Full-Time Income, Part-Time Hours: What a 20-hour Workweek Looks Like Artwork

Unbreakable Brands®

A business podcast exclusively for entrepreneurs & CEOs ready to be rock-solidly seen because blending is boring. Your host, Bethany McCamish, is breaking down the unbreakable brands that have stood the test of time and those who are rising above the sea of sameness. Here, you’ll find the top strategies used by these brands to create massive momentum in their business, helping them scale, plus the driving forces behind their creators + founders. Listen and lean in! Show notes and more: https://unbreakablebrands.com/ Connect with me: https://bethanyworks.com/

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Unbreakable Brands®

Full-Time Income, Part-Time Hours: What a 20-hour Workweek Looks Like

December 22, 2025 • Bethany McCamish • Season 5 • Episode 74

Discover how designer Maggie Reina built a thriving design studio working just 20 hours a week. Learn her part-time framework for creating full-time income through intentional systems, clear processes, and strategic boundaries.

In this episode, we’ve conversed about:

How Maggie transitioned from a secure corporate job to launching Viola Hill Studio from her bedroom
The evolution of her business through different seasons- from 40-hour weeks to a sustainable 20-hour workweek
Why refining her process and systems was the key to working fewer hours without sacrificing quality
How she structures her week to maximize productivity in limited time blocks
Practical strategies for managing client expectations and boundaries without losing flexibility
The importance of taking emotion out of business decisions and treating projects logically
Why having crystal-clear timelines and deliverable dates prevents project delays
How to handle clients who go off-process or miss deadlines
The reality of building a business during the 2020 surge and staying consistent when others burned out
First steps designers can take to move toward a more intentional, part-time studio model

You can find out more about Maggie (she/her) here: Violet Hill Studio

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