Not Your Parents' PR
Lessons and laughs for communications professionals in 10ish minutes. Thoughts brought to you by 212 Communications, a strategic communications agency. Hosted by Marla Clendenin, Mads Caldwell and Erica Mechlinski.
Not Your Parents' PR
How Taylor Swift's 1989 Album Took Back the Power of Perception
Buckle up. We're talking about Taylor Swift's mastermind marketing mayhem.
In this series, we will dive into the communications tactics Taylor Swift uses all too well, and compare them to a similar campaign from a notable brand.
For part one, we take a look at her grammy-winning hit pop album 1989 to examine how she turned media gossip into gold. Then, we'll see how Domino's pizza took customer feedback seriously to make one seriously good ad campaign.
Diehard fan or not, my hope is that after listening, you feel inspired to think more creatively about your communications strategy. And if you also feel inspired to make your entire personality about Taylor Swift, I like your style.
Show Notes to Note:
Shake it Off music video link here.
Blank Space music video link here.
“Taylor Swift 1989 Review” Time Magazine link here.
“Taylor Swift Reveals her Inspiration for Blank Space” People Magazine link here.
Domino’s Pizza Turnaround YouTube link here.
That's all for now!
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LinkedIn: 212 Communications
Instagram: @notyourparentspr, @MarlaRose__ @MadsCaldwell