Reside Platform Podcast
Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management, and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business.
Reside Platform Podcast
The Sign That Sells: How Top Agents Use Branding to Win Listings with Monte Pratt
Nick sits down with legendary branding expert Monte Pratt, owner of Jack Pratt Signs. Monte unpacks how real estate signs are more than marketing—they’re lead generators, reputation builders, and market roots. Learn how to design signs that convert, understand the agent vs. brokerage branding balance, and discover why text-to-lead still trumps QR codes. Monte also shares what might be the future of real estate: interactive smart signage powered by tech and brand clarity.
If you want to gain listings, dominate your neighborhood, and build brand trust from the curb—this episode is a must.
Chapters:
- 00:00:00 - Why Branding Is More Than a Logo
- 00:00:45 - Kickoff: Welcome to Reside Platform
- 00:01:08 - Meet Monte Pratt: The Sign Whisperer
- 00:02:33 - How Great Signs Sell Homes
- 00:03:54 - The Story Behind Jack Pratt Signs
- 00:06:46 - From Painted Boards to Power Brands
- 00:08:33 - Agent vs. Brokerage Branding Showdown
- 00:21:10 - Tech That’s Transforming Yard Signs
- 00:26:32 - What Today’s Buyers Really Respond To
- 00:28:16 - Premium Signs for Premium Listings
- 00:31:27 - What Clients Notice Before You Speak
- 00:33:43 - Monte’s Formula for Real Estate Domination
- 00:37:05 - QR Codes: Magic or Misfire?
- 00:48:26 - Connecting Signs to Your CRM Funnel
- 00:49:48 - Final Wisdom + How to Reach Monte
Links and Resources:
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