Branding With Heart: Amber Duffney's No-BS Guide

Today’s episode is packed with insight and heart—and it’s one I think you’ll really connect with. I sat down with Amber Duffney, a brand designer and strategis. She helps her clients create brands that don’t just look good—they feel aligned, stand out, and position them as the only choice for their dream clients.

Amber brings a unique blend of creativity, strategy, and lived experience as a homeschooling mom and business owner with ADHD. We dive into what authentic marketing really means, how to avoid common branding mistakes, and why copying what others are doing just doesn’t cut it.

If you’ve ever wondered how to build a brand that’s a true reflection of you—not a carbon copy—this episode is for you.

Mentioned Resources:

Amber's Quick Mini Brand Audit
A quick Mini Brand Audit to help find out if your brand is making the right impression, and pinpoint areas that are working and ones that aren’t. 

Connect with Amber

Facebook  -   Facebook.com/aduffney23
Instagram  -   Instagram.com/empowerher_designs
Website  -   empowerherdesigns.com

Rate, Review, & Follow on Apple Podcasts

If you’re loving my eCommerce Made Easy Podcast, I’d be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.

Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the “Write a Review” section.

If you haven’t hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won’t want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!

This week’s episode is sponsored by our Search Engine Optimization Mini Course.  Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps!  Join us at www.ecommercemadeeasypodcast.com/seominicourse/

Join entrepreneurs and online business owners just like you in my Free Facebook Group “Website & Tech Tips for Online Business Owners”
 
 Where we help break down the tech and hurdles Online Business Owners encounter!
 
Simply to go ecommercemadeeasypodcast.com/facebook/ and answer the membership questions so we know you are a real, warm-hearted, online business owner.

Chapters

• 1:06 Meet Brand Strategist Amber Duffney
• 3:09 Amber's Journey to Brand Design
• 7:49 What Authentic Marketing Really Means
• 13:24 Building a Magnetic Brand Ecosystem
• 19:44 Finding Your Unique Brand Voice
• 23:04 Common Branding Mistakes to Avoid
• 29:02 Final Thoughts and Resources

Transcript

Carrie Saunders: 0:33

Today's episode is packed with insight and heart, and it's one I think you're really going to connect with. I sat down with Amber Duffney, a brand designer and strategist. She helps her clients create brands that don't just look good, but they also feel aligned, stand out and position them as the only choice for their dream clients. Amber brings a unique blend of creativity, strategy and lived experience. As a homeschooling mom and business owner with ADHD, we dive into what authentic marketing really means, how to avoid common branding mistakes and why copying what others are doing just doesn't cut it. If you've ever wondered how to build a brand that truly reflects you, not a copy of someone else, then this episode is for you. Welcome to the e-commerce made easy podcast.

Carrie Saunders: 1:23

I'm your host, k Saunders. When we started this business, all I had was a couch, a laptop and a nine month old. My main goal to help others. Now, with over 20 years in the e-commerce building industry, and even more than that in web development, I have seen a lot. I love breaking down the hard tech into easily understandable bits to help others be successful in their online business. Whether you're a seasoned e-commerce veteran or just starting out, you've come to the right place, so sit back, relax and let's dive into the world of e-commerce together. Welcome back to the E-Commerce Made Easy podcast. Today we have a special guest with us and her name is Amber Duffney. She is a brand designer and strategist who helps female coaches who are leading a movement to build brands and position them as the only choice for their dream clients. And she's also a homeschooler and business owner with ADHD, so I can totally relate to being a mom and just being totally like scattered and distracted and everything. So welcome to the show, amber.

Amber Dufney: 2:21

Thanks for having me. Keri, Happy to be here.

Carrie Saunders: 2:25

You're welcome. So is there anything that I missed that you'd like to tell us more about? You know who is Amber, and how did she come to be doing what you're doing now?

Amber Dufney: 2:36

Oh my gosh, how much time you have now. Well, I, you know my journey in in in life and business has been, you know, very different. Like I come from a banking background, I I did that for lots, lots of years and then I got into finance through a car dealership and you know there was parts that I loved but it was a very toxic environment. So when COVID came and I got laid finance through a car dealership and you know there was parts that I loved but it was a very toxic environment. So when COVID came and I got laid off from that, it was kind of a blessing in disguise. I had actually been trying to build a coaching business on the side when I was working full time to try and move away from that job anyway. So I kind of went in that direction for a while and I love coaching. I went and got a certification to become a certified life coach when I was still working and I love coaching.

Amber Dufney: 3:27

But they don't teach you how to run a business and the business model of coaching for my ADHD brain and my my you know capacity for energy, it just wasn't the right fit. So I kept trying to pivot and, you know, go to this niche and that niche and I could never really get traction. And so about a year and a half ago, maybe two years ago, now a year and a half, I don't know, I lose track of time, I have no concept of time. It's terrible, it's an ADHD thing, but we'll say a year and a half I had a conversation with a friend because I was feeling very defeated about my coaching businesses, you know, kind of flopping and not being able to make money, and I know that I'd made a difference though. So when I look at, I had a perspective shift and realized that you know, yes, it wasn't a failure, it was just I needed to pivot. So I found a coach who helps women who, like, are looking to use skills that they already have to be freelancers. So I talked to her and then we realized that I'd been doing graphic design for my own coaching businesses for years. Plus, I'd also opened an Etsy shop, so doing, like designs for t-shirts and mugs and stuff like that since 2020 as well. So you know, sometimes we don't realize skills that we have until someone else points it out and you're like, oh wait, yeah, I am fairly decent at that. So then I kind of pivoted and now I get to.

Amber Dufney: 5:00

Still, it was really important to me, empowering women and girls. I actually the last niche that I did was actually doing workshops for young girls, like teen and tween girls, helping them with self-confidence and stuff. Because there's actually a statistic which is kind of scary, um, that girls self-confidence peaks at age nine and then pivot and then and then just drops like plummets. It's actually terrifying. So I wanted to help. But it's hard sometimes to get folks parents to see, um, a problem before it exists, so it was very hard to market.

Amber Dufney: 5:34

But I did definitely get to do some amazing workout workshops with some amazing girls and I'm just like so. But I did definitely get to do some amazing workout workshops with some amazing girls and I'm just like so happy to have been able to do that. So now I've been able to still stay in that realm and help, help coaches and you know, women who are, who are, you know, just doing these amazing things and helping women and, and you know, making the world a better place. I just get to help from a different perspective, but I'm still in that realm. So it's kind of an awesome pivot. It's been pretty cool.

Carrie Saunders: 6:05

That actually sounds like a wonderful marriage of passion and skill right there. I just love it because you can now affect those women even though they're older and they're past that age nine, obviously but you can still affect their self-esteem and their confidence boost through your skills. I just I love how you do that. That's really awesome.

Amber Dufney: 6:27

Yeah, it's pretty great. I'm really happy doing what I'm doing and I feel very honored. You know, I feel very honored to be able to be a part of such an important part, of a foundational part, right, if someone's business is their brand or if they're rebranding, um, then you know it's still it's. I'm helping them blossom something new, right, it just it's. It's really rewarding, for sure, and I love designing. It's just fun.

Carrie Saunders: 6:53

So along those lines, I know you talk about that you do authentic marketing, but I know that there's a lot of people who don't really understand what that means. So what does that actually mean, and how can business owners really ensure that their brand feels genuine rather than a copy of others? How do you get to that deep core of what is the market for this particular person?

Amber Dufney: 7:16

That's a really great question. Yeah, to me, authenticity means stepping into and embody who you really really are, you know with, without apology and without you know worrying about the comparisonitis which, to be fair, we all do sometimes. I mean, I do it like I catch myself and I'm like hang on, you know, I know to rein myself back in, but like we do, right, we see someone else who's successful and we're like, well, maybe we should do what they're doing or whatever, and it's there's temptation there. However, authentic marketing is to me is making sure that your voice is truly you, right. So a brand I call it a brand ecosystem I help women build like a magnetic brand ecosystem.

Amber Dufney: 8:03

So a brand ecosystem isn't just visuals, right. Like that's a big part of it, for sure, because when someone comes to your website, the first thing the brain sees is the visuals, right. So you have to have that. You know, aesthetically pleasing, obviously, but there's more than that, right. It has to align with the brand voice, it has to align with the brand personality and it has to evoke the right emotions, right.

Amber Dufney: 8:34

So when I'm doing a brand with someone, we dig deep into who they are, what their values are and how they want to show up in the world as far as the change that they want to make, the difference that they want to make. Why are you doing what you're doing? Why is it important? Why does it matter? These things are foundational, right, like they're just. These things are foundational, right, like they're just. It's the brand framework, brand identity framework, right. So we do that, and when we do that, I'm making sure that that were answering, that they're answering questions you know from their heart, right, and I know that might sound, you know, cheesy or whatever, but I do believe that if you're, if you're truly coming from a place of love and wanting to make a positive change in the world, if you're being true to yourself, that will shine through as long as you don't try to hide, long as you don't try to hide or try to be something different.

Amber Dufney: 9:38

So, when it comes to branding, to me it's so important to have that foundational, real, good understanding of who you are in the world and how you want to show up and and how you want to position yourself, but in a genuine, authentic way, like you can't, you just can't be someone else. The beauty of your branding and how you affect the world is your unique twist to it. There's millions of coaches out there, right, but there's only one coach who does the thing that you do in the very specific way that you do it, and that's what it is. It's beautifully finding that, that spark, whatever that is, and and and making the messaging and, you know, the personality all coincide with the visuals and there's psychology that goes into that. There's color and shape psychology and all of that. You know stuff. It all goes together. So that's kind of hopefully that answers your question. It all goes together, so that's kind of.

Carrie Saunders: 10:34

Hopefully that answers your question. No, I think that does, and it's something we talk about. A decent amount on the podcast is, you know, people buy from other people and you're making the brand human so that it's more relatable to the potential clients, so they can, you know, get a good vibe for who this company is and what they stand for, so that they can make that human decision. Because that's what we really ultimately do. If we're given, you know, several different websites that sell the same things, we buy from the one we connect with the most.

Carrie Saunders: 11:04

And having an authentic brand behind it is key.

Amber Dufney: 11:08

It's key to conversions.

Carrie Saunders: 11:09

And that's what we talk about a lot on the podcast. It's key to conversion.

Amber Dufney: 11:12

Yeah, yeah. So I love that. If you don't, if you don't connect with your audience, you're, you know, you're just you're you're missing opportunities and I mean you have what? I think it's five seconds to get someone's attention. So your, your branding has to be on point, like and and I know it sounds superficial, I get that Like, but branding isn't just visuals, like I said, but the visual aspect really does need to be on point, because I mean, how many times have you gone to a website and it's just like, all over the place and you're like, and you don't even read the copy, because you're just like, this hurts my eyeballs, you know, and and it's, it's just human nature, right?

Amber Dufney: 11:50

Like, if you're scrolling on Facebook and you see, or Instagram, and you see, like a beautiful graphic, or or you know, a really nicely done photo with some beautiful fonts that that actually evoke a certain thing in you, you're going to stop and read it. If you see stuff that's just looks like, you know, I don't know, I was made a joke about it Like, if you're, if you're, if you're making all kinds of different fonts and just picking and choosing that willy nilly and just throwing them together, it can look like a, you know, a chaotic ransom note Like if people don't want to read that, it's just human nature, right?

Carrie Saunders: 12:23

Yeah, totally is, and there's been some websites. We've worked on that. I just the client sent us the link to the website and my first reaction is oh my goodness, this thing hurts my eyes and you want to make sure you're not invoking that emotion.

Amber Dufney: 12:39

That is what you don't want.

Carrie Saunders: 12:46

Exactly yeah, yeah, so you specialize in working with visionary female coaches, and we've touched on this, I feel like, already a little bit as why this is important to you. But how does it really shape your approach to branding, and how do you, how do you really dig, how do you dig in to get these information out, so you can get it out onto a computer screen, on a website too?

Amber Dufney: 13:05

Right. Well, I mean, I guess probably my coaching skills have have really come in handy with that, because I know the questions to ask, to get to that deep root of of what the what the person is all about, like. I think that's probably one of the things that sets me apart potentially in in in the branding world, because I do have a coaching background and I am a certified coach. I know how to coach. Because I do have a coaching background and I am a certified coach, I know how to coach, which coaching is about, like actual coaching, not mentoring and not, you know, strategizing and consulting, because those are absolutely valuable too, but they are different. Coaching asks questions to, to help the person answer the question themselves. Right, the answers are within. Right, that's the modality of coaching. The answers are within. We just have to find how to uncover them right. And obviously I'm not just coaching, because you know I'm a provider of a service that I'm actually doing with them, like when it comes to the voice and all that stuff, like I'm helping them uncover that, but then we're, you know, moving and putting it into implementation. But I guess being able to do that definitely is important, because that's the only way you can get to those levels is asking those important, deep questions like, and really getting your customer, my client, to think about, about these questions, because sometimes they're questions that people don't think about.

Amber Dufney: 14:38

When they go to do a logo, like someone who's new, let's just say they're like, oh okay, so I need a logo and that's just what they think. They just think it's a logo and that's it. But it's so much deeper than that, right, like a logo created without strategy is just, you know, a pretty stamp. You know so, and also I think that, because I understand the coaching world and I understand that business modality, I understand the type of messaging that works, I understand the type of voices that are going to make sense, you know, and I'll question someone, you know, if someone says something and I go, but you know, are you sure that that's? You know that's what this is, that is saying? You know, is that what you're actually saying?

Carrie Saunders: 15:24

And so really making sure that it is true to them and that they're not just saying what they think that other people want to hear, right, so yeah, I love that you really pull that out of them, because it kind of is a similar parallel to how we work with our clients is many times they'll come to us with the problem they want, you know they want us to solve, and I will come back to them with questions. Are you sure this is the way you want to do it, you know? So you're kind of doing the same thing with the branding and making sure that what's truly inside them is where you know they're landing with their branding and their answers to you or the graphics that they're approving and things like that, and you're comfortable with questioning them in a gentle way to get that right information out of them. So I love your approach on that.

Amber Dufney: 16:14

Thanks. I think it's important because I don't want to just create things that are pretty. While I love creating things that are pretty, it's. I would be doing my clients a disservice if I just did that. You know, there's a difference between making something pretty and making something that's pretty and is connecting people right, like there's. There's just it's a difference between making something pretty and making something that's pretty and is connecting people right, like there's. There's just, it's a different, it's there's a different thing, and I think that you need both. And I would not feel good about, you know, putting my head on the pillow and going to bed at night if I was not doing that. You know, I think it's that important and I think I owe that to my clients, and I think it's the only way to really make sure that it is all going to work in the long run right, and not just for tomorrow, not going with trends just for you know what's cool right now and that's not going to be a brand that's going to get you longevity.

Carrie Saunders: 17:12

Yeah, and I'm actually thinking back a little bit to some of the journeys that my business have had the past few years, because we've been working on rebranding and refocusing, just because you know, things have changed in the world and we've been doing this for over 23 years and I want the listeners who are listening in to really think about some of these words that you're saying. You know we'll we'll give an opportunity to how you can reach Amber if you think she's a good fit, but I want you to be thinking about, too, what are some of these things she's saying right now to us on our podcast here? Because there's been mistakes I've made in the past with rebranding, people that I've used and things like that, and they aren't doing this right here, which is pulling out the heart of you and you are the business and you need to remember that. You know there's, even though we I feel like we discount and you've even touched on this discount ourselves our own self worth so much and it's so easy to do.

Carrie Saunders: 18:06

We need to realize, you know we are the reason the business exists. We're the reason. You know we're here for a reason. There's a special gift that we each have to give to others and you know we're not a perfect fit for everybody out there and Amber's not a perfect fit for everybody out there and Amber is not a perfect fit for everybody out there. But you know, be asking these questions of yourself when you want to do rebranding Does this coach get me? Does this branding person get me? You know whether it's a coach or branding person or whatnot, you know are they asking the right questions. So I think you've hit on some really good points on how to help people pick that right branding expert too, when it's time as well.

Amber Dufney: 18:43

Yeah, you have to connect with the person. I mean, when it comes to anything probably to do with your business, it's. It's so important to have a collaborative. You know environment, you know when you're hiring a coach, you know that person is there to support you and to and often most coaches these days are also mentors right, like they're not just doing coaching, they're doing both. So making sure that you know that the things that they say and the value that they, the values that come through in their branding, make sure that that resonates with you and be okay with saying no, what that doesn't. You know she seems to be really successful, but something about this just doesn't feel right. And and trust yourself, right, because if you sign up with somebody who whether it's someone like me, who's doing branding, or whether it's a coach or a mentor, if you end up not listening to to that intuition on on who feels like the right fit, energetically again kind of sounds woo. But I truly believe that we're going to connect more and with certain people than others. And when you have that connection, that's what's actually going to be able to allow you to feel safe enough to go to those deep levels and to really make that progress because they're on your side. You know that you trust them and they're really there to be your cheerleader and do the thing in the way that makes sense for you. So I think that's super important to make sure that the person you're hiring for, whatever it happens to be, is a good fit and don't be afraid to say you know no.

Amber Dufney: 20:28

And and sometimes there'll be folks in the in the business world who will and I hate this, but you know make someone potentially feel bad because they're not you know spending the money. It's like you know potentially someone I mean it's happened to me, you know shamed that you know spending the money. It's like you know potentially someone I mean, it's happened to me you know shamed that you know, oh, maybe you know you're, you're afraid of spending this money. No, I just don't feel like this is a good fit and I feel good about that. Right, be okay with making that decision. And I think women, we also want to please, right, so we feel bad saying no. Um, it's okay to say, say no if it's not the right fit, but if it is the right fit, don't let fear stop you. Right, there's a difference between fear and unalignment. So trusting yourself there is important.

Carrie Saunders: 21:14

Yes, I completely agree with that and I feel like, also as women, we need to recognize that many of the things you just said, but I also want to add to it that many times when we get something for free from somebody, we feel obligated to buy from that somebody. So don't let that also make you go for that person. Make sure you're aligned, just like you were talking about. I think that's one mistake we can easily make, especially as women.

Amber Dufney: 21:42

Yeah, yeah, we have that people pleasing gene a lot of us. And you know, we, I think as a society we've been taught that right, it's been beaten into our brains for for generations. So it's something that we all potentially struggle with at times. Right, I shouldn't say all, because I hate generalizations, but I think a good deal of the female population does struggle with that, even if it's just, you know, intermittently, here and there. So I think it's important to hit that point just to say trust yourself. You know it's okay to say no.

Carrie Saunders: 22:19

Yes, for sure. So, then, we've talked about some of the ways to be successful with branding, and what are some of the biggest mistakes you see, though, in branding, and how can business owners avoid making those mistakes? And we talked about a few of the mistakes you can make by picking the wrong. You know personal people jumping ahead too many steps right.

Amber Dufney: 22:49

I think I mentioned. You know someone gets started and they're like, oh okay, well, I'm starting a business, I need a logo. Sure, you need a logo, but hold up back up. There's things that you need in place first, you need to fully understand why you're doing what you're doing. You need to fully understand and dig into the values that you have and why they're important to you. You need to understand how you want people to perceive you on an not perceive you, because that sounds like you're not being yourself, but how you want them to fully see you. Let's say it that way, right.

Amber Dufney: 23:28

And if that strategy and how you want to be able to show yourself in the most genuine and honest way, if you don't figure out what that's supposed to look like, based on your, your values and stuff like that, and you just go create a logo, you could be picking a logo that just it clashes with that, right. You could be picking colors that clash with that. You know that's a big thing I see is people picking colors because they like them, without any thought to you know the color psychology that goes behind it. I would never say again, I would never say pick colors specifically because you know you think that they're pretty like, that's just not, that's not gonna. I mean, you might, you might get lucky, right, but I think it's really important to to take that seriously. And I think a lot of people just don't know what they don't know right, they're just getting potentially just getting started and they're like, okay, let me get a logo, you know whatever.

Amber Dufney: 24:37

And so, and the other thing too is, if you don't know what you're doing, don't be afraid to hire someone to help you. Nobody expects you to know everything. As a solopreneur, we wear a lot of hats, but don't be afraid to outsource to somebody who knows that thing better than you do. Because for women that I'm working with, I don't expect my coach or my mentor to know how to do graphic design. That's not her zone of genius. Her zone of genius is pulling that, that beautiful energy and the beautiful knowing out of that person, their client to to, to get to the next level that they're getting to. I don't, I'm not going to go to you know a shoemaker to to you know, I don't know. Buy my groceries Like you know a shoemaker to to you know I don't know. Buy my groceries Like. Do you know what I mean? It's okay to not be awesome at everything, right? Um? So don't be afraid to hire someone. Make sure that you're taking those steps. Um, and don't crowdsource. For the love of God, don't try crowdsource. Um, that's so much. Um, it's so tempting, right?

Amber Dufney: 25:44

Doing market research? I get that. I absolutely get that. I do market research. I think it's really important. But when you ask someone, what do you think of these colors, what do you think of this logo, if they don't understand what you're going for, it doesn't matter if they like it or not, not to mention if you post that in a group. I see this a lot. I'm in a lot of business groups on Facebook and I see that a lot and it's. You get a million different answers and what ends up happening is you end up more confused than you did when you went in. Right, and you know, sticking consistently to to your brand across platforms, sticking consistently to your brand when you're doing content, because if you are all over the place, people will get confused, and confused people don't buy. Those are the biggest things, the biggest things that I see.

Carrie Saunders: 26:35

Yeah, and I love that you pointed out. Don't ask about opinions on two logos, because I know I've done that before and honestly, it's great for engagement, but that's about it.

Amber Dufney: 26:45

That's about it.

Carrie Saunders: 26:46

They'll go with what everybody else likes the best, and that's why I love that you give permission to ignore those results Because, again, they don't know the backstory. You're totally right, they don't know the backstory, you know. It's just like somebody asking us a technical question If I don't ask them the backstory behind their question, I can't give them a very good answer.

Amber Dufney: 27:16

There's context. There's context that you need. Context matters, yeah, context matters. Yeah, context matters.

Carrie Saunders: 27:21

It matters a lot, and it matters more in branding than people think. I think a lot of people don't realize it means a lot in branding.

Amber Dufney: 27:29

It does. I mean, I've commented on so many people's posts like I love the direction. You know it's aesthetically nice. You know this one's more aesthetically pleasing than this one. However, I'm a brand designer. If you want actual, like feedback that you know is going to be actually helpful, I need to know these things first and I don't think I stuff. They're like she doesn't, whatever, right, but those, those folks aren't going to be the folks that that are at a level that understand, um, potentially, what branding, how important that is. Those are folks who are just looking to DIY and that's fine. But if I can plant a seed right by asking those questions, then they're going to maybe, hopefully, um ask those questions to themselves, um, before they go further. Hopefully, that's my goal and educating people right, like anybody else who's who's reading through those comments. Maybe they'll see that question be asked and go oh, okay, well, she's a brand designer that that's asking this question. Maybe I should ask myself those questions, right, like planting seeds.

Carrie Saunders: 28:36

Yes, no, I love that. I love that and I feel like I plant plant tech seeds too. When people ask you know which email service provider is better, which you know, of course you know course, hosting things provider, it depends. It depends on your goals and it so depends, yeah, and I've done that too.

Amber Dufney: 28:51

I've definitely done that and when I ask those questions like I've asked that specific question email provider I always give the context because, like, what is the best, Well, what's the best for one person is not going to be the best for another. Like, someone who's willing to spend, you know, hundreds of dollars a month is different than someone who wants something for you know, for free or very low cost, Like. And someone who wants landing pages built in is different than somebody who doesn't care about that and just wants to send it like it's. There's so much nuance and so much context. It's important, right? Yeah?

Carrie Saunders: 29:22

yes, totally, totally all right. So we got some really great information from amber today and she's actually offering our audience a quick mini brand audit. So if amber resonates with you and you want her to help you find out if your brand's making the right impression in pinpoint areas that might be working and ones that aren't working, amber has a great resource for us and we're going to put that in the podcast description and in the show notes too, but the link is bitly forward. Slash your dash mini dash brand dash audit.

Amber Dufney: 29:58

Again, that's bitly.

Carrie Saunders: 30:00

I'll read it again Forward slash your dash mini, dash brand, dash audit. So if you can't remember that, don't worry, it's going to be in the podcast description and show notes. I know it's a little bit of a mouthful, but I want to make sure that I mentioned that before I forget. So, amber, what are some of the? If people want to reach out to you, what are some of the best places they can find you, cause I I think we're going to have some people listening to the show. They're going to be like, ooh, I kind of like her vibe and I might want to get a little more information from her.

Amber Dufney: 30:29

Yeah, sure, yeah, well, I have a website empowerherdesignscom. Sorry, I have cat hair floating around my face. Empowerherdesignscom is my website. There's a contact page in there. You can also get my freebie on my website as well. My portfolio is there. So if you want to kind of have a peek of some of my work, that's there too. I'm also on Instagram, empowerherdesigns. Sorry, empowerherdesigns. No, I had to change. I had to find one that wasn't empower her underscore designs, I think, because what I wanted was taken. Um, I'll, I'll send it to you. If I got that wrong, I'll, I'll send it to you so you can put it in the description. But, um, I'm also on Facebook, just Amber Duffney. Um, I do have a Facebook page, but I have. I post a lot more on my personal page just because I have a fairly large audience there and I love the engagement that I get there, so I hang out there a lot, yeah.

Carrie Saunders: 31:31

Well, it's been great to have you on our show, amber, and to learn more about you, because I only vaguely knew what you did and I just love your soul and how you know. Your marketing is is within you and your branding is within you and you'd love to share that with others. So I just I love the vibe you get and I just love learning from you today. So thank you so much for being on the show.

Amber Dufney: 31:54

Well, thanks for having me. It was a great conversation and hopefully folks will find it helpful.

Carrie Saunders: 32:00

Wasn't that such a refreshing take on branding? I loved how Amber reminded us that authentic branding isn't about doing what everyone else is doing. It's about digging into your values, your strengths and your story. To create a brand that feels like you Because we all buy from humans we don't generally buy from brands is when we connect. The human aspect of the brand is why we buy for them. So if you want to connect with Amber and learn more about her branding magic, or just follow along her journey as a multi-passionate business owner, be sure to check out our links in our show notes and in our podcast description, and if you're loving the e-commerce made easy podcast, I'd be thrilled if you followed the show and leave a review or share this episode as a fellow coach or business owner who you think needs it. Thanks so much and we will see you next week.