Reside Platform Podcast
Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management, and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business.
Reside Platform Podcast
Homes.com vs. Zillow: What the $1B Portal War Means for Agents
Suneet and Nick break down one of the biggest plays in real estate marketing history — Homes.com’s massive push to compete with Zillow. Fresh off a record-breaking Super Bowl ad blitz backed by CoStar’s billion-dollar investment, the hosts unpack what this move means for agents, teams, and brokerages. From celebrity endorsements to direct mail packages, they explore how Homes.com’s strategy could reshape lead generation, buyer behavior, and the balance of power among real estate portals. If you want to understand where the industry is headed — and how to position your business to win — this is a conversation you can’t miss.
Chapters:
- 00:00:00 - Super Bowl Ads That Stole the Spotlight
- 00:00:34 - Welcome to the Reside Platform Podcast
- 00:00:43 - Homes.com vs. Zillow: The Ultimate Portal Showdown
- 00:02:56 - CoStar’s Billion-Dollar Buying Spree
- 00:06:40 - Why Homes.com Is Betting Big on Agents
- 00:13:34 - How the Rental Market Could Shift the Game
- 00:17:43 - High-Impact Marketing Moves and Takeaways
- 00:19:14 - Unlocking Exclusive Membership Perks
- 00:19:37 - The Homesnap & Homes.com Power Merge
- 00:20:03 - A Closer Look at the Homes.com Experience
- 00:20:48 - Turning Listings into Lead Magnets
- 00:23:02 - Building Standout Profiles & Local Authority
- 00:24:44 - Winning with SEO and Organic Reach
- 00:27:14 - Staying Ahead with Agent-Focused Trends
- 00:29:23 - Breaking Down Zillow’s Market Playbook
- 00:32:15 - Homes.com’s Blueprint for Quality Leads
- 00:34:29 - Mastering Property Alerts to Stay Top of Mind
- 00:37:08 - Getting Maximum Exposure for Every Listing
- 00:39:23 - Wrap-Up and Your Next Step to Win
Links and Resources:
- Reside Platform
- Suneet Agarwal on LinkedIn
- Reside Platform Website
- Nick McLean on LinkedIn
Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
