Making Data Simple
Hosted by Al Martin, WW VP of Technical Sales at IBM, Making Data Simple cuts through the hype to reveal how data and AI reshape the modern enterprise.
Thought leaders, researchers, and innovators share firsthand lessons on leading teams, scaling analytics, and driving real-world impact—delivered in Al’s signature straightforward, witty style.
Tune in to Making Data Simple today. From data and AI breakthroughs to leadership hacks, top experts drop actionable gems that help businesses thrive in a data-driven world. #MakingDataSimple #AI #Leadership
Making Data Simple
Data Driven Marketing Tactics with Aarti Cherian
Want to be featured as a guest on Making Data Simple? Reach out to us at [almartintalksdata@gmail.com] and tell us why you should be next.
Abstract
This week on Making Data Simple, our guest is Aarti Cherian, Program Director for IBM's Cloud Pak for Data and Watson Data Science Marketing. Aarti discusses key marketing tactics that are currently leveraged by teams at IBM.
Connect with Aarti
Show Notes
3:01 - Check out this article on marketing techniques for tech companies.
14:41 - Not sure what B to B means? Find out here.
21:24 - Learn more about IBM Cloud Pak for Data here.
21:28 - Learn more about IBM Cloud Pak for Data System here.
Connect with the Team
Producer Liam Seston - LinkedIn.
Producer Lana Cosic - LinkedIn.
Producer Meighann Helene - LinkedIn.
Producer Mark Simmonds - LinkedIn.
Host Al Martin - LinkedIn and Twitter.
Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.