Online Digital Marketing Today
The up to date concepts and techniques for growing a business online using digital marketing. Learn what is working and what is not.
Digital Online Marketing is a challenge for most businesses today. Confusion surrounds everything from Website design to Social Media to using Email and Text or Instant Messaging. There are literally hundreds of companies and programs promoting solutions to these issues. Our Podcast is designed to help navigate through this jungle so both businesses and marketing agencies can save time and money on their marketing efforts.
Online Digital Marketing Today
The 22 Immutable Laws of Marketing
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This deep dive episode summarizes a foundational marketing guide by Al Ries and Jack Trout that outlines twenty-two essential principles for business success.
These rules emphasize that psychological positioning is more critical than product quality, as brands must strive to be first in the consumer's mind rather than just first to market. The strategies suggest that companies should narrow their focus to own a specific attribute or category, rather than diluting their identity through excessive expansion. By embracing differentiation and sacrifice, businesses can better navigate a competitive landscape where perception is reality. Ultimately, the guide serves as a blueprint for building long-term brand authority through consistent, strategic messaging.
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