Unbreakable Brands®

Fuzing Your Area of Genius: Finding and Working with a Business Partner

• Bethany McCamish • Season 5 • Episode 59

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Learn how Brooke Curole Smith and Kelly Lanes successfully merged their agencies to create Fuze the Agency. Discover practical advice on finding business partners, navigating co-founding challenges, and building thriving partnerships.

In this episode, we’ve conversed about:

  • The unexpected FaceTime call that started their business merger conversation
  • How they navigated the legal and financial logistics of merging two established agencies
  • The challenges of relearning business lessons as a partnership that they'd already mastered solo
  • How they discovered and divided their complementary zones of genius beyond their core skills
  • Why having a business partner amplified their ability to set boundaries 
  • The surprising payoffs of partnership, from bigger celebrations to better strategic thinking
  • How they maintain their friendship while building a business together
  • Practical advice for solopreneurs considering whether partnership is right for them

You can find out more about Brooke and Kelly (she/her): Fuze the Agency

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