Online Digital Marketing Today
The up to date concepts and techniques for growing a business online using digital marketing. Learn what is working and what is not.
Digital Online Marketing is a challenge for most businesses today. Confusion surrounds everything from Website design to Social Media to using Email and Text or Instant Messaging. There are literally hundreds of companies and programs promoting solutions to these issues. Our Podcast is designed to help navigate through this jungle so both businesses and marketing agencies can save time and money on their marketing efforts.
Online Digital Marketing Today
Invisible to Irresistible: Helping Businesses Stop Chasing And Start Closing
This podcast shares excerpts that discusses the current state of B2B marketing and lead generation, arguing that traditional methods are no longer effective due to shifts in buyer behavior, such as the overload of information and prolonged decision-making processes. The source highlights the importance of adapting to where buyers are actively researching and engaging with relevant content. It advocates for a programmatic lead generation approach that prioritizes first-party data, real-time insights, and aligning marketing and sales efforts to deliver qualified leads and improve conversion rates. The key takeaway is that brands must shift from being invisible to irresistible by being present where buyers trust and delivering personalized value.
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