Reside Platform Podcast
Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management, and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business.
Reside Platform Podcast
You Sell Homes. Your Brand Sells You with Karen Hall
Suneet sits down with Karen Hall, founder of Foxtrot Company, to unpack how she scaled a purpose-driven real estate team into a $35M powerhouse. With deep roots in military life, Karen shares how she built a brand centered around authenticity, service, and referral-based growth. From her game-changing “100 Heroes Project” to her obsession with quality standards and niche branding, Karen reveals how real estate pros can stand out by going all-in on their identity, mission, and systems. Expect tactical advice, systems for referral success, lessons in team structure, and a candid look at how she’s reclaiming her time to scale with intention.
Chapters:
- 00:00:00 - Marketing vs. Branding: The Mic-Drop Distinction Most Agents Miss
- 00:00:26 - Meet Karen Hall: The Real Estate Maverick Behind Foxtrot Company
- 00:01:07 - From Rookie to Rainmaker: Karen’s Unexpected Real Estate Origin Story
- 00:01:38 - Serving Those Who Serve: Why Karen Doubled Down on Military Clients
- 00:03:05 - How to Dominate with VA Loans (Even When Others Say You Can’t)
- 00:03:53 - Scared to Niche Down? Here’s Why That’s Killing Your Growth
- 00:05:03 - Ditch the Roof Logos: The Real Secret to Brand That Sticks
- 00:08:44 - The 100 Heroes Project: When Giving Back Becomes a Business Superpower
- 00:13:04 - Referral Machines: How to Build a VIP Program That Feeds Itself
- 00:16:24 - Scaling Smarter: How AI and Postcards Still Pack a Punch
- 00:17:41 - Taking the Stage: Karen’s Bold Message to the Industry
- 00:20:42 - Masterclasses, Books, and Balance: Can You Really Do It All?
- 00:23:06 - Leading Like a Commander: Inside Karen’s Army-Inspired Team Structure
- 00:25:24 - Where to Find Karen (and Why You’ll Want to Connect Now)
Links and Resources:
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