Making Data Simple

Breakthrough Marketing Insights with Michelle Peluso

January 29, 2020 IBM Big Data & Analytics Hub Season 4 Episode 4
Making Data Simple
Breakthrough Marketing Insights with Michelle Peluso
Show Notes

Want to be featured as a guest on Making Data Simple? Reach out to us at [almartintalksdata@gmail.com] and tell us why you should be next. 

Abstract

This week on Making Data Simple, our guest is Michelle Peluso, SVP of Digital Sales and Chief Marketing Officer at IBM. Michelle talks us through her passion for marketing and why she believes IBM is the best place to be for it. She shares some critical, modern-day marketing tactics that emphasize making an impact to your loyal consumers, while attracting new users. Tune-in and take part in the conversation. 

Connect with Michelle

LinkedIn

Twitter

IBM News Room

Show Notes

02:06 - Check out these critical tips on time management from Forbes

08:03 - Here is an article on storytelling trends marketing leaders should know. 

15:50 - See this article for more info on data driven marketing. 

24:07 - Check out these cyber security marketing tactics

Connect with the Team

Producer Liam Seston - LinkedIn.

Producer Lana Cosic - LinkedIn.

Producer Meighann Helene - LinkedIn

Producer Mark Simmonds - LinkedIn

Host Al Martin - LinkedIn and Twitter.

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.