The Essentials of SaaS Sales: Branding, Outreach, and More with Guest William Padilla

In the 18th episode of The Strong Mind Strong Will Podcast, Adam speaks with William Padilla, Senior Account Executive at Aspire and Founder of SellthatSaaS LLC. Will discusses why he chose Influencer Marketing SaaS Sales, the importance of personal branding, tips for prospecting and outreach as well as advice for those looking to get into SaaS sales. 

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0:00 - Introduction

0:59 - Will Padilla Background. 

3:21 - What does selling Influencer Marketing Software entail and how Will got into it. 

6:01 - The appeal to the SaaS sales industry and what habits are a must.

8:21 - The importance of personal branding in Tech sales.

11:50 - Most incentivizing sub industries of SaaS.

15:04 - Trends shaping the future of tech sales.

16:19 - Navigating inbound and outbound prospecting and outreach.

17:50 - Will’s outreach sales tactics.

19:47 - What prospects to reach out to within the sales process.

21:13 - Importance of personalization in outreach and how to do it the right way.

23:46 - How to build and maintain strong relationships with your customers.

24:56 - Advice for those looking to get into SaaS sales.

26:45 - Wrapping up.