Milwaukee might be a land flowing with frozen custard; but there are an increasing number of local ice cream shops that are giving the classic frozen treat a run for its money. Among them is Purple Door Ice Cream.
Founded by two former educators, Lauren and Steven Schultz, Purple Door has been serving up delicious ultra-premium ice cream since 2011, growing the business from a small wholesale business to a successful ice cream empire with three locations throughout the Milwaukee Metro area. As they approach nine years in business, we thought it would be a good time to chat with the Schultzes about all things ice cream.
On this week’s podcast, we chat with Lauren and Steve about how they made their ice cream dreams into a reality. Along the way, they share stories about the ups and downs of the business, including failed flavor experiments, turning a challenging scenario with Harry Connick Jr. into a marketing win and what keeps them excited about ice cream after nearly a decade.