Unbreakable Brands®

Thinking Outside the Bottle: How Juliet is Revolutionizing Boxed Wine

• Bethany McCamish • Season 5 • Episode 55

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Discover how Allison Luvera transformed the boxed wine industry with Juliet Wine, creating an eco-conscious, luxury brand that's changing perceptions and empowering women entrepreneurs in the wine space.

In this episode, we’ve conversed about:

  • How Juliet Wine is transforming the perception of boxed wine through premium quality and stunning design
  • The journey from corporate roles to co-founding a revolutionary wine brand
  • Why sustainability and eco-conscious packaging drove their product innovation
  • How authentic customer relationships prove more effective than traditional influencer marketing
  • The experience of being a female founder in the male-dominated wine industry
  • Practical insights on transitioning from direct-to-consumer to wholesale distribution
  • Unexpected market research discoveries and customer feedback that shaped the brand
  • Creative wine pairings and the story behind going viral with spicy wine trends

You can find out more about Allison (she/her): Juliet Wine

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