Unbreakable Brands®

Beyond the Inbox: Little-Known Email Marketing Strategies with Rachel Lopez

• Bethany McCamish • Season 4 • Episode 40

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Let's talk lesser-known insights and strategies in email marketing that can significantly boost engagement and conversion rates with guest Rachel Lopez.

In this episode, we’ve conversed about:

  • The 5 things you didn't know about email marketing.
  • Practical tips and strategies in email marketing that can significantly boost engagement and conversion rates.
  • The importance of knowing your customer journey.
  • The three levels of awareness as business owners—starting, stretching, and scaling—and how email strategies work for each level.
  • The role of an annual calendar for your email marketing.
  • Why every strategy and tactic should be tied to a business goal.
  • Building trust and authority in a world dominated with AI generated content.

Resources & Links to Continue the Conversation:

The Align Leads Formula

Discover Your Brand Personality by Taking The Free Brand Quiz

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

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bethanymccamish.com

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