Online Digital Marketing Today
The up to date concepts and techniques for growing a business online using digital marketing. Learn what is working and what is not.
Digital Online Marketing is a challenge for most businesses today. Confusion surrounds everything from Website design to Social Media to using Email and Text or Instant Messaging. There are literally hundreds of companies and programs promoting solutions to these issues. Our Podcast is designed to help navigate through this jungle so both businesses and marketing agencies can save time and money on their marketing efforts.
Online Digital Marketing Today
Optimizing Your Google Business Profile
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This episode of Online Digital Marketing Today offers a step-by-step guide to optimizing a Google Business Profile (GBP), broken down into distinct phases. It outlines foundational setup including verifying basic information and ensuring consistent name, address, and phone details across online platforms. The team then covers detailed optimization such as crafting a compelling business description, setting accurate hours, and integrating the business website effectively. Further phases detail utilizing enhanced features like selecting relevant attributes and adding visual content, followed by ongoing management tasks like monitoring changes and responding to reviews. Finally, it touches on advanced strategies like review management and content posting, emphasizing best practices throughout the process, including quality control, active engagement, performance monitoring, and strict adherence to Google's guidelines for maximum visibility and effectiveness.
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