceptions of leads for businesses. We highlight the difference between inbound and outbound marketing, explaining the roles of each in lead generation. Additionally, we discuss the value of positioning in a marketing strategy and share several anecdotal examples. The episode also highlight the significance of being distinctive, outlining various methods to make a business stand out, offering exemplary campaign stories, including 7Up's 'UN COLA' campaign. This episode aims to aid listeners in crafting their marketing strategies for efficient lead generation and better competitive positioning in the market.