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The Digital Insurance Agent
The Digital Insurance Agent is a podcast that explores the latest trends, tools, and strategies for transforming your insurance agency in the digital age.
Join host Carl Willis, a seasoned financial services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable insurance agency in today's ever-evolving market.
Whether you're a seasoned pro or just starting out, this show is the ultimate guide to help you modernize your insurance agency and thrive in the digital world.
Episodes
121 episodes
Why Most Insurance Agents Waste Money on Google Ads — And How to Fix It
Google Ads can put your insurance agency in front of high-intent shoppers at the exact moment they're ready to buy. But most agencies are burning their budget on clicks that never convert — because they're buying traffic without building a syst...
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How Do I Optimize for Conversational and AI Search?
Google is no longer just a list of blue links. When prospects ask big, specific questions about bundling, Medicare choices, or what coverage they actually need, AI-powered search can summarize, compare, and recommend before they ever visit a we...
Local Insurance Agents: The Ground Game Still Wins — But Only If Your Technology Backs It Up
There are two kinds of insurance agents who are losing right now. The first went all-in on technology and forgot how to build real local trust. The second is still relying purely on relationships and has become completely invisible onli...
The AI Authority Blueprint — 7 Moves Insurance Agents Must Make Right Now | Webinar Replay
Most insurance agents are still playing a game that Google has already changed. They're chasing keywords, counting clicks, and running ads — while AI is quietly deciding who gets recommended and who simply disappears.The agencies that d...
How Insurance Agents Win Leads In 2026
Insurance marketing is getting louder, lead costs keep climbing, and prospects are making decisions earlier than ever, sometimes before they even fill out a form. If you feel like you’re working harder for lower-quality leads, the problem usual...
The Four-Layer Meta Funnel That Restores High-Intent Insurance Leads
If your Facebook and Instagram ads have stopped performing the way they used to, you're not alone — and it's not the platform's fault. The rules of Meta advertising changed dramatically, and most insurance agents are still running campaigns bui...
Google I/O 2026 And The New Rules Of Insurance Agency Search
Google IO 2026 just raised the stakes for every independent insurance agent in the country. And most of them have no idea what happened or what it means for their agency.Here's the short version: search is no longer a tool. It is becomi...
Insurance Agents — You're Not Losing Leads. AI Is Removing You From the Decision.
Most insurance agents think they have a lead problem. They don't. They have a visibility problem they can't even see — because the decision is happening before the prospect ever finds them.AI isn't just changing how people search. It's ...
How Insurance Agencies Measure Marketing That Pays
Marketing can look like momentum while your agency quietly bleeds money. If you’re running Google Ads, paying for leads, posting on social media, and investing in SEO but still can’t answer “What’s actually working?”, the issue usually isn’t ef...
What Happens When Nobody Visits Your Site
The most important change in search is not a new ranking factor. It’s the disappearance of the click.We’re watching Google evolve from a place you visit into an agent manager that works on your behalf, breaking a single query into many ...
If Nobody Sees Search Results Who Wins?
Google’s CEO spent an hour talking about the future of search and what he left out may be the biggest warning local businesses have heard in a decade. If AI agents start doing the searching for customers and returning one recommended provider, ...
73% of Insurance Prospects Choose Someone Else Before Calling You — Here's Why
Most insurance agents think they have a lead problem. They don't. They have a visibility problem — and they don't even know the wall exists.AI has become the gatekeeper between your agency and your next client. It is filtering, evaluati...
Stop Chasing AI and Fix Your Fundamentals — The Marketing Independence Blueprint with Jake Cash
Every insurance agent right now is chasing AI, automation, and the latest marketing tactic — and most of them are skipping the fundamentals that actually build a sustainable, dominant agency. In this episode of the Digital Insurance Age...
Most Insurance Agents Are Using AI Wrong — Here's the System That Actually Grows Your Agency
If you're using AI to write the occasional social media post or email, you're leaving most of its power on the table — and the agencies that figure this out before you will be nearly impossible to catch.AI agents aren't just content too...
The Niche That Keeps Clients Until They Retire — What 20 Years of Contractor Insurance Taught This Agent
What if your clients never left? Rich Tygett of IC Insurance Solutions built a 20-year book of contractor business with retention so strong, clients refer to him as a trusted family advisor — not just their insurance agent. I...
Why Most Insurance Agencies Stall Out at $5M — And What the Smart Ones Do Differently
Most independent insurance agencies hit a ceiling and never break through it. In this episode of the Digital Insurance Agent Podcast, Curtis Barton — CEO of Alkeme and former agency owner who built a $11M book of business from scrat...
How Insurance Agents Use Storytelling to Build Trust and Win More Clients
Most insurance agents compete on price and coverage features — but the agents who consistently grow their book of business compete on something far more powerful: storytelling.In this episode, we break down exactly how independent...
How AI Search Is Changing Client Discovery for Independent Insurance Agents (And What to Do Now)
AI search is reshaping how clients find insurance agents — and if you're still relying on old-school SEO tactics, you risk becoming invisible to your best prospects.In this episode, we break down exactly what the AI search era means for ...
YouTube Shorts for Insurance Agents: The Trust-Building Strategy That's Replacing Lead Generation
The lead game has changed — and if you've been in the insurance industry more than five years, you've already felt it. Leads cost more. Loyalty is thinner. And buyers are forming opinions about who they'll trust before they ever pick up the pho...
PPC for Insurance Agents: A Proven Framework That Actually Works
Paid advertising for insurance agents doesn't have to be a money pit. If you've tried PPC before and didn't see results, the problem likely wasn't the channel—it was the strategy.This video breaks down a practical, proven framework for u...
Insurance Agent Marketing Budget 2026: What You Need to Know
Are you budgeting enough for digital marketing in 2026? Most insurance agents are still using outdated marketing budgets that worked in 2024-2025, but the landscape has changed dramatically. In this video, we break down exactly what independent...
Google Ads for Insurance Agents: Stop Wasting Money & Generate Quality Leads | John Horn - Stubgroup
Are you an independent insurance agent struggling with Google Ads? Wasting money on clicks that don't convert? You're not alone.In this episode of the Digital Insurance Agent podcast, host Carl Willis sits down with
How Insurance Agents Can Dominate AI Search Results in 2026
Are you an insurance agent struggling to show up in Google's AI-powered search results? You're not alone. With AI Overviews now dominating search, 70% of buying decisions happen BEFORE prospects ever contact you—and if you're not visible in tho...
How to Create a Winning Content Strategy For Your Insurance Agency
Most insurance agents don't have a content problem—they have a clarity problem. They're posting on social media, updating their website occasionally, and maybe sending out newsletters, but nothing's working together. There's no strategy, no rea...
Google Ads vs Facebook Ads for Insurance Agents 2026 | Which Platform Drives More Leads?
If you're running an insurance agency in 2026, you've probably wondered: Should I invest in Google Ads or Facebook Ads? Which platform actually drives better results?Here's the problem—you're not short on opinions, but you're definitely ...