Reside Platform Podcast
Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management, and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business.
Episodes
176 episodes
The Lead Generation Moves That Still Work in Real Estate
What should real estate agents kill, keep or change as they build a stronger business? Lauren, Brooke and Karlton turn that question into a lively conversation about the prospecting activities that still create real opportunity. They discuss re...
Why Most Real Estate Accountability Groups Fall Apart (and How to Fix Yours) with Anna Pisarski
Anna Pisarski got her real estate license at 19, and ten years later she is a licensed broker, Director of Agent Support and Development at The Courtney Group in Reno, Nevada, a competitive bodybuilder, and the agent behind an Instagram account...
Why Hiring More People Will Not Fix Your Team with Ross Hardy
Ross Hardy helped grow his real estate team from just over 200 annual transactions to a projected 400 by confronting the leadership habits, staffing bottlenecks, and inconsistent standards that were limiting its potential. In this conversation ...
The Marketing Hire That Helps Real Estate Teams Grow with Rachael Little
Most real estate teams do not need more content. They need marketing that is connected to operations, built around the client journey, and simple enough for agents to use consistently. Rachael Little, Chief Marketing Officer at Gale Group Realt...
Your First Hire Could Unlock Your Next Level of Growth
Growth creates a difficult tension for real estate professionals. The more clients and transactions you earn, the less time you have to keep generating new business. In this episode, Lauren and Karlton explain how solo agents and team leaders c...
How to Build a Team That Does Not Depend on You
The habits that make someone a successful solo real estate agent can become the very habits that limit a growing team. In this episode, Brooke and Karlton unpack the identity shift from top producer to true team leader. They explain why hiring ...
Ignoring Your Database Cost Her 20 Years. Here Is What Changed with Michele Mamo
What would happen to your business if you disappeared for three weeks? Suneet sits down with Michele Mamo, team leader of the Dwell Well Group at eXp Realty, who just returned from a three week family trip through Europe to find her best month ...
Your Agents Don’t Need Your Ambition—They Need Accountability with Jana Adams
Jana Adams joins Karlton Utter to share how she transformed personal adversity, caregiving, and advocacy into a real estate business built around accountability, empathy, and service. After struggling to create the right systems for a growing t...
She Ditched Traditional Recruiting and Built This Instead with Lisa Gengelbach
What happens when the person running your brokerage has never sold a home? Suneet sits down with Lisa Gengelbach, Vice President of Operations at Key Associates Signature Realty, who helped grow the company from 8 agents to 80 across five offic...
You're Not Losing Better Leads, You're Losing Faster Agents with Karlton Utter
Most teams are converting internet leads at 1 to 1.5% when the real ceiling is closer to 9 or 10%. The gap isn't about lead quality. It's about response time, dialogue, and whether or not your team has a system worth running. In this episode, w...
How a Mother-Daughter Team Owns 80% of Their Market with Michelle Williamson & Brandi Long
Michelle Williamson started her real estate career in 1999 in a small rural Florida county, homeschooling her kids during the day and working listings the moment her husband got home at 3:30. Nobody was farming neighborhoods back then — she jus...
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The VIP Event Playbook Top Producers Run Every Quarter
Lauren and Brooke sit down to break open the exact event playbook they teach inside the Reside engine group, and they pull no punches. If you've ever hosted a client event and walked away wondering whether any of it actually moved the needle, t...
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The BER Months Mistake That Costs You a Whole Quarter with Karlton Utter
Most agents do not lose their business because the market went quiet. They lose it because the pipeline went quiet first, and nobody wants to say that out loud. Lauren sits down with Karlton Utter, Head of Training and Agent Development at Resi...
Your Team Is Only As Strong As Your Weakest Agent with Karlton Utter
Most team leaders think the fix for flat production is simple. Hire more agents. In this episode Brooke and Karlton Utter from Reside sit down to push back on that instinct and explain why so many teams are quietly solving the wrong problem. Th...
The Brutal Truth About Going Solo, Building a Team, Then Going Solo Again with Christy Morrison
Christy Morrison didn't plan on real estate. She planned on the Olympics. After years of competing in X Games skicross, she traded one extreme sport for another. Building a top 1% business in Truckee while still trying not to miss a powder day....
She Sold 140 Homes a Year With No Internet and No Assistants with Lucy Ham
Suneet sits down with Lucy Ham, a real estate powerhouse who has been in the business since 1974. Operating out of Flushing, Michigan — a small town of just 30,000 people — Lucy consistently carries 50 to 60 listings at a time and was once the ...
The Personality Test That Changed How She Closes Deals with Michelle Terry
Suneet Agarwal sits down with Michelle Terry, a 28-year real estate veteran, broker, and owner of the Michelle Terry Team spanning Massachusetts and Connecticut. Michelle shares her origin story of building a house at 19 and falling in love wit...
The Newsletter Strategy That Produced an 8X ROI (and a 10% Market Share) with Mark Daya
Mark Daya shares the real story behind becoming the top solo agent in Rancho Cordova—and how that reputation helped unlock an opportunity to help develop a new downtown project featuring a 7,500-seat sports and entertainment arena. Mark and Sun...
Ponds, Smart Lists, and the Follow-Up System That Works
If your CRM feels overwhelming, it’s not because you “need more leads”—it’s because your system isn’t set up to tell you what to do next. In Part 2 of this database optimization series, Lauren Holland and Brooke break down the practical, day-to...
“Busy” Isn’t Productive: The Activity Rules That Create Closings with Karlton Utter
If you feel like you are working hard but the results are not showing up, this episode breaks down what is really missing. Lauren sits down with Karlton Utter, head of agent training and development at Reside, to talk about the habits that sepa...
Your CRM Is a Mirror: Fix Your Database, Fix Your Business
Lauren and Brooke break down Reside’s practical framework for cleaning up and optimizing any CRM so leads stop slipping through the cracks. They explain why a messy database creates a messy business, how to simplify stages into a clear lifecycl...
From Solo Agent to Team Leader: The Sacrifices Nobody Warns You About with Andrea Kugler
Team leader and brokerage partner Andrea Kugler breaks down what it really takes to win in real estate—especially if you’re a driven agent, team leader, or brokerage owner who wants to scale without losing your freedom. Andrea shares the “50/50...
Reviews Build Trust. Referrals Build Business. Here’s How to Get Both.
Lauren Holland and Brooke Reiki break down why most agents are not short on leads, but are leaking business after the transaction. They introduce the EARN framework to earn referrals through a great client experience, then lay out a pr...
EARN: The Client Experience Framework That Creates Referrals
Lauren and Brooke break down why most agents do not need more information, tools, or leads. They need consistency, structure, and accountability. Lauren shares lessons learned from years behind the scenes as an operator, where patterns become o...
Recruiting, Power Hours, Pipeline: The Only 3 Priorities That Matter
Most real estate team leaders work nonstop and still feel behind because they spend the day reacting instead of leading intentionally. Brooke and Lauren break leadership down into three simple “power hours” that create clarity and momentum: a d...
