The Jeff Heilman Project

Bringing the humanities to entrepreneurship since 2023.

With the perspective of a stay-at-home mom, contrasted with that of a business-oriented dad, this channel aims to blend the two in an encouraging and entertaining way!

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The Jeff Heilman Project

"Who moved my cheese?"

May 09, 2025 • Jeff and Jessica Heilman • Season 3 • Episode 104

Reviewing a positive mental attitude book, Jeff and Jessica discuss following trends or 'cheese', where to find them, how to hold onto them, and how to abandon them.

Spencer Johnson, M.D.'s Who Moved My Cheese.

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Jeff Heilman

Host

Jessica Heilman

Co-host