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Unbreakable Brands®
A business podcast exclusively for entrepreneurs & CEOs ready to be rock-solidly seen because blending is boring. Your host, Bethany McCamish, is breaking down the unbreakable brands that have stood the test of time and those who are rising above the sea of sameness. Here, you’ll find the top strategies used by these brands to create massive momentum in their business, helping them scale, plus the driving forces behind their creators + founders. Listen and lean in! Show notes and more: https://unbreakablebrands.com/ Connect with me: https://bethanyworks.com/
Unbreakable Brands®
Your Brand Archetypes Aren't Just Cute, They're a Sales Strategy
If you've ever taken one of those brand archetype quizzes and thought, "Cool, I'm the Rebel," but then filed it away and never looked at it again- this post is for you.
Brand archetypes are one of the most underrated tools in psychology-backed branding. They're not just personality labels to sprinkle into your brand guide. When you understand how to use them strategically, they become a powerful sales tool that makes your marketing decisions easier, drives revenue, and helps you connect with your audience on a deeper level.
Today I'm breaking down what brand archetypes really are, why they matter for sales, and how they can shape your entire marketing strategy.
Let’s Keep the Momentum Going
→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.
→ bethanyworks.com | Bethany Works® Design Agency
→ Designer ready to scale? Check out The CreativeCEO Mentorship
→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz
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- Agency Website: https://bethanyworks.com/
- IG: @unbreakablebrandspod
- IG: @bethanyworksdesign