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Unbreakable Brands®
A business podcast exclusively for entrepreneurs & CEOs ready to be rock-solidly seen because blending is boring. Your host, Bethany McCamish, is breaking down the unbreakable brands that have stood the test of time and those who are rising above the sea of sameness. Here, you’ll find the top strategies used by these brands to create massive momentum in their business, helping them scale, plus the driving forces behind their creators + founders. Listen and lean in! Show notes and more: https://unbreakablebrands.com/ Connect with me: https://bethanyworks.com/
Episodes
71 episodes
Steal My Brand Strategy Framework (The Complete System I Use With Every Client)
Most brands fail not because of bad design- they fail because there's no strategy underneath.I've watched it happen countless times. A business owner invests in a beautiful website, a polished logo, a solid visual identity. Then six mont...
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Season 5
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Episode 70
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26:21
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The Part-Time Breadwinner: Working Less, Earning More, Living Fully
What does it really look like to be the breadwinner working from home? Jen Davis pulls back the curtain on her micro-agency model, 24-hour work week, and the systems that let her earn full-time income while being present for her kids.In ...
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Season 5
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Episode 69
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50:22
7 Tagline Formulas We Love to Use
Your tagline isn't just a cute line under your logo- it's a mini billboard for your brand. Learn the 7 proven tagline formulas we use in our brand strategy process, complete with client and big-brand examples you'll recognize.Let’s Ke...
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Season 5
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Episode 68
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24:54
How to Build a Personal Brand That Makes Money
Personal branding isn't just for influencers. Learn how to build an intentional personal brand that creates real business opportunities, attracts aligned partnerships, and sets you up for long-term success.Let’s Keep the Momentum Goin...
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Season 5
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Episode 67
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23:03
My Most Asked Questions
After years of working as a brand designer and strategist, I've noticed certain questions come up again and again in inquiry forms and initial discovery calls. And while none of these are bad questions- they usually come from being new to busin...
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Season 5
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Episode 66
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21:50
Keep Your Brand Alive
Service providers are ghosting their own brands while delivering client work. Here's a 5-step challenge to keep your brand alive, visible, and thriving- even when you're busy.Let’s Keep the Momentum Going→ Light up your bra...
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Season 5
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Episode 65
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20:02
4 Super Simple Visibility Strategies (Connection Strategies That Don't Suck)
Tired of the visibility hamster wheel? These 4 connection-based visibility strategies help you stay top of mind with the right people without burning out on content creation and algorithms.Let’s Keep the Momentum Going→ Lig...
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Season 5
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Episode 64
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13:46
The $100k idea I scrapped: How Market Research Saved Me
I almost invested thousands into a membership community- until market research stopped me. Here's the framework that saved me from an expensive mistake and the launch that flopped because I skipped it.Let’s Keep the Momentum Going...
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Season 5
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Episode 63
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24:53
Things I Was "Required" to Have as an Entrepreneur
Tired of being told what you NEED as an entrepreneur? Here's what I was told was "required" versus what actually moved the needle in my service-based business - spoiler alert: most of it was unnecessary.Before we dive in, let me be clear...
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Season 5
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Episode 62
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21:23
Rebuilding After Burnout
Learn how Steph Weber navigated three distinct burnout cycles and transformed each one into powerful pivots. Discover practical strategies for recognizing burnout signals, making strategic investments during challenging times, and rebuilding yo...
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Season 5
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Episode 61
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38:25
Why This AI Software Founder Spent Real Money on Her Brand
Discover why Kathleen Celmins, founder of Glow Social AI software, chose to invest in professional branding over DIY solutions. Learn her decision-making process, the transformation that followed, and practical advice for founders considering b...
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Season 5
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Episode 60
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32:40
Fuzing Your Area of Genius: Finding and Working with a Business Partner
Learn how Brooke Curole Smith and Kelly Lanes successfully merged their agencies to create Fuze the Agency. Discover practical advice on finding business partners, navigating co-founding challenges, and building thriving partnerships.In ...
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Season 5
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Episode 59
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46:03
7 Lessons Learned in 7 Years of Business
June marked my 7-year business anniversary- and honestly, it feels surreal to say that out loud.Seven years of building, failing, pivoting, growing, and everything in between. And while I love diving deep into systems, psychology-backed ...
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Season 5
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Episode 58
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17:41
How Retainers Build Stability (Without Burnout)
Tired of the feast-or-famine cycle of one-off projects? Learn how to structure profitable retainers that create predictable income while building deeper client relationships- without the 24/7 availability trap.Retainers brought me:
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Season 5
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Episode 57
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26:39
Stepping Into the Full Brand Transformation
Discover how award-winning writer Paulette Perhach transformed her business by separating her personal brand from Powerhouse Writers, moving from "scrappy" to "bold" while focusing on what AI can't replicate: community, live events, and deeply ...
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Season 5
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Episode 56
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19:17
Thinking Outside the Bottle: How Juliet is Revolutionizing Boxed Wine
Discover how Allison Luvera transformed the boxed wine industry with Juliet Wine, creating an eco-conscious, luxury brand that's changing perceptions and empowering women entrepreneurs in the wine space.In this episode, we’ve conversed a...
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Season 5
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Episode 55
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34:19
How This Client's Brand Powered Their Career in Art Therapy
Learn how art therapist Tori Force leveraged personal branding to transform her career path, leading to her dream role as a middle school counselor at Lakeside School. Discover the power of authentic self-expression in professional spaces.<...
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Season 5
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Episode 54
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27:52
Knowing When to Say No: Red Flags I Wish I'd Recognized Earlier
We've all ignored red flags in business relationships. In this episode, I'm sharing the partnership that taught me alignment, the clients who refused my expertise, and how I finally learned to trust my gut and say no.Let's dive into what...
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Season 5
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Episode 53
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18:26
Why Not Looking at Your Business Holistically is Hurting Your Brand
Discover how to transform your business's backend from duct-taped chaos to streamlined success with Ariana Tenine, fractional Director of Operations. Learn practical strategies for implementing systems, automation, and operations that free you ...
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Season 5
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Episode 52
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36:07
Breaking Into the Luxury Market: 3 Priorities before the Price Tag
Want to attract high-end clients who book you and brag about you? Breaking into the luxury market isn't about slapping an extra zero on your prices. In this episode, we dive into the 3 essential priorities you need before raising your rates, an...
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Season 5
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Episode 51
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21:09
How a Podcast Can Help Your Brand with Hayleigh Hayhurst
Discover how podcasting can become a powerful tool for brand growth with insights from Hayleigh Hayhurst, founder of Espresso Podcast Production. Learn practical strategies for leveraging podcasts for networking, lead generation, and building t...
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Season 5
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Episode 50
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37:26
The First 90 Days After a Rebrand: What to Expect and How to Maximize Impact
Today, we’re diving into what happens after your rebrand. Because here’s the truth: Branding and marketing go hand in hand. A beautiful brand doesn’t build a business on its own—it needs visibility, consistency, and smart marketing to ...
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Season 5
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Episode 49
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21:16
My Client's Journey | Nurse to Entrepreneur | How We Helped Her Scale
A conversation with my client Emma on her transition from nursing to entrepreneurship, the creation of Nurse Fern, and the lessons learned along the way, including mistakes, risks, and triumphs.In this episode, we’ve conversed about:
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Season 4
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Episode 48
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50:43
My Struggle with Finding Balance and 5 Things That Actually Helped
In this episode, I share my struggle with finding balance as a CEO and creative director. I dive deep into the five things that have helped me to not only lead my company and produce great work, but also take care of myself and have a meaningfu...
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Season 4
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Episode 47
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21:29
Building A Personal Brand for a Stronger Business with Kimberly Gayle
What does it take to build a personal brand that is also aligned with your business? Kimberly Gayle shares her journey from leaving Corporate America behind, moving across the country, starting a blog, and discovering the joy and community of a...
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Season 4
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Episode 46
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46:01