Unbreakable Brands®

A business podcast exclusively for entrepreneurs & CEOs ready to be rock-solidly seen because blending is boring. Your host, Bethany McCamish, is breaking down the unbreakable brands that have stood the test of time and those who are rising above the sea of sameness. Here, you’ll find the top strategies used by these brands to create massive momentum in their business, helping them scale, plus the driving forces behind their creators + founders. Listen and lean in! Show notes and more: https://unbreakablebrands.com/ Connect with me: https://bethanyworks.com/

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Unbreakable Brands®

Positioning: How to Craft Your Brand Promise

January 09, 2024 • Bethany McCamish

Let’s talk about an essential part of brand positioning and that is crafting your brand promise, also known as a brand positioning statement. I walk you through exactly how you can begin to dive into this through specific reflection and journaling along with some real examples of a brand promise. If you’ve been struggling to stand out within your market, this may have been a missed step in your brand strategy build.

In this bonus episode, we’ve conversed about: