Not Your Parents' PR
Lessons and laughs for communications professionals in 10ish minutes. Thoughts brought to you by 212 Communications, a strategic communications agency. Hosted by Marla Clendenin, Mads Caldwell and Erica Mechlinski.
Not Your Parents' PR
Taylor Swift Shows us the Art of the Easter Egg in her Album Lover
Taylor Swift is a mastermind at keeping fans on their toes.
And how does she do it? Aside from probably not sleeping very much, she uses carefully planned Easter eggs, which are hidden messages that hint at the next surprise.
In this episode, we explore how she masterfully sprinkles Easter eggs throughout her music videos, social media channels and interviews.
And, we discuss why it's a brilliant marketing tactic to connect with fans, build curiousity and maintain a sense of suspense. Because when you create a game that your audience enjoys playing, you always win.
Show Notes to Note:
30 things I learned before turning 30, Elle article here.
‘Me’ Music Video Easter Eggs, Billboard article link here.
Mountain Dew Commercial, link here.
That's all for now!
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Instagram: @notyourparentspr, @MarlaRose__ @MadsCaldwell