How To Handle Rejection

In today’s episode of The Jeff Heilman Project, Jeff and Jessica dive deep into one of the most painful—and most transformative—realities of entrepreneurship and life: rejection. Whether you’re building a startup, pitching investors, trying to close clients, leading a team, or simply navigating friendships and relationships, rejection is inevitable. But how you handle it will determine everything.

Drawing from Jeff’s 30 years in Silicon Valley startups, private equity, VC, and leadership, and Jessica’s experience as a pastor, mother of seven, and student of the humanities, this episode blends business strategy, emotional intelligence, psychology, and spiritual grounding to help you develop an unshakeable frame.

🔥 In This Episode You’ll Learn:

1. Why rejection hurts—and why it doesn’t have to.

Jeff shares personal stories of being fired, laid off, and losing companies—and how meeting a billionaire VC changed his perspective on failure forever.

2. The truth behind elite performers:

How world-class founders, billionaires, and creators use rejection as fuel rather than evidence of inadequacy.

3. The power of intent in your work.

Why working for money creates fragility—and why working for identity and becoming creates resilience, purpose, and long-term success.

4. The psychology of “never getting rejected.”

Jessica explains how the real pros avoid rejection entirely by listening, recognizing social cues, playing the long game, and serving instead of selling.

5. Frame control for entrepreneurs (Hermozi fans, this is for you).

Jeff breaks down concepts from Pitch Anything, frame control, validation-seeking behavior, and how to operate from sovereignty rather than emotional reactivity.

6. Why surrounding yourself only with “yes men” destroys your growth.

Learn why high-level performers need friends, mentors, and truth-tellers—not cheerleaders.

7. How to turn rejection into raw power.

What David Goggins teaches about turning criticism into energy, and why autobiographies of great leaders are essential for perspective.

8. Sarah Blakely’s billion-dollar lesson in caring more.

How obsession with serving—not credentials—built one of the most successful women entrepreneurs in history.

9. How to detach your identity from someone else’s “no.”

Rejection is rarely about you. It’s usually about timing, fear, unreadiness, or someone not wanting to be served yet.

🎧 Perfect For Listeners Who:

• Are building or scaling a business
• Want to improve their emotional toughness
• Are tired of letting “no” derail their goals
• Enjoy Hermozi, Goggins, Jocko, or Ed Mylett
• Are ambitious family men who want to lead well
• Want the blend of humanities + entrepreneurship that makes this podcast unique

🙏 Thanks for Listening!

If today’s episode challenged, inspired, or encouraged you, please follow, rate, review, and share The Jeff Heilman Project. Your support helps us grow, serve more people, and bring the humanities back into entrepreneurship.