Cleaning Business Life
🎙 Cleaning Business Life
Cleaning Business Life is a podcast for cleaning business owners who want more than tactics — they want clarity.
Hosted by industry leaders Shannon Miller and Jamie Runco, this show explores the real decisions behind building a sustainable, profitable cleaning company: pricing, leadership, systems, boundaries, and growth without burnout.
This isn’t a beginner podcast.
It’s for owners and operators who are already in the business and ready to think differently about how they run it.
If you’re tired of noise, hustle culture, and surface-level advice — and you want grounded conversations rooted in real industry experience — you’re in the right place.
Want to get a hold of us? Please email us at cleaningbusinesslife@gmail.com
Cleaning Business Life
Pepsi vs. Coke — What the Cola Wars Can Teach Your Cleaning Business Ep. 219
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Did Pepsi really win the Cola Wars? If so, why did Coca-Cola remain one of the most recognizable brands in the world?
In this episode of Cleaning Business Life, Shannon Miller takes a nostalgic look back at the Pepsi Challenge, the rise and fall of New Coke, and the marketing battle that shaped generations of consumers.
From childhood memories of blind taste tests at county fairs to a visit to the World of Coca-Cola in Atlanta, Shannon explores why customers don't always choose products based on price or even taste. Instead, they choose brands based on trust, memories, habit, and emotion.
In this episode, we discuss:
• The history of Pepsi versus Coke
• Why Pepsi often won blind taste tests
• What led to the failure of New Coke
• The psychology behind customer loyalty
• How great brands create emotional connections
• Why customers choose one cleaning company over another
• The difference between winning the estimate and winning the long-term relationship
• What small business owners can learn from one of the greatest marketing battles in American history
Whether you own a cleaning company, run a small business, or simply remember the Cola Wars, this episode is a reminder that customers aren't just buying a product—they're buying an experience.
Because at the end of the day, your business doesn't have to win every estimate. It needs to become the company people think of first.
If you enjoyed this episode, please share it with another cleaning business owner and leave us a review.
Thanks for tuning in to Cleaning Business Life — the podcast for cleaning business owners who want to build a profitable, sustainable company without burning out.
Hosted by Shannon Miller and Jamie Runco, each episode pulls back the curtain on what it really takes to start, grow, and scale a cleaning business — covering pricing, systems, leadership, boundaries, and the real conversations most people avoid.
🎧 New episodes 2x weekly
📚 Resources, show notes, and programs: https://kleanfreaksuniversity.com
Because in life — and in business — clean is just the beginning.
— Shannon & Jamie
