Cleaning Business Life
🎙 Cleaning Business Life
Cleaning Business Life is a podcast for cleaning business owners who want more than tactics — they want clarity.
Hosted by industry leaders Shannon Miller and Jamie Runco, this show explores the real decisions behind building a sustainable, profitable cleaning company: pricing, leadership, systems, boundaries, and growth without burnout.
This isn’t a beginner podcast.
It’s for owners and operators who are already in the business and ready to think differently about how they run it.
If you’re tired of noise, hustle culture, and surface-level advice — and you want grounded conversations rooted in real industry experience — you’re in the right place.
Want to get a hold of us? Please email us at cleaningbusinesslife@gmail.com
Cleaning Business Life
CBL EP 196 From Solo Cleaner to CleanCon Speaker — Cheryl Hajjar’s Real Story
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From Solo Cleaner to CleanCon Speaker: Cheryl Hajjar on Scaling, Trust, AI & Building a Real Brand
In this episode of Cleaning Business Life, Shannon and Jamie sit down with Cheryl Hajjar — cleaning business owner, coach, speaker, and panelist at the first-ever CleanCon event.
Cheryl shares her journey from being a struggling single mom cleaning solo just to pay rent… to building a multi-service company with employees, systems, leadership structure, and a strong organic brand presence without relying on paid ads.
This conversation dives deep into:
• The reality of scaling a residential cleaning business
• Why managing people is harder than cleaning
• Building company culture that actually retains employees
• The dangers of AI making every company’s marketing look the same
• Why trust is still the real product in residential cleaning
• CleanCon behind-the-scenes insights and attendee experiences
• The difference between relationship-based growth and “remote-only” models
• Why women in residential cleaning are building real legacy businesses
• Organic marketing strategies that still work in 2026
• The emotional and physical toll of growing a cleaning company
Cheryl also talks openly about:
• Hitting her first $10k month
• Cleaning until her body physically gave out
• Learning leadership the hard way
• Why in-person estimates still matter
• What surprised her most about CleanCon
• The future of AI in the cleaning industry
If you’ve ever wondered what it really takes to build a cleaning business beyond the “Instagram version,” this episode is for you.
Follow Cheryl Hajjar:
https://www.facebook.com/cherylhajjar
Listen to Cleaning Business Life:
https://www.buzzsprout.com/2202110
#CleaningBusinessLife #CleanCon #ResidentialCleaning #CleaningBusiness #WomenInBusiness #OrganicMarketing #Leadership #Entrepreneurship
Thanks for tuning in to Cleaning Business Life — the podcast for cleaning business owners who want to build a profitable, sustainable company without burning out.
Hosted by Shannon Miller and Jamie Runco, each episode pulls back the curtain on what it really takes to start, grow, and scale a cleaning business — covering pricing, systems, leadership, boundaries, and the real conversations most people avoid.
🎧 New episodes 2x weekly
📚 Resources, show notes, and programs: https://kleanfreaksuniversity.com
Because in life — and in business — clean is just the beginning.
— Shannon & Jamie
