We Rock
Episodes
54 episodes
Creating Magic in the Monument Business
In this special episode of the We Rock Podcast, we sit down with Lee Cockerell, former Executive Vice President of Operations for Walt Disney World Resort, to talk leadership, customer service, culture, and what it means to truly care for peopl...
Knowledge Is Power… and Bad Rigging Is Dangerous
In Episode 53, we cover everything from space nerds and flat-earthers to stolen bronze vases, Facebook forum advice, and the danger of bad rigging. The main focus is education in the monument industry — knowing your equipment, asking bett...
We Rock Shorts: Banana Ball Hospitality.
Tony discusses his experience at the Savanah Banana Baseball game. Talks about the impact of the hospitality industry and how it can improve how we take care of families.
Half Goes to Taxes… The Rest to Headaches
Running a business isn’t just about growth—it’s about navigating everything that comes with it.In this episode, we talk about the reality behind the scenes: tax season frustrations, the true cost of expansion, and the ongoing challenge o...
Convention Takeaways… And a Conversation You Might Not Expect
In this episode, we break down our biggest takeaways from the recent monument industry convention—what stood out, what actually matters, and what we’re bringing back to our own shops.We get into:The value of hands-on educatio...
Copyright & Headstones: What Monument Builders Need to Know (with Prof. Glynn Lunney)
Season 4, Episode 50 is a special one—we traveled to Texas A&M School of Law in Fort Worth to sit down with Professor Glynn Lunney for a plain-English conversation about copyright in the monument industry. We cover where copyrig...
Baltimore Lessons and Cemetery Headaches
Fresh off a trip to Baltimore, we break down what the experience really taught us—about conventions, craftsmanship, and the people who still take pride in doing things the right way. But the conversation doesn’t stop there.We dig into th...
🎙️ Live from Baltimore: Inside the Mid-Atlantic Convention Floor
Recorded live on the convention floor in Baltimore, this episode of the We Rock Podcast drops you into the heart of the Mid-Atlantic Convention. We talk with monument builders, suppliers, and industry leaders about why conventions stil...
Merry Stonemas
In this episode of the We Rock Podcast, we’re joined by Nate Gingrich of Gingrich Memorials to break down the upcoming Mid-Atlantic Monument Convention in Baltimore. We talk booth sellouts, why conventions still matter, how educa...
Where are your brochures?????
In “Where Are Your Brochures?” the guys dive into a surprisingly heated topic: why the monument world hasn’t let go of brochures yet. After a real customer email sparks the discussion, Austin and Tony explore how brochures can unintention...
Touch Grass, Not Just “Generate”
Episode 45 is here, which obviously means two things: the Lord’s caliber… and that other guy whose name seems to “trump” every conversation. 😏Austin and Tony kick things off with real-estate chaos: new investments, new LLCs, and a fancy ...
Rocks, Real Estate & Random Tangents
Tony’s buying dirt, we're packing for Baltimore, and somehow we manage to cover everything from shop design to Aggie dog memorials. Between talk of real estate, convention plans, and day-to-day monument life, this episode is proof that ev...
The Price is Kinda Right
In this episode, we tiptoe around the ever-touchy subject of pricing — not by handing out our secret formulas, but by talking through the realities that shape what things cost and why. Consider it more of a scenic detour than a ...
From Vision to Shop: Jeremiah Allhands’ Journey in the Monument Industry
In this episode of We Rock: Stone & Story, we’re joined by our good friend Mr. Jeremiah Allhands, owner of B&S Memorials. We talk about what it’s like to start a monument shop from the ground up with no family legacy or ...
Back from the Beach & Back in the Shop
After some much-needed time away, we’re back in the shop — and back on the mic. In this laid-back episode, we swap vacation stories, catch up on the latest industry news, and talk tools (both the shiny new ones and the old standbys we can...
Consolidating Conventions
🎙️ In this episode of We Rock, we unpack the recent SMBA convention, upcoming Memorial Designer educational sessions, and our trip to Houston where the Rangers took on the Astros. We talk shop, strategy, and stadium snacks — all ...
Live, Loud, and Lightly Polished: The SMBA 2025 Episode
Broadcasting live from the 2025 SMBA Convention, this episode is what happens when you put two monument guys behind mics with zero supervision. Austin and Tony are joined by special guests Jonathan Benson and Nick Ortiz for a no-holds-barred co...
Hold My Clamp, We’re Headed to San Antonio
In this episode, we talk all things SMBA as we gear up for the upcoming convention in San Antonio. From hotel plans to industry happenings, we’ve got the latest scoop. Plus, someone’s invented a brand-new clamp for setting monuments—and w...
Plot Blockers: Dealing with Difficult Cemeteries
In this episode of We Rock, we dig into the headaches of working with difficult cemeteries—those plot blockers who seem more committed to saying "no" than to helping families. We share the workarounds, the wins, and the WTF momen...
Loud Noises!! You Have the Right to Remain Copied!!
In this episode of We Rock, we tiptoe through the minefield of monument design copyright drama—the kind that’s been setting Facebook groups ablaze with spicy comment threads and passive-aggressive comments. We’re not lawyers, we ...
Tariffs, Tools & Two Guys Watching Baseball
In this episode, we recap Tony's trip to Hard Rocks. Also sprinkle in a little tariff talk and get easily distracted by the baseball games we are watching.
Monucon Mischief & Cemetery Grievances
In this episode we recap our trip to Monucon and highlight our experiences there. We also dive into some recent issues each of us have had to deal with when it comes to dealing with difficult cemeteries.
Live from MONUCON!!!!
We are live from the one and only MONUCON!!!! In this episode we sit down and go over our experience at what we would call the monument show of all monument shows. We also hear from a few great friends of ours such as the "Don" Joe ...
Joe Cassara -- MONUCON Update
**ALERT**Be listening for a great offer only for our listeners!!! Later in the episode we have a code for 50% off your registration for MONUCON!!! This is only for We Rock listeners, and we appreciate the opportunity to pass on ...
Building Connections: The Value of Industry Associations in Monument Making
In this episode we are joined by Brad Myers of South Boston Memorials and Vice President of Marketing for MBNA. Recently there has been discussion revolving around the topic of whether or not there is value in being a part of a na...