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Unbreakable Brands®
A business podcast exclusively for entrepreneurs & CEOs ready to be rock-solidly seen because blending is boring. Your host, Bethany McCamish, is breaking down the unbreakable brands that have stood the test of time and those who are rising above the sea of sameness. Here, you’ll find the top strategies used by these brands to create massive momentum in their business, helping them scale, plus the driving forces behind their creators + founders. Listen and lean in! Show notes and more: https://unbreakablebrands.com/ Connect with me: https://bethanyworks.com/
Unbreakable Brands®
Behind the Scenes of ConvertKit’s Rebrand → Kit with Creative Director Charli Prangley
In this episode, Bethany explores the public rebrand of ConvertKit to Kit, the creative process, challenges, and insights from both the old and new brand with Creative Director Charli Prangley.
In this episode, we’ve conversed about:
- Behind the Scenes of ConvertKit's Rebrand → Kit
- The criteria for deciding when it was time to rebrand
- Addressing skeptism after a previously unsuccessful rebrand
- Rebranding in public
- Maintaining brand integrity
- Navigating and balancing creativity and functionality in a rebrand
- Three core brand personality traits
- Color accessibility
Resources & Links to Continue the Conversation:
You can find our more about this rebrand at: Kit.com
Discover Your Brand Personality by Taking The Free Brand Quiz
Learn more about Bethany Works® Design Agency: bethanyworks.com
Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services
Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™
Apply to work with Bethany as your coach through The CreativeCEO Mentorship
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Secure Bethany as a speaker for your next event or experience:
Let’s Keep the Conversation Going On Social:
@bethanyworksdesign on Instagram & Facebook
@unbreakablebrandspod on Instagram & Facebook
@bethanymccamish on Instagram, TikTok, and LinkedIn
Connect with Bethany:
- Agency Website: https://bethanyworks.com/
- IG: @unbreakablebrandspod
- IG: @bethanyworksdesign