Why This AI Software Founder Spent Real Money on Her Brand

Discover why Kathleen Celmins, founder of Glow Social AI software, chose to invest in professional branding over DIY solutions. Learn her decision-making process, the transformation that followed, and practical advice for founders considering brand investment.

In this episode, we’ve conversed about:

• How Kathleen discovered the gap in the market that led to creating Glow Social AI software
• Why she chose to invest in professional branding despite being pre-revenue
• The psychological shift that happened when she made the financial commitment to her brand design
• The evolution of her target audience from social media managers to local business owners
• Practical advice for founders on when and how to invest in branding at different stages
• Why making something simple actually requires more complex work behind the scenes
• Her ambitious goal to help one million small businesses automate their social media

You can find out more about Kathleen (she/her) here: Glow Social

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