The Restaurant Innovator

How to Establish Your Restaurant Brand DNA with Joe Haubenhofer of The Plaid Penguin

FSR magazine Season 1 Episode 72

Restaurateur and The Plaid Penguin owner Joe Haubenhofer chats about the hidden branding touchpoints that dramatically shape guest perceptions, the importance of prioritizing both your physical and digital branding, and tips for paying attention to the overlooked elements—from staff uniforms and napkins to bathroom designs. 

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