As the saying goes, constraints truly do breed creativity. In this episode, Marla chats with Rachel Bradley, Marketing and Content Manager for Strategic Factory. A few years ago, Marla met Rachel while she was working at DuClaw Brewing ...

Are you and your clients engaging in thought leadership….or just content marketing? Mads is joined by guest and crisis communications expert Jon Goldberg to talk about this over-used phrase, and how we might shift into “thoughtful leadership.”&...

No funny business in communications? We highly disagree. After a single tweet made her giggle during her late-night unproductive social media scroll, Marla scrapped her original episode to explore all things hilarious. She unpacks why h...

Struggling newsrooms + generative AI = magic, right? Not exactly.Mads chats with Christina Veiga, sr. media relations director for the News Literacy Project to chat about all things AI in journalism including: Newsroom AI fails and wins...

We broke the rules. We’ve asked one of our parents for PR advice. Introducing Marla’s dad, Michael Clendenin. With 40+ years of expansive communications experience, he's a master storyteller and media whisperer. His longstanding car...

We're baaack! Join Marla as she gushes over her favorite tools for content creation. From designing to writing to trusting that little voice inside your head, here's what you need to take on the new year. The 6 Content Tools You Need...

In public relations and communications, we're often swayed by the belief that only big, disruptive changes can create substantial results. In reality, small shifts in the way we communicate can spark big changes and foster innovation within an ...

To TikTok or not? While it's not the right fit for every company or influencer, Marla explores why TikTok could be a great tool to highlight your brand personality. She also discusses what questions your social media team should be able...

Ready to master op-eds? Join Mads as she walks us through eight considerations when crafting these focused opinion pieces to best position it to be accepted by your target publication.Free Download: Op-Ed Info Gathering Worksheet <...

Who says grocery shopping has to be boring? Not Trader Joe's. In this fall-themed episode, Marla explores why Trader Joe's is a prime example of marketing excellence. From fun signage to affordable prices, this grocery chain has mastered the ar...

Ever wonder how AI can up your PR game? Meet PR pro Erica Mechlinski, the ChatGPT whisperer. In her first-ever episode, she sheds light on how this handy tool can revolutionize the content creation process. She likens AI to an 'interior...

Our work is emotional, whether or not we realize it. Let's talk about fear presents itself in client work, and what to do with it!Join Mads as she discusses remaining calm in the face of client work, facing our own fears and making spac...

Have you ever spent countless hours creating a graphic only to end up down a deep dark rabbit hole of design despair? You're not alone. Unless it's just me. Then I'm alone.  Join me as I give my best scrappy design tips to save you...

Modern PR is saying goodbye to polished, scripted spokespersons as we shift to those who are relatable, authentic, and unafraid to be themselves.In this episode, Mads dives in to the evolving landscape, and the importance of connecting ...

Taylor Swift is a mastermind at keeping fans on their toes. And how does she do it? Aside from probably not sleeping very much, she uses carefully planned Easter eggs, which are hidden messages that hint at the next surprise.

Are you ready for it? Your reputation can make or break your brand. In the thick of petty social media drama, Taylor Swift faced this reality head on. But instead of running away, she reinvented with a splash of risk. And brands should ...

Buckle up. We're talking about Taylor Swift's mastermind marketing mayhem. In this series, we will dive into the communications tactics Taylor Swift uses all too well, and compare them to a similar campaign from a notable brand....

The media landscape has shifted so much so that it’s time to shift our approach to PR campaigns. These 6 minutes will help you better understand. 

Let's talk about copy in unexpected places.Whether you’re creating a new product or rolling out a campaign, you want to continuously surprise your audience. Childhood nostalgia example? Snapple Facts.No matter if y...

Mess happens in life and work. And guess what? It is your single most impactful source of inspiration for your message.

Writing tips you must write down, and two thoughtful campaigns by a local coffee shop that blew my mind. Find me on LinkedIn to discuss this episode! (Pro tip, search "Marla Rose Clendenin") Show Notes to Note: