Contractor's Daughter

How Jessica Lombardo Is Bringing An Immersive Experience to a Trade Show

December 29, 2023 Jeani Ringkob
How Jessica Lombardo Is Bringing An Immersive Experience to a Trade Show
Contractor's Daughter
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Contractor's Daughter
How Jessica Lombardo Is Bringing An Immersive Experience to a Trade Show
Dec 29, 2023
Jeani Ringkob

Are you tired of seeing and experiencing the same old presentations at conferences and trade shows?

There’s a new experience on the horizon! The upcoming PAVE/X conference promises to be different, and its co-creator, Jessica Lombardo, is here to tell us how.

Jessica has made a name for herself in the construction industry. She’s been the editor for some leading publications like Asphalt Contractor and is the current editor-in-chief for AC Business Media.

Recently, though, she’s stepped up her game in terms of reinventing how we think about conferences. In this episode of the Contractor’s Daughter podcast, you’ll learn all the cool ways she and her co-creator Amy Schwandt designed PAVE/X to be better than your typical trade show. She’ll also teach you what she does to get the most out of attending a conference.

3:22 - Why the PAVE/X conference is a different experience

13:34 - How a career in journalism led Jessica to become involved in the industry

17:29 - The most unexpected thing Jessica discovered about rolling out PAVE/X

19:24 - Lessons that Jessica learned this year that she’ll take into next year

21:10 - Jessica’s tips for getting the most out of every conference


Mentioned In How Jessica Lombardo Is Bringing An Immersive Experience to a Trade Show

PAVE/X | Facebook | LinkedIn

AC Business Media 

Jeani on LinkedIn

Conference Success Series: Part 1, Part 2, Part 3 

Blacktop Banter Network


Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.

Show Notes

Are you tired of seeing and experiencing the same old presentations at conferences and trade shows?

There’s a new experience on the horizon! The upcoming PAVE/X conference promises to be different, and its co-creator, Jessica Lombardo, is here to tell us how.

Jessica has made a name for herself in the construction industry. She’s been the editor for some leading publications like Asphalt Contractor and is the current editor-in-chief for AC Business Media.

Recently, though, she’s stepped up her game in terms of reinventing how we think about conferences. In this episode of the Contractor’s Daughter podcast, you’ll learn all the cool ways she and her co-creator Amy Schwandt designed PAVE/X to be better than your typical trade show. She’ll also teach you what she does to get the most out of attending a conference.

3:22 - Why the PAVE/X conference is a different experience

13:34 - How a career in journalism led Jessica to become involved in the industry

17:29 - The most unexpected thing Jessica discovered about rolling out PAVE/X

19:24 - Lessons that Jessica learned this year that she’ll take into next year

21:10 - Jessica’s tips for getting the most out of every conference


Mentioned In How Jessica Lombardo Is Bringing An Immersive Experience to a Trade Show

PAVE/X | Facebook | LinkedIn

AC Business Media 

Jeani on LinkedIn

Conference Success Series: Part 1, Part 2, Part 3 

Blacktop Banter Network


Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.