Making Data Simple

Unlocking Marketing's Data-Driven Potential with Alex Makarski: From Engineer to Marketing Innovator

September 27, 2023 IBM Big Data & Analytics Hub Season 7 Episode 33
Making Data Simple
Unlocking Marketing's Data-Driven Potential with Alex Makarski: From Engineer to Marketing Innovator
Show Notes

Learn Marketing with engineer-turned-marketer, Alex Makarski, Founder of clickmakers.io and co-founder of measurebit.com.  Alex builds digital media buying and data consulting teams who thrive on data and innovate in the areas of data integration, attribution, data augmentation, AI/ML-aided media buying and decision making.

  • 01:42 Meet Alex Makarski
  • 04:38 Clickmakers.io
  • 10:35 The Power of Modeling
  • 11:51 Marketing Terms
  • 13:53 Long Sales Cycles
  • 16:36 Clickmaker's Differentiation 17:36 Human or Bot?
  • 18:50 Data in Marketing
  • 24:10 Measurebit.com
  • 27:50 The future of Marketing
  • 35:15 For Fun

LinkedIn: linkedin.com/in/alexmakarski

Website: https://alexmakarski.com/

Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.