Smarter Online Business - Tech, Tools & Truths to grow a smarter, stronger business
Struggling to turn website traffic into real sales? You’re not alone, and you don’t have to figure it all out yourself.
Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them.
Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things.
Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work.
If you want your website to finally pull its weight and support the business you’re building, this is the show for you.
🎧 Subscribe now and start making smarter decisions for your online business.
You can find us on the web at: https://www.bcsengineering.com
And our show notes are at: https://www.smarteronlinebusiness.com/
Episodes
123 episodes
Copy That Converts: How to Write Like You Talk (But Better)
Have you ever stared at your website or sales page and thought…“This doesn’t even sound like me”?You want to sound professional. Polished. Confident.But somehow… it ends up feeling a little stiff, robotic, or just pl...
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Episode 121
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10:04
How Women Are Using AI to Reclaim Power in Online Business
Feeling overwhelmed by all the talk about AI… like it’s just another shiny tool you’re supposed to master, but have no energy or desire to learn?We’re flipping the script. Because AI isn’t just about auto...
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Episode 120
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32:39
How to Make Your Website Your Smartest Sales Tool
Your website might look great. It might even feel fast.But if it’s not attracting leads, building trust fast, and converting visitors into buyers—it’s not doing its job.And the truth is, most websites are actually work...
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Episode 119
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10:27
What’s Next for eCommerce Made Easy? A Big Update & What It Means for You
Ever feel like your business is evolving faster than your branding can keep up? Maybe you’ve added new offers, new audiences, or just plain outgrown the name you started with. That’s exactly where I’ve found myself lately—and today’s epi...
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Episode 118
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7:47
Does your website feel 'off'? Here's what's missing!
Ever look at your website and think, ‘Something just feels… off’?You’ve put in the work. The branding looks good. You’ve got your offer front and center. But you’re not seeing the sales, the leads, or the engagement yo...
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Episode 117
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13:28
The 5 Things Google wants to See From Your Website
Is your website quietly sabotaging your Google rankings?You could be doing everything right—marketing, content, offers—but if your site is missing just a few key things, Google’s quietly pushing you to th...
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Episode 116
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14:59
How to Grow Your Service Business using Pinterest with Laura Rike
If you think Pinterest is just for recipes, party planning, and DIY crafts—think again. Whether you sell digital courses, offer coaching, or run an eCommerce shop, Pinterest could be your secret weapon for driving evergreen traffic and high-qua...
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Episode 115
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37:12
Branding With Heart: Amber Duffney's No-BS Guide
Today’s episode is packed with insight and heart—and it’s one I think you’ll really connect with. I sat down with Amber Duffney, a brand designer and strategis. She helps her clients create brands that don’t just look<...
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Episode 114
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32:41
Do You Have a Homepage Problem or a Funnel Problem?
Ever feel like your website should be converting, but it’s just not? You’re not alone. A lot of business owners jump straight to redesigning their homepage when sales are slow—but that might not be the real issue. ...
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Episode 113
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11:44
Why Your Website isn't a Set it and Forget it Tool
Have you ever thought of your website like a car? 🚗 Just like a vehicle needs regular maintenance, tune-ups, and the occasional upgrade to keep running smoothly, your website needs the same care to keep delivering results.
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Episode 112
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15:02
How to Build Instant Credibility Online with Your Website
Let’s be real—no one’s going to buy from a website that looks sketchy, even if your offer is amazing. So how do you make sure your site instantly says “You can trust me” from the first click? That’s exactl...
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Episode 111
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14:47
How to make Call To Actions that Convert
You’ve got traffic coming to your site. Your offer is solid. But… no one’s clicking that “Book Now,” “Buy,” or “Learn More” button.If it feels like your website visitors are ghosting you at the finish line—you’re not alone. And you’re
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Episode 110
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9:02
Building Trust Through Authentic Branding with Laura Nicole Brown
Today’s episode is all about something that goes deeper than logos and colors—it’s about the soul of your brand.I’m joined by Laura Nicole Brown, founder of Inspiratti, a branding agency that helps businesses create ...
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Episode 109
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31:59
Are You Speaking Your Customer’s Language? How to Use Messaging that Converts
What if your website isn't broken… your words are just falling flat? You can have the most beautiful design in the world, but if your message doesn’t connect, your dream customers will leave. Let’s fix that today.In this episod...
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Episode 108
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12:18
From Idea to Income: Building Sales Funnels That Work with Shannon Gaither
If the words 'sales funnel' make you want to hide under your desk, this episode is for you. Whether you’re stuck on what to sell, overwhelmed by the tech, or just tired of spinning your wheels, today’s guest Shannon Gaither is her...
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Episode 107
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33:54
Is Blogging Dead? Not If You Want Organic Traffic
You’ve probably heard the whispers... “Blogging is dead.” But here’s the truth: Blogging isn’t dead — boring, inconsistent blogging is. If you want more traffic, more leads, and more sales without constantly relying on paid...
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Episode 106
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15:11
How to Grow Your Online Business with Public Speaking with Juanita Wheeler
If you’ve ever wondered how public speaking could help grow your online business — or felt too nervous to even try — you’re in the right place. In today’s episode, we’re talking about how public speaking can open doors for your b...
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Episode 105
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50:56
From Overwhelm to Ownership: Empowering Yourself to Create a Website That Works
If you've ever stared at your website and thought, “I have no idea what I’m doing…”—you’re not alone. The good news? You don’t need to be a tech wizard to have a site you’re proud of—and that actually works. Today, we’re brea...
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Episode 104
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13:41
What to Put Above & Below the Fold for Maximum Conversions
Did you know that the layout of your homepage can make or break your website's success? 🧐 If visitors land on your site and don’t instantly find what they’re looking for, they’ll bounce faster than you can say “conversion...
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Episode 103
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14:59
How to make your Website go from Invisible to Irresistible
Imagine if your website could be your best salesperson—working 24/7 to attract leads, build trust, and convert visitors into paying customers. Sounds amazing, right? But the reality is, most websites are falling flat—repelling potential ...
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Episode 102
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12:00
Why Your Website Is Repelling Customers (And How to Fix It)
Have you ever wondered why people visit your website but leave without taking any action? You’ve spent countless hours crafting content, designing pages, and sharing your passion, but your site just isn’t bringing in clients.The truth is...
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Episode 101
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11:38
Business Lessons Learned from 100 Podcast Episodes
I'm beyond excited because today marks the 100th episode of the eCommerce Made Easy podcast! 🎉 Hitting this milestone got me thinking—what does 100 episodes really do for you as a business owner?This journey wasn’t just a...
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Episode 100
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18:43
AI for Authentic Business Growth with guest expert Abha Malpani-Naismith
AI is changing the game for entrepreneurs—but are you using it the right way? If you’ve ever felt overwhelmed by content creation, branding, or keeping up with marketing trends, you’re not alone. But what if AI could <...
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Episode 99
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39:30
How to use Video Effectively on your Website to Boost Sales
Imagine landing on a website and instead of reading through endless blocks of text, you’re greeted with a short, engaging video that immediately answers your questions. Feels more personal, right? That’s the power of video on websites!Vi...
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Episode 98
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12:58
Mastering LinkedIn for your Business: Strategies from Expert Brenda Meller
Are you really using LinkedIn to its full potential? Or is it just a profile you set up and forgot about?If you’re an online business owner, course creator, or coach looking to grow your network, attract the...
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Episode 97
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26:30