Reside Platform Podcast
Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management, and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business.
Reside Platform Podcast
She Sold 140 Homes a Year With No Internet and No Assistants with Lucy Ham
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Suneet sits down with Lucy Ham, a real estate powerhouse who has been in the business since 1974. Operating out of Flushing, Michigan — a small town of just 30,000 people — Lucy consistently carries 50 to 60 listings at a time and was once the #2 agent at Prudential nationwide, selling over 140 homes in a single year with no assistants and no internet. Lucy shares how her upbringing on a South Dakota farm instilled an unstoppable work ethic, how adopting Mike Ferry's scripts instantly boosted her listing conversion by 25%, and how she brought her son Justin — a former geologist — into the business. She also reveals her secret to longevity and avoiding burnout: taking a full week off every month. Whether you're a solo agent looking to sharpen your discipline or a team leader trying to recruit and retain buyer agents, Lucy's five decades of wisdom will challenge everything you think you know about building a real estate business.
Chapters:
- (00:00:00) - Lucy Ham's secret to never losing a lead
- (00:01:00) - What it's like running real estate in small-town Michigan
- (00:02:00) - How Lucy started selling homes in 1974 with a newborn
- (00:04:00) - When buyers couldn't access any market data
- (00:05:30) - Becoming the #2 agent at Prudential nationwide
- (00:06:30) - Selling 140 homes a year with zero assistants
- (00:08:00) - The farm-kid mindset that built a real estate empire
- (00:10:00) - How her geologist son read Rich Dad Poor Dad and changed careers
- (00:12:00) - 25 years of Mike Ferry coaching and the script that changed everything
- (00:15:00) - How Lucy and Justin split the business without splitting the family
- (00:18:00) - The coaching call that led to 12 weeks of vacation per year
- (00:20:30) - Team structure: office manager, listing coordinator, and buyer agents
- (00:21:00) - The new hiring strategy to recruit 6 buyer agents by December
- (00:24:30) - The #1 piece of advice for every real estate agent
- (00:27:00) - Advice for team leaders and how to contact Lucy
Links and Resources:
- Website
- Lucy Ham on Facebook
- Team Leader Secrets by Suneet Agarwal
- Reside Platform
- Reside Platform Website
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