Cleaning Business Life

CBL EP 189 Value vs Price: Why Clients Say You're Too Expensive...

Shannon Miller & Jamie Runco Season 2026 Episode 189

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0:00 | 16:44

This podcast is powered by Klean Freaks University.com — where real cleaners build real empires. From mop buckets to million-dollar systems, we teach you how to clean smarter, lead stronger, and scale faster.

If clients are telling you you're too expensive… it’s probably not your price.

In this episode of Cleaning Business Life, Shannon and Jamie break down the real difference between value and price—and why so many cleaning business owners get stuck undercharging, over-explaining, and attracting the wrong clients.

This isn’t about lowering your rates.
 It’s about understanding what your clients are actually buying—and how to position your service so price stops being the objection.

If you’ve ever:

  •  Heard “that’s too much” after giving a quote 
  •  Felt like you had to justify your pricing 
  •  Attracted clients who only care about the cheapest option 

This episode will shift how you think about your entire business.


https://klean-freaks-university.newzenler.com/courses/pricing-is-power-accelerator

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Thanks for tuning in to Cleaning Business Life — the podcast for cleaning business owners who want to build a profitable, sustainable company without burning out.

Hosted by Shannon Miller and Jamie Runco, each episode pulls back the curtain on what it really takes to start, grow, and scale a cleaning business — covering pricing, systems, leadership, boundaries, and the real conversations most people avoid.

🎧 New episodes 2x weekly
 📚 Resources, show notes, and programs: https://kleanfreaksuniversity.com

Because in life — and in business — clean is just the beginning.

— Shannon & Jamie