Online Digital Marketing Today
The up to date concepts and techniques for growing a business online using digital marketing. Learn what is working and what is not.
Digital Online Marketing is a challenge for most businesses today. Confusion surrounds everything from Website design to Social Media to using Email and Text or Instant Messaging. There are literally hundreds of companies and programs promoting solutions to these issues. Our Podcast is designed to help navigate through this jungle so both businesses and marketing agencies can save time and money on their marketing efforts.
Online Digital Marketing Today
Why More Traffic Doesn’t Mean Better Leads
In this episode my podcast team focuses on a document that summarizes the key themes and insights from the B2B Rocket blog post, "The Lead Gen Paradox: Why More Traffic Doesn’t Mean Better Leads." The article addresses the common misconception that increased website traffic automatically translates to better lead generation and ultimately, higher sales. It argues that focusing solely on vanity metrics like clicks and page views often results in a high volume of low-quality leads, wasting time and resources. The post then outlines the reasons behind this paradox and provides actionable strategies to shift towards attracting and nurturing high-intent leads.
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