Simon is a passionate and dedicated conservationist with over a decade of experience in wildlife conservation. 

His experience and expertise working at the heart of rhino conservation, allied with over two decades of senior management in a leading multinational financial institution make him perfectly placed to lead the Helping Rhinos organisation. 

Simon founded Helping Rhinos in the UK in March 2012 after hearing of the devastating poaching attack on three rhinos at the Kariega Game Reserve in the Eastern Cape of South Africa. At the time of the poaching Simon was on a sabbatical from his 24 year career at American Express, working in big cat conservation. The Kariega poaching left Simon feeling that he needed to act now to do all he could to protect his beloved rhino.